Niche: Home, Romance

Listing Details

Founded in 2019, this global, fast-growing eCommerce and FBA brand designs and sells innovative connected lifestyle products that help people stay emotionally close across long distances. With a mission to bring joy and connection to separated loved ones, the business has developed a standout product line of 22 proprietary items, available in various sizes, colours, and set configurations. The brand has a global reach with dedicated websites for the United States, Canada, the United Kingdom, Australia, and New Zealand.

Every product is designed with emotional connection in mind, and is enhanced by two proprietary mobile apps (iOS and Android) that deepen user engagement and add unique functionality. These apps have collectively achieved hundreds of thousands of downloads, becoming an integral part of the customer experience. The product range is continually refined based on real-time customer feedback, with older SKUs phased out in favour of improved iterations. This ongoing innovation cycle has created a loyal customer base and positioned the brand as a category leader in long-distance connection solutions.

Revenue is strategically split between Shopify (58%) and Amazon FBA (42%). Orders are automatically routed through the most efficient channel, leveraging Amazon’s MCF network, a third-party logistics partner for Shopify orders, and self-managed fulfilment for the Australian market. This hybrid model ensures fast, cost-effective delivery and supports continued scalability.

The business is streamlined and low-touch, and is supported by two part-time operators in Australia and one remote contractor in the Philippines who handle customer support and content creation. The two founders oversee marketing, product development, and operations, with clearly defined responsibilities and SOPs in place.

- Trademark protection across five key international markets
- 185,000+ email subscribers
- Solid 26% net margins and stable repeatable revenue year over year
- Strong word-of-mouth growth, supported by thousands of verified 5-star reviews
- Industry-leading brand in the emotional connectivity space
- Award-winning product development, with a new product about to launch

Disclaimers:

The P&L shows many discontinued SKUs, but it should be noted that the business regularly revises its products based on customer feedback to make design updates. This means older versions are discontinued, but the business sells the same products.

In 2022, the business resolved a legal matter related to patent infringement. As part of the settlement, it now pays a quarterly licensing fee based on products imported into the U.S. These expenses are accounted for in the P&L on an accrual basis.

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Inventory is not normally included in the list price; further details can be provided to Unlockers.