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Empire Flippers Marketplace Changelog

Head over to the Empire Flippers marketplace to explore all of our extensive features. Haven’t registered yet? Click here to do so now — it’s quick and easy!

March 2023

Feature Update

Verify Email by 6 Digit Code

It’s now even easier for users to register via the sell your site page. The user will receive a six-digit code email verification rather than the verification email link. They must then input the 6-digit code into the pending verify email task on their seller’s dashboard.

Feature Update

Require Password Upon Registration

The following pages will now require you to create a password if you haven’t already. It costs nothing to create an account and it comes with a range of free benefits.

– Sell Your Site Flow

– Valuation Tool Flow

– Unlock Flow

– Buyer Persona Quiz Flow

Feature Update

Continued UX Updates

“Total Verified Funds” has been moved into the “Verify Funds” section on the verification my account page.

Added a “For Buyers” badge to the “Verify Funds” section on the verification my account page.

The “Verification” tab on the my account page has been moved to the beginning.

A back button has been added to the valuation tool and on the buyer calendar.

Feature Update

Updates for Creating Full List Offers

The design for making offers has been updated and changed into a 3-step process:

– Step one shows the important information about placing offers and the circulation process

– Step two is where you can enter the offer details

– Step three shows the Terms of Use and the Submit button

On the offer details step, users can now select “Full list” and “100% upfront” offer, which if checked, will skip the circulation.

Feature Update

Migrations Onboarding

This update improves the migrations onboarding process for both Buyers & Sellers. Before arriving at the migrations dashboard, users will first visit the new onboarding flow to get both types of users familiar with the migration process.

Feature Update

Seller Onboarding

This update improves the onboarding process for Sellers. After finishing the sell your site process, it will now redirect sellers to the new onboarding page. When the seller has completed the Final Valuation task, it will also redirect them to a new final valuation onboarding page.

Feature Update

Accuracy Warning

When sellers submit a business for sale, they’ll get this reminder to make sure all the information they are providing is correct. It’s always a good idea to double-check, so this reminder helps everything to run smoother and get businesses listed quicker.

Feature Update

Update Extended-ID Call Instructions for Customers

This update has improved the extended ID call popup for users who are required to undergo an extended ID verification check.

Feature Update

Sharing Credentials with Buyer

Migrations just got easier… Sellers will now be able to securely share sensitive login credentials with Buyers via the Migrations dashboard inside of the ‘View Credentials Task’.

Feature Update

More Tasklist UX Updates

– Your account now instantly creates email and ID verification tasks if the user hasn’t completed them.

– All other tasks are disabled until the above are completed.

– Updated loader to clearly indicate the platform is still generating tasks.

– Wizard steps have been updated to have a more granular focus on the process.

Feature Update

Hide Empire Flippers Bank Account Details

Non-ID verified users will not be able to add funds to their wallet or view the Empire Flippers bank account details.

Feature Update

Tasklist UX Updates

– Seller dashboard hides pending tasks when the business is sold and migration is completed or rejected.

– Collapsible header for tablet and mobile devices.

– Updated information for “Grant Access to your Google Account”.

Feature Update

Updates to VT Results Page

When you use our valuation tool, you don’t just get a free valuation. You also get a whole bunch of information on the types of buyers you can expect for your business as well as tips on how to sell. For the businesses that don’t meet our minimum requirements, we updated the VT results page to give you some tailormade advice.

February 2023

Feature Update

Number of Actions Needed in Menu

This update focuses on prioritizing what is shown to users as they progress through different stages of the buying/selling process. Certain tabs will be hidden if they are not showing any data yet. We’ve also focused the notification numbers for each tab so that they only show a number count for pending actions (instead of the total number of items).

Feature Update

View Messages UX Updates in Seller/Buyer Dashboards

The ticket buttons for both Buyer and Seller dashboards now show a counter of the unread messages.

Feature Update

Save Answers to Questions Task

Sellers who are now completing their vetting initial questions task do not need to worry anymore about losing their inputted answers as we now save them to the task automatically.

Feature Update

Referral Program Onboarding

If you want to become a part of our referral program, we’ve now streamlined and improved the application form.

Feature Update

Search Terms in Saved Filters

Looking for something specific? Buyers can now filter listings on multiple keywords using the new Search Terms filter. E.g. “outdoors” or “cycling”.

The filter looks at the following fields:

– Listing Number

– Summary

– Niches

– Monetizations

Feature Update

New Listing Purchase Wire Page

Want to find details on how to add funds to your Wallet and wire us funds after purchasing a business?

Look no further and check out the new updated listing purchase wire page here:

Feature Update

Marketplace UX Improvements

We added the following updates to our marketplace:

– Added arrow icon to niche column in table view

– Centered icons in Seller Interview, PBN, Trademark columns table view

– Added -> Clear Filters X

– ‘Find Similar Listings’ button for pending sold status listings

January 2023

Feature Update

Filter by Domain Rank + Filter UX Updates

Search for listings by Domain Rating!

– Added Ahrefs Domain Rating filter

– Filter UX updates – we have revamped the filter settings sidebar to have a cleaner experience by hiding advanced filter options inside of a collapsible menu.

Feature Update

Listing Details UX Improvements

– Added Ahrefs tooltip and updated logo

– Remove extra white spaces on the listing details page mobile view

– Add vertical overflow to site links when more than 6 links

– Updated the Watchlist button UI

– Schedule Seller Call button – Added a tooltip with information for when a listing is not available for calls

Feature Update

Show 3rd Party Data Providers

On the listing details page, we now display all of the third-party providers that we review during our strict vetting process.

Feature Update

Seller Advisor Task Updated

Schedule a call with a seller advisor task has had more information added to it.

Feature Update

Final Offer Improvements

We added a ‘View Details’ button to final offers allowing the buyer to view their offer.

We also added a ‘Payment Details’ button to the offer details popup if the offer is final.

Feature Update

Enter Password UX Updates

A password strength indicator has been added when users enter new passwords.

Also included is a show/hide functionality.

Feature Update

Add Referral Cookie to Subdomains

You can now use subdomains with referral codes – for example:

The Benefit

– Clarity for partners and more options to share content

– This could drive more traffic to Empire Flippers’ website and thus more referrals for partners.

Feature Update

Buying UX Updates

A couple of small updates to the Buying dashboard area to update the button colors so they match on the listing card. Also, we have updated the tooltip copy for the Schedule Call button.

November 2022

Feature Update

Messaging Page Redesign [3/4]

We continue the updates to messaging page which will allow users to handle all communication inside their Empire Flippers account. This will make it easier for buyers and sellers to stay on top of their messages. Here’s a summary of the updates in this latest release:

– The layout of the list has been improved

– A pending message icon will appear when there’s a message from a new user

– The last person to have replied to you will now be shown .

– Clearly shows what the status of the ticket is; open, closed, or new

– Tickets can be created directly through your account

Feature Update

Improvements to the Merge Account Feature

Accidently created two accounts? No problem, you can now log in to your duplicate account and merge it with your current account by entering the email and password of your current account.

Feature Update

Wallet Balance Notification

If a user attempts to make a withdrawal from their wallet and the remaining balance would be greater than zero but less than $100, they will receive an error message. This is to prevent users from leaving small amounts of money in their wallets.

Feature Update

Buyer Onboarding

– Interested in buying an online business? When you sign up for a free Empire Flippers account, users who select buying as their interest will be directed through buyer onboarding. This short process will create a saved filter to help you find suitable businesses quicker.

– A quick four step onboarding

– An item will be added to your sidebar to show your onboarding progress

– Click ‘View’ on your sidebar to see what steps are needed to complete the onboarding

Feature Update

Continued Wallet Improvements

We’ve continued to streamline the process of depositing and withdrawing funds from your wallet.

– The currency and country field have swapped positions

– The proof of business warning will only display for business accounts

– Additional information has been added to the wallet tooltips

– Added a’Payout Details’ button

– Updated the success message for withdrawels

Feature Update

Updates to Seller Payouts in the Wallet

– Ability for users to add a nickname to their bank accounts, which solves the problem of identifying accounts

– Crypto payouts will only be allowed for BTC, ETH, USDT, and USDC

– When completing a withdrawal transaction, a confirmation screenshot should be added to the transaction, which is then automatically sent to the user in an email

– Added a seller payout transaction type. This should be used for crediting funds to a seller after they have sold their business

– This then triggers an email notification, informing them of the next steps to withdraw the funds to their bank account

Feature Update

Payout Details V2

When your listing sells or your payout details are needed, a payout details tab will appear on the seller dashboard. This allows sellers to get paid out quickly and to add any additional payees directly.

Updates to the Listing Page Design on our Website

Update WordPress Listing Page Design

Users of a free Empire Flippers account will be familiar with the updated listing page already. Now we have brought those updates to our website as well. Make sure to sign up for a free Empire Flippers account to add listings to your watchlist

Feature Update

Offers UX Update

On the offer details popup for rejected offers, we now show the rejection reason and a counter offer button
and updated the copy from “Incoming Offers” to “Offers Received” on the seller’s offers page.

Feature Update

Credentials task update

This update adds the improvements to Seller/Buyer credential task.

Feature Update

Grant Access to Your Amazon Account

The task where users have to grant access to their Amazon account has been given a visual revamp. This is to help provide more information about how and why we do this.

Website Update

Product Focused Header

A redesign to the header of our homepage encourages users to sign up for a free Empire Flippers account. We’ve added a range of free benefits when you sign up for an account so make sure to check it out if you haven’t already!

October 2022

Feature Update

Users not pressing complete on tasks UX update

To help with the issue of sellers not completing all tasks we have added a new info section to explain that all tasks must be completed or skipped for our Vetting team to be notified.

Feature Update

Make an offer UX improvement

We have added a new info area on the make offer page with a call to action to contact the seller directly for any questions before making an offer.

Feature Update

Update Registration & Login Page

We have updated the layouts of our registration and login pages to have a more modern look and feel. Included in the new layout are some advertising areas to display our company sales stats and the benefits of creating an Empire Flippers account.

Platform Update

SaaS MRR Multiple

We’ve adapted the way we value and display some SaaS businesses. Listings can now have two different multiple types; SDE and MRR. When MRR multiple is selected it is shown to the users with a tooltip explaining what it means.

Platform Update

SaaS Valuation Tool

You can now get an even more accurate valuation for your SaaS business with our refined SaaS valuation tool. We now ask for the MMR, average monthly net profit, monthly Churn %, and whether the business has a dev/support team. We have added a new SaaS valuation type which will be shown on the results page.

Feature Update

File Upload Task – Persist Uploads

For file upload and P&L tasks, we now save the uploaded files even if the task hasn’t been completed yet. This way when sellers leave and come back to the task, the files are still there. When the task is completed, the files will be uploaded to the Google Drive folder.

New Feature

Block Duplicate URLs

We will now block duplicate URLs from the same user, instead of every user. Sometimes some URLs are the same across users which is why we’re making this change. If the same user tries to submit the same URL within a week, they will see this error message.

Feature Update

Add Recipients – Messaging Feature

Messaging just got easier. This update will allow users to add recipients to each message thread by entering in the recipient’s email address.

Feature Update

Closed Unlocks UX Updates

We have made it easier for Sellers to see the feedback received each time a buyer has closed an unlock and provided their reason why.

New Feature

Seller Onboarding

After a user has successfully registered their seller account it will redirect them to the new onboarding page for sellers.

September 2022

Feature Update

Update Email Preferences From Your Account

We’ve made it easier for you to manage what kind of emails you receive.

Head over to the sidebar and click on the ‘My Account’ section in the drop-down under your name. Then go to the ‘Notifications’ tab and you’ll be able to hit ‘Update Email Preferences’.

This will send an email to your inbox to update your email preferences.

Feature Update

Seller Offer Experience Improvements

The most exciting time for sellers is accepting an offer for your business. To make sure sellers know exactly what is going on, we have created this new pop-up that will show what’s next and where they can find out more information.

Feature Update

Improvements to Offers Page

The offers page has had a refresh for both buyers and sellers. The following updates have been made:

– Rejected and withdrawn offers will be greyed out

– Counter offers are highlighted blued rather than red

– Offers are now sorted by time and not amount

Feature Update

New Homepage Hero Header Design

Our sleek new homepage header modernizes our homepage and simplifies free account sign up for new visitors.

Feature Update

Improve Finance Lender Approved Visibility

Finance lending makes acquiring online businesses more attainable for some buyers. We’ve made

the finance lending badge more prominent on the marketplace and listing pages to help buyers easily spot pre-approved listings.

Feature Update

Messages Feature – Design Upgrade Phase 1

In the first of a few exciting updates, it’s now possible to handle communication entirely from inside your EF account.

– When opening a ticket a new sidebar will open instead of redirecting to Zendesk (our messaging provider)

– Users can reply to tickets and add attachments

– All replies will be synced to Zendesk

– Improvements that allow the page to load much faster

Feature Update

Verify Your Identity Task Update

As you may know, we ask all our buyers and sellers to verify their ID to purchase or sell businesses on our marketplace. So this isn’t a new feature, simply one that we’ve given a design refresh to make it even clearer how and why we do this.

Feature Update

New WordPress Security Page

Both us and our customers are always thinking about security. To help users see what we do to protect their data, we updated our security page with a new design and even more information.

Feature Update

Buyer Call CTA on Marketplace

See a listing that you need to know more about? Now all you have to do is to hit the call button and you can schedule a call with a Business Advisor who can give you more information about a listing or some advice on finding a suitable business.

Please note that the call button may not show for some users depending on the amount of verified funds you have

Feature Update

Restrict buyer/seller calls to 8am-8pm eastern weekdays only

With a completely remote team that’s spread across the world, our “opening hours” can be quite confusing. To solve this we have now created a 12-hour window to arrange buyer-seller calls.

August 2022

Feature Update

Add Axis Titles to VT Results Page

For this update, we have added ‘Average Monthly Net Profit Multiple’ at the top of the axis and ‘Business Valuation’ at the bottom of the axis on the valuation tool results page.

Feature Update

Referral Program Leaderboard

Our Referral Program continues to see exciting updates. This update will add a leaderboard to the referral dashboard showcasing our top earning partners.

Just had a big referral deal sell? Head over to your referral dashboard to watch your name climb the leaderboard.

– New section called: Leaderboard

– Ranks the most referral commissions of all our referral partners and shows the top 10

– Referral partners except the current user will have an obscured first name and last name

– Indicates the current user’s rank with a star next to the rank number

New Feature

Unlock Approvals

Security is always our number one priority at Empire Flippers. This feature allows sellers to take even more control over securing their business’s identity.

Available by request for certain sellers, the ‘Unlock Approvals’ feature allows sellers to review each unlock before the buyer has access to private listing details and sensitive information.

The seller will be able to see the primary details of each buyer, such as name, email, and country. The buyer can add additional details when unlocking the listing to help inform their decision. Once approved the Buyer will be notified via email and in-app notification that the listing is now viewable.

New Feature

Remaining Unlocks UX Updates

Inside the ‘Unlock’ popup, we now show the full remaining unlock count (up to 100) and made some visual changes to clean up the layout.

Platform Update

Add Security Icons to Verification Steps

This update adds security icons and links to our security page where you can see everything we do to protect your data.  The icons have been added to the following popups on the verification page:

– ID Verification popup – Persona

– ID verification popup – Document

– Proof of Business popup

– Proof of Funds popup

New Feature

Self-Serving Unlock Groups

Unlock groups allow a primary user to create an unlock group with additional users. This means that members of the group will share proof-of-funds, unlocked listings, and buyer-seller call info. A feature that is particularly useful for business partners, aggregators, and the like.

This improvement allows the primary user to manage the unlock group in a variety of ways from inside their account:

– Primary unlock group users can now add, view, or remove secondary users via the My Account page -> Group Members tab

– Added a table that displays information about the users

– The invited additional user will be sent an email or a platform notification

New Webpage

Verified Listings WordPress Page

We always try to be as transparent with our customers as possible. To continue this, we created a new page that informs users of all the areas we check during the vetting process.

New Feature

Hide Listing

This feature makes it even easier for buyers to narrow in on the types of listings they are searching for.

It can be found on the marketplace:

– When hovering over the star icon, it shows a dropdown of both “Add Listing to Watchlist” and “Hide listing”.

– When clicking the “Hide listing” button, the listing initially turn gray. Reloading the page will hide the listing totally.

New Feature

Referral Program – Pending Referral Emails

We know that sometimes the best referrals need a bit more of a personal touch and an email introduction is a great way to connect us with those warm leads.

To help our referral partners do just that, we’ve brought the ability to set up email referrals inside the referral dashboard.

This is how it works:

– Referral partners can add a non-platform user’s email to the list so that when they register they automatically get attributed to that referral partner

– Referral email adresses are removable by clicking the X icon next to the email

July 2022

Feature Update

Referral Program – Split Out Buyer/Seller Stats

This update includes improvements to the referral partner dashboard. We have moved total commissions, clicks and total user sign-ups to a separated section and for the chart added Buyers/Sellers toggle buttons to switch between what statistics you want to view.

Platform Update

Include Unpriced Listings

This allows users to look for listings in a specific range while also including unpriced listings if the checkbox is enabled.

New Feature

Give Feedback

The idea of this new feature is to encourage users to provide us with feedback about specific features/parts of the process, so we can discover more pain points our users experience when working with us.

Feature Update

Referral Program Terms of Use

This update adds a new improvement to the referral partner dashboard forcing any user to accept the referral terms of use before using this area:

– Mandatory popup to agree to the referral program terms of use.

– Creates an event in the Events Log that the user has agreed to the terms.

Platform Update

Changing Monetizations During Vetting

When monetizations for a listing are changed the following will be updated:

– Incomplete irrelevant tasks are deleted.

– New tasks are added depending on the new monetizations.

– Questions task unanswered tasks are deleted.

– New questions are added depending on the new monetizations.

– New P&L file is added to the vetting folder.

New Feature

Payout Multiple Users & Payout Details

This feature allows the primary seller to set payout portions to all parties included in the sale of a listing – here is a list of the complete features:

– A new “Payout Details” tab to the sellers dashboard (only accessible by the primary seller).

– The payout details task now links to this tab and is completed when the seller creates or selects bank details.

– Sellers can now select and create bank details on the new tab.

– Sellers can now add additional payees on the new tab.

– If the payee they’ve added is not registered with the platform, an email will be sent to let them know they should register an account and verify their ID.

– The payees are editable by the Seller by clicking the ‘Edit Payout Portions’ button.

Feature Update

Marketplace Notes UX Improvements

We have made the following improvements to the marketplace notes functionality:

– Notes icon is now highlighted blue when the user has notes for that listing.

– Information is added clarifying that notes are only seen by the user and not the seller.

– Icons have been updated to match for consistency

Platform Update

Zendesk CC Ticket Thread Updates

For listings with automated sales enabled, all secondary sellers and partners are now added as CC when unlock tickets in Zendesk are created. Previously, only the primary seller was included in the ticket.

Feature Update

KDP Revenue Screenshots Update

The KDP Revenue Screenshots task description is now updated to show more detailed instructions on how to capture the correct values.

Feature Update

Cost of Advertising Task Update

The seller task instructions are now updated to be more clear that the values should be exclusive of VAT.

Platform Update

Improve Referral Chart When No Data to Display

To improve the layout and user experience of the referral program dashboard we made some design updates to help with that. There is now a placeholder displayed instead of the blank chart / graph for when no data is present. Some visual cleanup has been completed for the chart also to make that look nicer.

Feature Update

Syncing Google Analytics UX/UI Improvements

This was quite a big feature with a few changes both customer and admin side on how Google Analytics is synced with listings. For customers we have updated the following:

– An authorize Google task is now generated for every site in a listing, so if a listing has three sites, three tasks will be created and need to be completed individually.

– After syncing their Google account, they will be shown a list of properties to choose from, if a URL matches, it will be pre-selected.

– When they complete this flow, their account will be synced with the site and EF account will be synced, any users that need to be added, will be added and the metrics and tests will run.

– If they skip the task, “uses google analytics” for that site will be unchecked.

Platform Update

Move Summary to Top on Listing Pages

This update moves the listing details/summary in between the listing overview and site links further up the page for higher visibility.

June 2022

UX Updates

UX – Marketplace Updates

To continuously improve the overall experience for all users we work on batches of user interface / user experience design updates. The following is a list of what has been worked on for this release:

– Redesigned unlock popup when a user either has no remaining unlock and/or listing price is above the unlock limit.

– Replaced select sort field into a button (tooltip is also added) on the marketplace grid view.

– Tooltips on the filters and columns buttons on the marketplace.

– Smaller niche image.

– Niches text is over-layed on the niche image.

Feature Update

Referral Program – Pending Sold Column

This update improves our platform’s referral page:

– Adds a new pending sold column.

– The column header has a tooltip explaining what the column is for.

– The new column is filterable.

– Existing and future pending sold listing with a referral will be shown in the pending sold column.

Platform Update

Improved Withdrawal Transaction Notifications

When a withdrawal transaction is created or set to completed, we now send new in-app and email notifications to keep users informed.

UX Updates

UX – Tasklist Updates

To continuously improve the overall experience for all users we work on batches of user interface / user experience design updates. The following is a list of what has been worked on for this release:

– The address task has been updated to require less clicks from the user.

– A link to the seller FAQ has been added in the footer to make use of the extra space.

– The mobile submenu has been updated for improved UX.

– All tasks now show a notification when completed and have a checkmark icon.

– The dropdown icons have been increased in size for better visibility.

Platform Update

Verification Page Redesign

This update improves our platform’s account verification page drastically to help streamline and improve these complex processes that we require our platform users to complete.

– Merges ID Verification, POF verification and business ownership verification into one page.

– Verify funds and business ownership sections are disabled until the user has verified identification.

– Business ownership is skipped by default and can be enabled by the user if required.

– Business ownership is not interactive when there are pending or approved documents.

– Completed popup for each sections are also redesigned.

Feature Update

UX – My Account Updates

For this release we improved the UX of the Two Factor setup flow by fixing some buggy areas and also styled a few sections that were inconsistent with our platform design.

Feature Update

Specify Rough Numbers on Seller Submission Form

We have added a blue information notice box to notify users that only rough numbers are required when entering in the business income for submitting the listing to the marketplace.

New Feature

Collapsible Sidebar Menu

Exciting release that enables users to collapse the side menu bar to allow for more screen space when viewing the marketplace. This works across the platform on any page you visit. Users are able to collapse and expand the menu sidebar.

Feature Update

Improve No Listings Found Page

This update improves our marketplace’s no results found page and returns listing suggestions based on the filter criteria set at the time. The page will also return a list of suggested monetizations and their count based on the suggested listings.

May 2022

New Feature

New Scoreboard!

The old scoreboard design was starting to look a little outdated so we decided to revamp this page to provide a much cleaner scoreboard experience.

Platform Update

Monetization Listing Page Metrics

“Monetization Listing Page Metrics” feature has been deployed. This allows you to display the following metrics on the listing page:


– COGS %

– Churn



– Growth

– LTV / CAC Ratio

Feature Update

Registration Page Updates

We wanted to improve the experience for users when accidentally creating multiple accounts, so upon entering in an existing registered email address we now prompt users to reset their password.

Feature Update

New Marketplace Layout for EF Website

To align with our newly updated card view layout inside of the Empire Flippers platform we have also updated the public website marketplace layout to match in design.

Platform Update

Unlock Limit Increased from 10 to 100

This update will change the default unlock limit from 10 to 100 and resets all POF verified users’ remaining unlocks back to 100.

Platform Update

Improve Frontend Error Page

This update includes a newly designed error page layout to improve the UI/UX for users. We now include the EF branding and a button to reload the page when encountering a page error.

Feature Update

New Card View Layout

To continuously improve the user experience we have updated the design for the card view layout so that users across all devices and screen resolutions benefit from having a unified consistent layout. The design has drastically improved how we display the data so that users can easily read and digest all of the available information.

April 2022

New Feature

Unlock Groups

We’ve now deployed the “Unlock Groups” feature. In short, this feature allows groups of associated customers (e.g. like employees of an FBA Aggregator) to share their Proof-of-Funds, Unlocked Listings and Buyer Seller Call info to that Unlock Group.

New Feature

Send Remaining Funds Feature

For Buyers purchasing listings we have added the ability for them to send the remaining funds to our accounting team via a new button on each purchased listing under the ‘Purchases’ tab. Clicking the new button opens a payment popup with two options to send funds via a wire transfer request of using funds available in your Empire Flippers wallet.

Feature Update

Lock Listing Tooltip Explanation

To help improve the user experience we have added a tooltip explanation for the lock icon on any active listing. The lock icon when clicked opens a popup allowing buyers to close the unlock when they are no longer interested in that listing.

New Feature

Hidden Listing Price – Make Offer (Website)

We have created new functionality that allows us to have a listing live on the marketplace with no fixed listing price, and the ability for buyers to submit unique offers for the Seller to consider. *These updates were made to our main website.

New Feature

Hidden Listing Price – Make Offer (In App)

We have created new functionality that allows us to have a listing live on the marketplace with no fixed listing price, and the ability for buyers to submit unique offers for the Seller to consider. *These updates were made to our application.

Feature Update

Referral Program Landing Page

For the new Empire Flippers referral program we designed and built a landing page for our website to inform people of the benefits of being an EF referrer.

New Feature

Oh No You’re Leaving! Popup

This update adds a new popup in the sell your site flow that is triggered when a user tries to exit the form before completion. We present the user with the ability to book a call with one of our business advisors to help answer any concerns you may have.

March 2022

New Feature

Oh No You’re Leaving! Popup

This update adds a new popup in the sell your site flow that is triggered when a user tries to exit the form before completion. We present the user with the ability to book a call with one of our business advisors to help answer any concerns you may have.

Feature Update

Referral Program Pipeline View

This feature update provides referrers with a new section on their referral dashboard allowing them to view the status of each referred deal.

Platform Update

UX Visual Cleanup Tasks

This update improves/enhances the following areas of the platform:

– Buying area we updated the title / subtext and update the checkpoints section.

– My Investment Page the Amount Refunded column is hidden if no amount has been refunded.

– Users Wallet area, for consistency the icons were moved to the right side of each button.

– Seller Tasks we added external icon to represent a few of the links navigated to external parts of the platform.

Feature Update

Wire Transfer Popup Success Screen

We have redesigned the wire transfer success screen, upon successfully submitted your wire transfer you will now see a much more improved / cleaner page guiding you on how to submit your wire to Empire Flippers.

Platform Update

Listing Page Updates

Recently we have implemented a couple of changes to the listing details page, in particular the layout has significantly changed. We aim to continuously improve the user experience, so as part of this latest round of updates we have:

– Optimized the layout to allow more critical information higher up the page above the fold

– Implemented sparkline charts for monthly revenue / monthly profit

– Added KPI to show the profit margin %

– Navigation header to quickly scroll down the page easily

Feature Update

Buyer/Seller Conference Call Availability

We have made some updates to improve the experience when users are booking a buyer/seller conference call via the availability calendar. If a business advisor has been assigned to the Seller it will sync both the Seller and BA calendars to show what call slots have availability for both parties.

February 2022

Platform Update

UX Mobile Updates

This update removes the list view layout button on mobile and only redirects the user to the card view layout. The reason for this being list view not being properly optimized for mobile and card view is the correct mobile approach.

New Feature

Overpriced/Underpriced Feedback Option

When closing an unlock, if a buyer selects “Overpriced” then a new field will display asking what price the buyer would be willing to pay for the listing. Depending on the amount entered it would then present the Buyer with the option to submit an offer to the Seller.

New Feature

Completed Payout Details Task

This feature provides the customer the ability to view the payout details they entered for the payout details task. Account numbers and sensitive bank details are still displayed as masked values as this is an important security feature. If a seller has entered incorrect details, they can now edit the payout details in the task to change the payout details. For security reasons, this will not update the existing bank details, but will create a new bank record and update the payout details with the new payment information.

Platform Update

Marketplace Pagination

The platform marketplace is now using pages instead of infinite scrolling. This makes it more performant and hopefully easier to use. You can switch between list and grid view whilst remaining on the same page. There’s also a new improved loading indicator.

Feature Update

Restrict Extended ID Calls for POF under 20K

Buyers will only be able to scheduled an extended ID all if they have at least $20,000 of verified funds. An additional popup will appear after a user clicks “Book a Call” if the customer requires extended ID verification and has less than $20,000 of verified funds. This only applies to buyers that require extended ID verification.

Feature Update

Plaid Error Message Popup

This update would add depth into our platform’s user experience by adding a popup when a user experienced an error in Plaid which suggests uploading a financial document or retrying to re-connect to plaid.

Feature Update

Add % Progression Bar to Tasklist Area

Adds a progress bar to track in percentage the overall tasks with the completed/skipped tasks.

Platform Update

Update Seller Checklist in Platform Resources

A new updated seller checklist has been added to the resources section.

Feature Update

UX Update for Wire Transfer Selections

– Payout options have been updated to provide more information to the user on the main section instead of the tooltips.

– Comparison of options and estimated transfer times have been added so users are aware of the transfer times and fees.

Feature Update

Improve Unlock Listing Flow

The previous version of the unlock page included all of the required steps on one workflow, which could overwhelm some users. Therefore we have broken up each section into individual parts to allow the user an easier time focusing on the required tasks.

Platform Update

Swapping SBA with “Private Lender Approved”

The SBA Financing Approved icon has been updated to ‘Private Lender Approved’ and a new associated icon.

New Feature

Invest In All Deals

Investors can now invest in all deals much easier by using the “Invest in All Deals” button, and we also present the user with this option before they invest in individual deals.

January 2022

Feature Update

EF Capital Updates

This updates the following areas of the EFC platform:

Investing → My Investments

– Rearranged the columns of the cards

– Amount funded bar is removed from all deal cards

– Cancelled deals are now separated with a button to show the deals

Investing → EFC Deals → Current Deals

– Amount funded bar is removed from all deal cards

– When a deal has 0 funding, it would show “Awaiting Funding”

Investing → EFC Deals → Past Deals

– Amount funded bar is removed from all deal cards

– Cancelled deals are now separated with a button to show the deals

Deal Detail Page

– Amount funded bar is removed from all deal cards

– When a deal has 0 funding, it would show “Awaiting Funding”

Platform Update

IMPORTANT UPDATE! Marketplace Speed Improvements

Our engineers have been working tirelessly to rebuild the entire marketplace codebase to improve the speed in all areas, this is a huge update for our team and company as it significantly improves all users experience when on the marketplace and listing pages. Load times will be much much faster across the board, we hope you enjoy 🙂

Platform Update

Amazon Tracking ID Screenshot Updated

An outdated screenshot was replaced in our platform with the most recent version of Google’s interface for instructing how to add users to the analytics account.

Feature Update

UX Batch Improvements #2

This update adds the following features to the following areas:

Login Page

– Instead of a toast notification to display the authenticate login notification, it will now be a separate area to display the notification.

– Redesign to the device/email verification.

– 2FA is now automatically displayed when filling up the reset password form. (if user has 2FA)

Seller Tasks → Upload Files Tasks (Profit and Loss, Upload FIles, Etc.)

– Improvements to the file upload interface

– Files are linked to the task when the user has marked the task as complete

– Previously uploaded files are shown as a link

My Accounts Page

– Major improvements to the mobile functionality replacing the dropdown menu navigation with a much improved mobile menu

– Small text updates to the verify funds area for clarification on times to get approved

Feature Update

Alternative Commission Calculator – Listing Price

A new version of the commission calculator has been released allowing users to calculate commissions using the listing price.

December 2021

Platform Update

Renamed Buyer Dashboard / Seller Dashboard

We have renamed the Buyer Dashboard / Seller Dashboard areas to a shorter simpler version Buying / Selling.

Feature Update

Multiple Addresses

This update adds the following features to the following areas:

My Accounts Page

– Mailing Address has now been renamed to Business Address.

– In the Business address page, there would be a list of address on the bottom of the business address form.

– The form still follows the validation regarding US and non-US addresses.

Seller Task Page

– Legal Address Task is now renamed to Seller Address Task.

– There are two ways for the task to be completed: using an existing address or adding a new one.

– When the task is completed, it would display the selected value.

New Feature

Sign Legal Docs to Unlock Sensitive Listings

Some listings require confidentiality documents to be signed by potential buyers before being granted access to the fully unlocked listing details.

Feature Update

Sell Your Site – Add Progress % Bar

This update adds a progress bar at every step of sell your site page so that the user may be aware how much is there to complete the process.

Feature Update

Improve Make Offer Page

This update is a redesign for the make offer popup to its own page with the following new additions:

– Intuitively display the listings overview data (niche image, listing number, listing price, niches and monetizations) in a sticky sidebar.

– More space to read the whole offers form and to make the data more visible.

– Successful offer submissions will redirect to the listing page with a popup to show an option of going to the offers area.

Feature Update

Pending Sold Section in the Buyer Dashboard

– When a listing is marked as pending sold for a buyer, the listing will be displayed in the pending sold section of the buyers dashboard

– Buyers will have a visual confirmation that the listing has been marked as pending sold for them after placing a non-refundable down payment

– The listing will only show in the pending sold section for the buyer and not other customers that unlocked the listing

– Other customers that have unlocked the listing will still see the unlock in the active unlocks tab

Feature Update

Improve Unlock Listing Popup

This update redesigns and improves the user experience of the unlock listing popup by:

– Intuitively display the listings overview data (niche image, listing number, listing price, niches and monetizations).

– Compressing the space that’s being consumed by the unlock limits.

November 2021

Platform Update

Remove Notification Dropdown

Inside the notification sidebar previously existed a notification dropdown that we have decided to remove to simplify the user experience.

New Feature

Highlight Contact Owner Availability When Booking Buyer/Seller Calls

This new feature improves the buyer/seller booking calendar by highlighting availability slots specifically when the business advisor is available.

– Sales team google calendar events are synced with the platform

– This data is used to highlight availability slots if the contact owner is available to join the call

– Sales team members are required to make sure their Google account is synced with the platform

– All data from Google Calendar is synced every 6~7 hours so keep that in mind if you notice any delays

Platform Update

Investment Refund Transaction Type Added

We have added a new transaction type for the Empire Flippers Capital feature, so that when an investor is issued a refund we can now display that inside the users wallet transactions history area.

Website Update

New CTA Area Added to Scoreboard Page

At the bottom of our scoreboard page we have added a new call to action area to allow users to quickly sign up or access the login page.

Feature Update

New Filter Added for Country (only)

This allows Buyers to filter by Country (only) showing all listings that only operate in that particular country.

Platform Update

New KPIs Added to Ahrefs Data

We have added the Domain Rating and Ahrefs Rank to the listing details page.

October 2021

Feature Update

‘Need More Unlocks’ Informational Tooltip Added

Many of our Buyers were afraid to use all 10 of their available unlocks due to the worry they could not get anymore – we added a helpful tooltip to the unlock listing popup that helps shed some light for our users that if more unlocks are needed to contact our sales department to have more issued.

Website Update

Updated Screenshot Images for Registration Info Page

On our main website we have a page dedicated to highlighting all of the features and benefits of creating an Empire Flippers account. The images were outdated displaying our older interface with the previous style menu we used on the platform. Now all of the screenshot images have been updated to now display the correct sidebar nav menu.

New Feature

Referral Program is Now Live!

– Users will have access to a referral dashboard once enrolled in the referral program.

– The referral partner then users their link to refer users.

– When users visit our site, they are cookied for 2 years.

– When the user next logs in or registers an account with us, the referral partner is set for that user in our own users database.

– When the user places unlocks, then buys a business, the unlock will store who was the referrer, and then the buyer referrer will also be set in the sales details tab of the edit listing page.

– When a user submits a site for sale, the seller referrer will be set for the listing.

– After 2 years, the referrer will be removed from users, so future unlocks/listing submissions will no longer be counted.

September 2021

Platform Update

Users Must Unlock Listings Before Buying / Sending Wire Transfers

Before utilizing the buy now functionalities on our platform users must first unlock the listing / business they are intending to purchase for these options to become available.

New Feature

Marketplace Filter: Monthly Unique Users

This update adds a new dropdown filter in the filter sidebar which has 2 input fields for a range of the needed monthly unique users of a listing.

Website Update

Buyer/Seller Onboarding Pages

We have created onboarding pages specifically for Buyers & Sellers that will link to our most useful and helpful information to onboard new users to the platform.

Platform Update

Monthly Recurring Revenue Multiple

A new KPI has been added to the listing details page to show what the Monthly Recurring Revenue Multiple is.

August 2021

New Feature

Terms Acceptance Documentation

This update adds the following features to the Buyer (Purchases) & Seller (Listings) Dashboards:

– When a listing is sold, there will be an additional menu item/button named “Terms Acceptance PDF” (located in both overview and detail view).

– Clicking this new action will download a PDF of the Terms Acceptance Documentation.

New Feature

Deactivate Account Feature

Users now have the ability to deactivate their Empire Flippers account. A new area under the My Account section has been added called Deactivate Account.

Feature Update

EF Capital – Phase 2 Release

EFC Phase 2 has been released. The platform is now ready for the next EFC round without using Assure. There’s been a lot of changes so I’ll post the highlights here:

– Removed the need for Assure, doing everything inside the EF platform

– Implemented HelloSign for signing investment documents

– Design updates on investments and deal pages

– Automatically create investment transactions

– Automate amount funded for deals

Feature Update

“Transactions” has been renamed to “Wallet”

The transactions and payout details sections of the platform have been combined into a single wallet section. Payout details have been removed from the my account area and moved to the wallet.

Platform Update

New EF Capital and EF Capital FAQ Pages Are Now Live!

With the second round of investments underway for EF Capital we have revamped our website sales page to include all of the most recent information along with the new changes that have been made to the EF investment platform. We have also released a new FAQ page that is very useful for anyone looking to learn more about EF Capital and investing.

Feature Update

Crypto Payment Option in Bank Details

Users now have the ability to use a crypto wallet when withdrawing funds from the platform or receiving a payout for the sale of a business.

New Feature

Sort Marketplace Listings By Revenue

A new sorting functionality has been added to our platform marketplace to allow users to quickly sort the listings by average monthly revenue and net profit, high to low and low to high.

New Feature

New Sidebar Menu

Today marks a new day for our EF platform where we bid farewell to our header menu. This feature adds the following enhancements to our platform:

– New sidebar menu UI with dropdown sub-menus

– Notification side bar is will now appear in the left side after the sidebar menu.

– Popups are now centered in the page’s content in desktop/tablet modes

– User transaction table is now scrollable instead of the page itself

– Modified search bar UI

– Fixed most of the legacy layout code bugs

Platform Update

Amazon FBA Brand Name

Brand name is now deployed, this will be required for Amazon FBA businesses. Since Amazon URLs are quite long and confusing, using a brand name will help with identifying listings. The brand name will be displayed in the following places:

– Unlock ticket subjects

– Buyer HS deal

– Seller HS deal

– Listing page title in the platform (only when unlocked)

Feature Update

Updated FAQ Notifications

Our platform will now automatically send notifications (in app + email) to all buyers of active unlocks whenever the listing FAQs are updated. By default the in app notification is enabled but the email notification is disabled. The notification will be sent 30 mins after the FAQs are updated, to minimize duplicate sending of notifications.

July 2021

Feature Update

New Seller Resource Added

We have added a new resource to the Sellers area called “The Definitive Field Guide to Selling Your FBA Business” available as a downloadable PDF.

Feature Update

EF Capital Round 2 Essential Changes

Lots of exciting new updates have been released for our investor/deals feature. This update includes changes creating a solid base for the next phase.

– Updates to customer facing screens. Cleaner layout and improved UX

– Added FAQ section for each deal

– Improvements on the EFC admin side including filters & column settings

– New internal statuses for investments to help our team manage deals efficiently

– Investments are now synced to HubSpot

Feature Update

Now Accepting Canadian Banks via Plaid (Connect Your Bank)

Canadian banks are now accepted when using the ‘Connect Your Bank’ functionality to verify your proof of funds.

New Feature

New Platform Filters for Marketplace

This feature adds a completely new filter set called ‘Platforms’ and will allow users to filter the marketplace listings by i.e. Amazon FBA, Drupal, HTML, Joomla, Shopify and more.

Feature Update

Disable Buy Now Button for Active Offer Circulation

When a listing has an active offer in circulation we will now disable the Buy Now button so that users cannot use the Buy Now functionalities until the offer circulation process has been completed.

New Feature

Seller Onboarding Task for $1M+ Listings

A new onboarding task for $1m+ businesses has now been deployed. When a seller accepts a final valuation, and the valuation is >$1m, a task is created asking them to book an onboarding call.

Feature Update

Duplicate Documents Upload

We have implemented the functionality to automatically detect documents that have already been uploaded to our system and display a notification to the user.

June 2021

Feature Update

New Lock Listing Reason

Users have a new option to select from when locking a listing, the ability to choose ‘Other’ as a reason is now available.

Platform Update

UX Batch Improvements – Release #1

As part of the mission to continuously improve the user experience for our customers we released a ton of small updates that polish the platform to make it better overall for our Buyers & Sellers.

– When Seller connects Google account from tasklist page it no longer redirects them away, it will now keep the Seller on the same page

– Add sticky header functionality to Buyer & Seller sub pages

– Add ability for Buyers to be able to lock a listing from the Buyer Dashboard area

– Improved the clarity of important text on Verify Identity popup

– Improved the layout of the instructions for uploading documents

Feature Update

New Scoreboard KPI’s

If you visit our Scoreboard page we have added new KPI widgets for the following metrics:

– Number of $1M+ Businesses Sold

– Volume of $1M+ Businesses Sold

– Total Verified Liquidity of Buyers

May 2021

Feature Update

Seller Availability Update

We have released some updates to help the issue with sellers not having any availability slots setup to allow Buyers to book calls with them.

A bar will appear at the top of the platform that will not disappear for sellers who have buyer seller calls enabled for a listing. If they have seller availability, the bar will not appear at all.

If a seller’s availability dries up 7-14 days in the future, the platform will automaticall copy the previous 7 days availability into the next 7-14 days. This is a background job that runs every Sunday evening.

New Feature

Sellers Can Submit FAQ Questions/Answers

Sellers now have access to a FAQ tab section to fill out frequent or common questions / answers, once submitted our team will add those to the Seller’s listing which then appear on the Seller’s listing page.

Platform Update

Successfully Signed Out Page

We have released a new page that users will land on after successfully signing out of the platform. We included some useful links to different areas of the website such as our support site.

New Feature

Commission Calculator

We have created a new commission calculator available to the public to use here The new commission is blended, meaning the commission rates are stacked on one another based on the value of the business.

New Feature

Withdraw Funds Feature

The withdrawal request feature has been released. Users with COF can now withdraw their funds using the new Withdraw Funds button on the Transactions page.

Feature Update

Offers V3.1 Release

Offers V3.1 has been released. This is a small update to the offers system with the following changes:

Sellers can’t submit multiple counter offers at a time

Buyers can only submit one offer at a time

Unlock can’t be closed when the buyer has an active offer

Added new admin functionality so staff can reset the circulation period

April 2021

New Feature

Extended ID Verification

We now have additional ID verifications for users that are deemed likely to copycat, or to not have a real buying intention. This additional ID check is a video call with a member of the sales team, who will interview them about their intention on buying a business.

The users who need to undergo Extended ID Verification are based on the country of the ID they use to verify their identity. This information is gathered from both document uploads and Persona. We use the Corruption Perceptions Index ( the top 60 countries in this index do not need to undergo extended verification, everybody below rank 60 will need to. Generally speaking, developed countries are excluded from extended ID verification.

Feature Update

Verify ID on Listings Page

Users can now go through the process of verifying their identification without having to leave the listing page they are currently on. This significantly improves the user experience by keeping them on the page they are interested in unlocking or potentially purchasing.

Platform Update

Removed Reference to VIP Codes

We have transitioned away from VIP Codes altogether and now only referring to them as ‘Unlocks’ – we have updated all references across the platform to reflect these changes.

Platform Update

Toastr Notifications

To help improve the user experience we have introduced toastr notifications to the platform, these notifications will provide beneficial feedback for interactions across the platform, keeping users updated with the actions they have carried out and any errors they might come across.

Feature Update

Improved Lock Listing Feedback

Previously the lock listing button was situated at the very bottom of the unlocked listing page, making it hard for users to locate it. We have moved the button to the top of the page in a much more visible position, along with some improvements to the lock listing feature:

– The lock listing button has been renamed to “Not Interested”

– The button has been added to the top of the unlocked listing

– The buyer is no longer redirected to another page to provide feedback

– The feedback box is in a popup for the buyer to provide feedback and lock the listing

– The buyer is redirected back to the marketplace after submitting feedback to lock the listing

Feature Update

Marketplace Grid View – Default View

For this update we decided to make the marketplace grid view the default layout for users visiting the marketplace on the platform. Our new re-designed grid view provides a more user friendly approach for novice users and we don’t want to scare anybody away with our data heavy list view layout 🙂

Feature Update

Buyer Profile Quiz CTA

Under the Buyer Profiles area on the listing details page we added a quick call to action for users to easily take our Buyer Profile Quiz.

Platform Update

Unlock Referral Tracking

Here is a list of updates released for the Unlock Referral Tracking feature:

– Listing preview with niche, monetization, listing price, and first paragraph of listing description displayed on unlock page

– Listing preview shown to existing customers with steps to unlock

– Listing preview shown to new referred customers with register form

– New option of “Buyers Referrals” added for enabled accounts

Feature Update

Payout Details Task

This was a big update on our end to build a payout details task allowing Sellers to submit their payout details early on to our accounting team so that once the listing is sold payment can be promptly transferred to the correct parties without delay.

Feature Update

New AdSense Terms Task for Sellers

We have created a new task for AdSense sellers that explains some downtime during the period of Migration whilst ownership is transferred over. The Seller must agree to these terms before proceeding with the remaining steps of the vetting. Otherwise time will be wasted for both parties if this is not made aware up front.

March 2021

Feature Update

Listing Details Page Layout Updates

For the listing details page we decided to add a new niche image and to break out the listing price on it’s own line to make it stand out. Over subtle changes include some dividing lines to separate the content and help clean up the layout.

Feature Update

Improved Buyer Dashboard Layout

A significant layout improvement has been made to the Buyer Dashboard > Active Unlocks / Closed Unlocks area.

Feature Update

Setup Call with Sales Advisor Task

A task is now created for Sellers in vetting that require them to set up a call with a Sales Advisor to help our team understand the Seller’s goals and answer any questions they may have.

Platform Update

2021 State of the Industry Report

We analyzed 844 businesses we sold over the last 3 years for trends and predictions, so this is the only report that reveals the REAL sales price the market is paying for an online business.

Website Update

Updated Design for Landing Pages

We have significantly improved the design for a couple of our landing pages, you can checkout the new pages here:

Platform Update

New Copyright Policy Page

Users can now verify funds using their bank account directly from the My Account area under the Verification tab. This option was usually only presented when users were going through the Unlock process, but we decided it would be beneficial to allow our users to complete this action indepentently from unlocking listing.

February 2021

Feature Update

Connect Bank Account from My Account Area

Users can now verify funds using their bank account directly from the My Account area under the Verification tab. This option was usually only presented when users were going through the Unlock process, but we decided it would be beneficial to allow our users to complete this action indepentently from unlocking listing.

Feature Update

New ‘Vetting Completed’ Status

To improve the user experience we have added a new status to the Seller dashboard so that when a listing has passed the vetting process it will now display a new ‘Vetting Completed’ status.

Feature Update

Improved UX for Rejected Listings

We fixed an issue on the Seller dashboard area after a listing had been rejected, incorrect information was being displayed to our Sellers, so we fixed the problem by updating the message and making sure it was displayed for all rejected listing, and also added a call to action to submit a new listing.

Feature Update

Trailing Twelve Months Multiple Added to Scoreboard

We added a new metric to our scoreboard page that shows the Average Sale Multiple for the Trailing Twelve Months (The sale price divided by the average monthly net profit of the trailing 12 months).

Feature Update

Google Analytics Web Properties Notification

An issue occurred for a number of our users that had reached the number of allowed web properties on their Google Analytics Account. We have created a new email and in platform notification to make users are aware of reaching their max allowed web properties limit and to take action by freeing up space on their existing account by removing some other web properties or by using another Google Analytics account.

Feature Update

Marketplace Design Updates

We made significant design improvements to our Marketplace Grid View layout by changing up the information displayed, we added new niche images to each listing and they can also be seen on the Marketplace List View page.

January 2021

Feature Update

Offers V3.0

Offers V3 is now live. Besides a bunch of bug fixes this is the list of the biggest changes and improvements:

– New improved offer overview design for both Buyers and Sellers.

– Increase text limit for offer details (1,000 -> 10,000 characters).

– For sub $100K deals add a “Negotiate” button so buyers and sellers can communicate and discuss offers.

– Closing an unlock closes any pending offers for the buyer.

Feature Update

Improved Listing Steps for Mobile

On tablet and mobile devices we have improved the listing progression / steps bar so that it saves screen space and improves the overall user experience with a cleaner approach.

Platform Update

New Monetization Added

We’ve now added the “Subscription-Box” monetization method. This is in addition to the existing “Subscription” monetization method.

For businesses that actually are Subscription-Box companies, we now have a better monetization for you to choose. Although right now for things like the Valuation Tool, etc, both Subscription + Subscription-Box are treated identically, in the future we have the freedom to make their estimated valuations diverge.

Feature Update

Updated Valuation Result CTA

On the Valuation Results page we wanted to move the call to action to start the process of selling your business higher up the page and we added some fancy animation effects to your valuation price.

Feature Update

Users Must Verify Identity for Incoming Wires

We now ask for our users to verify their identities before being able to submit incoming wire transactions.

Feature Update

A New Accepted Form of Proof of Funds

‘SBA Documentation’ has been added as an available source for accepted Proof of Funds when proving liquidity inside the EF platform.

Platform Update

Updates to the Sell Through Rate Statistic

The sell through rate stat has been updated to reflect the change in exclusivity period from 6 months to 2 months, meaning it has changed from 91% to 76%. The formula is:

– All listings that have sold in the last 12 months as a percentage of:

– #1 + listings that were listed at LEAST 60 days and removed

This stat is displayed on the homepage and on the scoreboard.

Feature Update

Verify Email Task

At times in the past a few of our Sellers have typo’d their email address when signing up via Sell Your Site and then proceeded to complete all of the Seller Tasks (ID Verification, etc) … Only to subsequently get locked out of their Empire Flippers account because they don’t have access to that email address with the typo in it. We have implemented a few fixes to help solve this issue, one of the main ones being the new ‘Verify Your Email’ task.

Feature Update

Re-Unlock Tooltips Added to Closed Unlocks

As a Buyer if you have unlocked a listing and then re-locked it, you can re-unlock that same listing at any time without using up one of your available Unlocks.

December 2020

Feature Update

Removed Seller Submission Success Page

We wanted to streamline the seller submission process by skipping the Success page after submitting your details, instead we now redirect users to their Pending Tasks area to get started on the Vetting Process.

New Feature

Extended Profiles

Significant improvements have been made to the My Account area for both Buyers & Sellers. Visible at the top of the My Account page will be a task bar to help guide customers through setting up their Empire Flippers account. Setting up your user profile will help speed up the process of buying or selling your business. An example of one of these tasks is verifying your identity.

Feature Update

Marketplace Notes Action

On the Marketplace List View we have decided to remove the ‘My Notes’ column and move the button inside the actions area to preserve space on the list view, this will allow users to see more listing data.

Feature Update

Updated Tasklist Messaging

We have implemented clearer feedback to our users for each step of the vetting process. Now on the Seller Tasklist area different messages will be displayed depending on what stage of the listing process you are at.

Feature Update

Set Skipped / Completed Tasks Back to Pending

Users have the ability to skip tasks that are not applicable to them and now we have added a new functionality so that you can set any skipped task back to a Pending status. Same goes for any task you have marked as Completed, setting it back to a Pending status will allow you to re-complete that task and supply new information.

New Feature

Google Analytics Access for Unlocked Listings

To aid customers in knowing when they have Google Analytics access (and to which Listings and under which email address), we’ve added a UI element to each unlocked listing where they can see at-a-glance if they have Google Analytics access and the email address that we granted access to. This appears in the Buyers Tab for Active Unlocks, and also on the full Unlocked Listing details page.

While users already were getting an email when they first were granted access to Google Analytics, this UI element should help be more organized as time goes on and users have a bunch of different listings with access.

November 2020

Feature Update

Tasklist Update – Prioritize First Task for Vetting

Empire Flippers won’t vet your business until you verify your identity. We have made it mandatory that the first task in vetting is to complete the verification process.

New Feature

Quick ‘Join Zoom’ Button for Buyer/Seller Calls

For each Buyer & Seller dashboard areas under the Upcoming Calls section we have added a new quick action to allow you to click on the Join meeting link and easily join your scheduled call with no hassle.

Feature Update

Verify Identity Step For Listing Unlocks

Going through the verify identity process has always been a requirement when unlocking listings on our marketplace, so to make this much clearer and a smoother user experience we have included this as a visual step in the unlock process so users can clearly see that to proceed to the available unlock options they must first complete Step 2: Verify Your Identity.

New Feature

Automated ID Verification Feature

We have updated our ID Verification feature to make it a more seamless process for our users. The entire process can now be completed using a computer / laptop or on a mobile phone allowing users to take pictures of their IDs and themselves as they go through the verification process. This new update removes the previous requirement of having to hold up the piece of paper step that we asked of our users before.

Platform Update

Optimized Mobile Header Layout

The mobile header layouts have been updated to make much better use of the available space when viewing our marketplace on mobile devices. We moved the page title and subtitle to the center of the header bar leaving much more free room below for the main search and filter functions to fit nicely all on one line. This provides a better viewing experience for our users allowing more listings and data to be visible on mobile devices.

Platform Update

Multiple Buyers Can Be Attached to a Listing

We have tweaked our platform to allow multiple buyers to be attached / own a listing. This allows creating incoming wires from multiple people that will be summed to purchase a business. There is always one primary buyer that is used for most of the other automations.

October 2020

Platform Update

New Email & In App Notification Created

A new notification has been added when a listing is delisted and active unlocks are closed. Before users would have received a generic “Unlock Closed” notification without specifying the reason why which was a bit confusing. Hopefully this will clear things up when listings are delisted and unlocks are automatically closed.

Feature Update

Improved Google Sync Popup

We wanted to emphasize the security measures that we take and what access we are asking for when syncing your Google Analytics account with us. We take your security and privacy very seriously and to help with gaining our users trust we added this extra area to the google sync popup that emphasizes our security measures.

Feature Update

Updated Connect Amazon MWS Popup

To simplify the process for our users we decided to create an additional step inside the Connect Amazon Account popup, some of our users were getting confused on the second step so we broke the process up into three simple steps, the third and final step being the task of entering in the generated authentication tokens.

Feature Update

New & Improved Seller Submission Form

To help our Sellers get their listing submitted to our marketplace more seamlessly we decided to revamp our Seller Submission form. One of the biggest changes you will notice is that we gave the layout and design an overhaul to help with improving the user experience.

September 2020

Feature Update

Updated Date Selection Picker

We have updated the date picker tool for our users, now able to easily select the exact year and month from the dropdown boxes. A huge improvement from how it functioned previously.

Feature Update

Offers Version 2 Updates

We have been working to keep improving our new Offers feature for Buyer & Sellers. Some of the main changes we have listed below:

– Updated and improved the counter offers process

– When buyer accepts a sellers counter offer auto the offer is set to pre-accepted and starts circulation

– Buyers can now reject counter offers from Sellers

– Sellers can withdraw their counter offers

– Auto-refresh the offers page every minute to show most recent data

– Withdrawn offers still show on the Seller dashboard

– Bug fixes and some small UX polishing tasks

Feature Update

View Your Live Listing Button

Psst… want a good short cut? We’ve now added a short cut to view live listings on the Seller Dashboard. (You’re welcome!)

Feature Update

Add Funds Popup Updates

We’ll handle the accounting details for you. Keep all your balances in check with new functions to Select Transaction Type & Listing Number on the “Add Funds” Popup.

New Feature

New Error 404 Page

We would never play games with your heart – but we WOULD play games with our 404 error message. Check it out if you want to play a game and try to beat our highest score.

New Feature

Verify ID Task

We’re raising the bar for our security standards. To ensure there are no shenanigans or security threats, the verification of ID task will now be created when a listing is submitted with us.

August 2020

New Feature

Vetting Tasklist

Dot your i’s and cross your t’s with the latest addition of our Vetting Tasklist. Now you’ll be able to track your progress on our platform and keep your business moving through Vetting.

Feature Update

Valuation Tool Business Tips

Our Valuation Tool just got even more helpful. The Valuation Tool now provides tips for your business based on where it is in it’s growth trajectory to help you make the right decision on to sell or not.

New Feature

Transactions Tab Added to Menu

We’ve now added a ‘Transactions’ menu link to the platform that way you can lovingly glance over all your transactions with us whenever you’re feeling lonely.

Platform Update

Detect Incoming Wires Faster Than Ever!

The wire race just got hotter! Our automated system now detects incoming wires faster than ever, meaning we have more precision than ever to decide on a wire race winner.

New Feature

Download Seller Interview Transcripts

We added a button so you can download seller interview transcripts in the listing page. It will show only when there’s an interview link and you have unlocked the listing. People who love transcripts, rejoice!

Feature Update

Uploading Documents Process

As soon as you upload an ID document in the buyer section, you can then immediately upload PoF or PoBO afterward (even while the ID is pending, naturally).

Feature Update

Sync Google Account Updates

The “Sync Google Account” popup was updated to give you more info on what URLs we need access to. Guided instructions were also added when you click on “Click here to view detailed instructions.” (that’s about as straightforward as it gets, folks)

Feature Update

Added More Accepted Document Types

Funding your acquisition just got even easier. We updated the Proof of Funds section of the dashboard to show more accepted document types.

Platform Update

Removed Earnings & Traffic Screenshots

We’re changing up the listings in a big way. We no longer share screenshots for Proof Of Earnings and Traffic on listing pages.

July 2020

New Feature

Buyer / Seller Resources Page

Never get stuck again. We’ve added a buyer and seller resources page on all accounts so you’ll have all answers you want when you need them.

Feature Update

Filter Multiple by Ranges

While our marketplace has always displayed each listing’s multiple and allowed you to sort them from low<–>high, until now you couldn’t filter to a specific range of multiples. That’s right, we’ve added the listing multiple to our search filter options.

New Feature

Verify Bank Balance Using Plaid

We have released the ability to unlock listings by your verifying proof of funds by connecting your bank account to our platform. This feature uses a 3rd party called Plaid.

New Feature


The new offers feature is now live. Buyers can place offers on listings, after the seller pre-accepts an offer the 24 hours circulation period will start and verified buyers can submit counter offers. Sellers can then choose to finalize or accept another offer.

Feature Update

Seller Submission Updates

We redesigned the welcome UI when we detect your email, added a ‘Reset your password’ button, removed the credit card option when you have a VIP code, and added a go back button in the top-left corner when you’re logged in to return back to the Seller dashboard area or the Empire Flippers website.

Platform Update

Add New FBA/FBM Fields to Marketplace

We added two new columns to our marketplace for Amazon FBA/FBM businesses: SKU Count and Uses Brand Registry.

Feature Update

Add Call to Actions to Seller Interview Popup

When you click on a Seller Interview pop-up in the marketplace, you’ll now see buttons to unlock or buy the listing.

Platform Update

Display Advertising Monetization

We have merged AdSense and Advertising monetizations into one monetization: Display Advertising.

Feature Update

Multiple Budget Ranges

For our Buyer Persona Quiz you can now select multiple budget ranges.

Feature Update

Credit On File Filters

For the Credit On File section of your dashboard we have grouped your transactions by status now and added filter buttons so you can switch between transaction types.

June 2020

Feature Update

Seller Interview Video Popup

When viewing listings in our marketplace the seller interview shows as a pop-up when you select the option.

Feature Update

Updated Wire Details

We’ve updated our wire details to notify you to use the Chase account only.

Feature Update

Website URL Tooltip

We added a tooltip to Sell Your Site which prompts you to enter your link to your KDP or FBA store if you don’t have a website URL.

May 2020

Feature Update

Amazon Reporting Automations

We sell more Amazon FBA businesses than any other broker. To stay on top of our game for FBA businesses we massively upgraded our Amazon reporting capabilities, creating automations for inventory updates and streamlining how we report for Amazon businesses.

Feature Update

Transaction Automations & Notifications

We’re rolling out more smart automations for our deals. Now when you have an incoming wire or credit on file pending for 7 days we will send you a reminder. After 14 days we will automatically notify you of the transaction cancellation.

Feature Update

Add Changelog Link to My Account Dropdown Area

Loving this Changelog? We don’t blame you. We wanted to bring you two closer together by adding our changelog under your account functions. Now you’ll never have to miss one another.

New Feature

Listing Filter Criteria

Life is full of searching for the right thing but now, your perfect deal doesn’t have to be one of them. We just unleashed our new hyper-specific filtering options so your dream business is just a filter away. We’ll even deliver businesses that fit your criteria right to your inbox.

April 2020

Platform Update

Sales Automation for 50K or Less Deals

There’s nothing worse than someone not getting to the point. We get that. That’s why we’re getting right to the point with our sales automation for deals under $50K. Instead of setting up buyer-seller calls for sub $50K businesses, you can now communicate directly through email to discuss the deal. It’s one less step for closing deals and this gets businesses sold much faster.

Feature Update

Fewer Zendesk Tickets

Great news: fewer Zendesk tickets (these are the communication tickets that open anytime we talk to you via email) all thanks to our newest automation. You’ll be getting direct email and app notifications instead of unnecessary open tickets. We’re not sure who should be happier, you or us.

Feature Update

New Unlock Process

Unlock your potential…by unlocking your listing. We’ve just solidified our Unlock process which allows you to speed up due diligence, get a whole suite of useful buyer tools, and handy free downloadable resources for the buying process. We spelled it all out for you here –

New Feature

Amazon MWS Integration

One word: EFFICIENCY. Our Amazon MWS integration turns what used to be multiple back-and-forths between seller and vetting team to gather necessary data for Amazon FBA businesses into an automated and almost instantaneous gathering of the same data. It’s a huge time-saver for vetting AND the seller as they can get a quicker result on their business’s passing of the vetting process.

March 2020

New Feature

Credit on File

You can now take a deep breath knowing you won’t lose the wire race on a business you love with our launch of Credit on File. Creating incoming wires and receiving wire instructions is now easier than ever.

Feature Update

Lost Google Access Notification

You no longer have to fear the Google Gods (for your personal account) because we’ve added notification of when we lose access to your account or a verified buyer’s account so we can get it fixed right away.

February 2020

New Feature

In-App & Email Notifications

We didn’t want you to miss us, so we added in app and email notifications. You’re welcome.

New Feature

Live Chat

Oh, you wanted even more of us? Don’t worry, we added live chat so we’re here for any random question you might have.

Feature Update

Google Analytics Integration Updates

Our Google Analytics integration has gotten a makeover. You’ll now see these updated features:

– Automatically adding verified buyer emails to seller Google Analytics accounts

– Removing verified buyers when they close or re-lock a listing

– Automatically updating traffic data for the listing

– Automatically adding an Empire Flippers Google Analytics email to the seller account, which is used by the vetting, sales and price updates teams

New Feature

My Account Navigation Tabs

No GPS for our platform needed – we added tabs to the My Account page for easy navigation (and this allows us to add more options for you in the future).

New Feature

New Ticket Ordering & Filters

We listened to you on making our ticket messages easier to read through. Ticket messages are now ordered from newest to oldest in our support dashboard. And even better, those tickets can now be filtered 🙂

Feature Update

Automatically Message Buyer & Seller for Cancelled Calls

No one likes getting stood up, which is why messages are now automatically sent to verified buyers and sellers when a call is canceled.

Feature Update

Login / Create Account Step for Seller Submissions

We love keeping up a good flow, so we created a new seller submission flow which asks for users to log in or create an EF account during the submission process and keeps users logged in afterward.

January 2020

Feature Update

Business URL’s More Visible

Prone to losing things? You now have one less thing to find with our listing page redesign. We put business URLs right in front of you so it’s easy to navigate listings with many URLs. Sorry, we can’t help you find your keys though…

New Feature

Platform Walkthrough / Step-by-Step Tour

Want to be astounded by our super stellar, nothing like it, high-tech, kinda sexy marketplace? It’s your day. We released a walkthrough and step-by-step guide to the best online marketplace around.

Feature Update

Screenshot of Unlocked Listing Primary URL

If you thought our marketplace was astounding, wait until you see our unlocked listings. That’s where all the goodies live, and we just added a screenshot of the primary URL to unlocked listing pages to make them a whole lot sweeter.