Ecommerce Businesses for Sale:
Vetted Online Stores

Why Buy an Ecommerce Business Through Empire Flippers

Buying an established online store skips the hardest part of ecommerce: sourcing products, building the store and waiting months for the first sales. You start with customers, suppliers and a profit history you can check.

• Vetted before listing: every business passes identity, earnings and traffic checks by at least two reviewers.
• A real track record: at least $24,000 in annual net profit and 12 months of earnings history.
• A proven marketplace: 2,600+ businesses sold and $600M+ in total sales.
• Fresh supply: new listings are published every week.
• No buyer commission: the seller pays the brokerage fee.
• Help through closing: escrow, migration and a standard Asset Purchase Agreement.

New to buying? Read our step-by-step guide to buying an ecommerce business.

Ecommerce Business Models You Can Buy

Most ecommerce listings fall into four models. Each one needs different skills and carries different risks, so start with the model that fits your experience and budget.

Current listings include niches such as beauty, pet care, apparel and accessories, supplements, home, automotive and outdoors.

How Buying an Ecommerce Business Works

1. Register for free and browse. Filter listings by model, price and profit, sort the results and save targets to your watchlist.
2. Verify your identity and funds. Upload a government ID, then connect your bank through Plaid or upload a bank statement, portfolio statement, CPA letter or HELOC confirmation dated within the last 3 months.
3. Unlock and review listings. Unlocks take a few hours to a few days. You see the URL and the traffic and earnings reports, and you can send questions to the seller.
4. Talk to the seller. On listings over $100,000, book a call with the seller. On deals above $300,000, your advisor joins the call and helps you negotiate.
5. Make an offer or buy it now. Submit an offer, or pay the list price by bank wire. If several buyers wire funds for the same listing, the first wire received wins and the others are refunded.
6. Close and take over. Our escrow and migration team moves the store and its assets to you under the standard Asset Purchase Agreement.

Questions before you start? Book a call with a buyer advisor or read the buyer FAQ.

What to Check Before You Make an Offer

The listing description and the unlocked reports show how the business runs. Use them to check these points:

• Profit trend: look at all 12 months, not the best month. Flat or falling profit lowers what the business is worth.
• Ad dependence: find how much revenue comes from paid ads or promotions. Profit that needs ever higher ad spend can fall after the sale.
• Inventory: check stock on hand, reorder lead times and landed cost. Inventory is priced separately from the business.
• Suppliers and fulfillment: confirm who makes, stores and ships the products, and whether those terms transfer to you.
• Platform and account health: check the store, the Amazon seller account and the payment processor for warnings or holds.
• Brand assets: list the trademarks, product listings, email list and social accounts included in the sale.
• Owner workload: match the owner’s weekly tasks to the time and team you have.

Empire Flippers vets every listing but does not issue due diligence reports, so complete your own checks before you buy.

Pricing, Inventory and Financing

Every list price follows the same formula: the last 12 months of net profit multiplied by a multiple, usually 1.7X to 5X or more. The typical multiple across our marketplace over the last twelve months is 2.2X, and businesses sell for 86% of their list price on average.

• Inventory: priced on top of the list price, at landed cost, and agreed between buyer and seller.
• Seller financing and earnouts: possible when the seller agrees. In 2025, 45 of the 168 businesses sold included an earnout. Expect to offer around 60 to 70% upfront.
• Lender-backed purchases: listings marked Private Lender Approved can be unlocked with a pre-approved Boopos interest letter.

Learn how ecommerce businesses are valued and how seller financing works.

Ecommerce Businesses for Sale: FAQs

What kinds of ecommerce businesses can I buy on Empire Flippers?

You can buy Shopify stores, Amazon FBA and FBM brands, dropshipping stores and other online stores that sell physical products. Current listings cover niches such as beauty, pet care, apparel and accessories, supplements, home, automotive and outdoors. To narrow the list, open the Shopify stores, Amazon FBA businesses or dropshipping businesses pages.

How are ecommerce listings vetted before they go live?

Every business passes a multi-step review with automated tools and manual checks by at least two people before it is listed. The team checks the seller’s identity and right to sell, then verifies earnings and traffic sources. A business needs at least $24,000 in annual net profit and a 12-month earnings track record to be listed. Vetting does not replace your own checks: Empire Flippers does not issue due diligence reports, so review the unlocked data before you buy.

How much does an ecommerce business cost?

The list price is the last 12 months of net profit multiplied by a multiple, usually between 1.7X and 5X or more. On our scoreboard, the typical multiple across our marketplace over the last twelve months is 2.2X and premium listings average 2.4X. Inventory is not part of the list price: the buyer pays for it separately at landed cost. Read how ecommerce businesses are valued.

Is buying an existing ecommerce business worth it?

It can be, if the earnings are verified and the business does not rely on one short-term source of sales. Buying an existing store skips product sourcing, the store build and the first months with no sales, and you start with a profit history you can check. Before you make an offer, check the 12-month profit trend, how much revenue comes from paid ads, and the health of the supplier and sales accounts.

Can I run an ecommerce business passively?

Rarely fully, but many can run on limited owner time. Each listing describes the work the current owner does and how the business is run. Businesses that need about five to ten owner hours a week hold their value best, and more owner involvement lowers the multiple. If you plan to hire an operator, check which tasks are documented and who handles suppliers, ads and customer service today.

Do buyers pay a commission to Empire Flippers?

No. The seller pays the brokerage commission, so buyers use the marketplace, vetting, escrow and migration service without a fee. Registering and browsing are free. Your costs are the purchase price, any inventory at landed cost, and your own advisors.

Can I buy an ecommerce business with seller financing?

Yes, if the seller agrees. Seller financing and earnouts are negotiated deal by deal: in 2025, 45 of the 168 businesses sold on Empire Flippers included an earnout. Be ready to offer around 60 to 70% of the price upfront, and expect deals under $100,000 to be paid in cash. Read how seller financing works.

How long does it take to buy a business on Empire Flippers?

Getting access is fast: verification and listing unlocks take from a few hours to a few days, depending on how you prove your funds. After that, the timeline depends on your due diligence, seller calls and negotiation. Once payment is made, our team moves the business assets into your ownership.

What do I get when I unlock a listing?

Unlocking shows the business URL and detailed traffic and earnings reports, and lets you send questions to the seller. On listings over $100,000 you can also book a call with the seller. Verified buyers can unlock up to 100 listings in their price range for free. See how unlocking works.

Who handles the transfer of the store after the sale?

Empire Flippers handles the migration together with the buyer and the seller. You submit your hosting, registrar and account details through a support ticket, and the team moves the assets to you. After the purchase you are in direct contact with the seller and our team. The sale uses the standard Empire Flippers Asset Purchase Agreement unless both sides add terms.

What is an ecommerce business?

An ecommerce business sells products online through its own store or a marketplace such as Amazon, with no physical storefront. On our marketplace that includes Shopify stores, Amazon FBA and FBM brands and dropshipping stores. Read the ecommerce business model explained.