Empire Flippers Marketplace Changelog 2024

Head over to the Empire Flippers marketplace to explore all of our extensive features. Haven’t registered yet? Click here to do so now — it’s quick and easy!

May 2024

Feature Update

Watch Videos on the EF Blog at Faster Speeds

Time is money, right? Now, all videos on the Empire Flippers Blog can be watched at whatever speed you’d like, up to 2.5x faster. This should help you consume even more of our online business and M&A content, leveling up your game and making you smarter.

April 2024

Feature Update

New Monetizations for YouTube and Newsletter Businesses

With the growing trend of “Faceless YouTube channels” taking the internet by storm, we figured it was time to give YouTube businesses their own first-class monetization in the Empire Flippers Marketplace. Previously, YouTube businesses sold on the Empire Flippers Marketplace were typically classified as the more general “Display Advertising” or “Affiliate” monetizations, but that made it hard for YouTube-specific buyers to sift through all of our 100+ listings to find just the YouTube businesses. With the new monetization, you can now search the Marketplace for YouTube-specific businesses.

Similarly, in the Newsletter space, with platforms like Substack, Beehiiv, and others growing in importance, we thought it time as well to separate out Newsletter-specific businesses on the Empire Flippers Marketplace.

Feature Update

Introducing Empire Flipper’s Shopify Valuation Tool App

Do you know how much your Shopify store is worth right now?

We’re not talking about guesswork, a gut feeling, or an out-of-date valuation you received months ago.

We’re talking about a real-time valuation that factors in market trends and your business’s current revenue.

If the answer is no, then we’ve got great news for you.

In this video, Greg reveals details about our new Shopify app. The app integrates with your Shopify store to provide you with a rolling valuation that adjusts in real-time as your financial metrics change.

It also uses sales data from more than 2,000 businesses sold on our marketplace to ensure your valuation aligns with market trends.

Download the app to discover your Shopify store’s true value, helping you make informed decisions about your business’s future.

Feature Update

Easier Onboarding for Referral Partners

As you may know, to maintain a high-trust environment, all users of the Empire Flippers Platform must undergo ID verification before doing things like buying or selling a business with us. Similarly, our referral partners also need to get ID verified to be part of our Referral Program (over $1.2M paid out to date). However, with this change, we are now allowing Referral Partners to get started making referrals immediately, and then only have to verify their identity after making a referral where they’ll be due a payment. This should reduce friction upfront and help more Referral Partners get onboarded and make referrals.

March 2024

Feature Update

Better Listing Titles

#74317, #74894, #74683, these are real listing numbers for businesses for sale on the Empire Flippers Marketplace right now. If you’re a regular user of listings, surely you’ve experienced what we call ‘Listing Number Fatigue’, where all those 5-digit numbers start to blur together and it’s hard to remember which is which.

Well, now after you’ve unlocked a listing and received access to its sensitive data, all around the EF Marketplace you’ll see the listing referred to by its Business / Brand Name rather than the listing number. This should make it easier to keep organized and remember which business is which.

Feature Update

New Marketplace Data: Country of Business Registration

Although the internet is global, things like business legal entities are still registered in a particular country. Starting now, all businesses listed for sale on Empire Flippers will include the ‘Country of Business Registration’ to let you know whether the business was registered in the US, UK, Canada, or somewhere less common like Azerbaijan, Ghana, or Vietnam (all real businesses on our marketplace currently).

Note that on Empire Flippers, listings are typically transferred via “Asset Sales”, meaning the buyer is purchasing the business’s assets but not the actual legal entity. This is simpler to do and protects the buyer from things like debts owed by the original business entity. However, knowing about the legal entity can still be useful in certain circumstances.

Feature Update

Highlighting Business Age on the P&L

The age of a business is a very important criterion for its valuation. Obviously older, more stable businesses will be worth more than a brand-new unproven business. Although the Empire Flippers Listing page has always shown a business’s age, our standard P&L sometimes confused users because it didn’t explicitly show the business’s age and typically only included 2 years’ worth of fully verified financial figures (which we do as part of our vetting process).

This led to some prospective buyers thinking a business was only 2 years old when in fact it might be 5, 10+ years old! To prevent this confusion, all P&Ls on Empire Flippers will now clearly state the business’s age.

February 2024

Feature Update

Tools for Developers

Our Developers page over at has just had a makeover. As a reminder, Empire Flippers offers two different APIs for other website owners to use to integrate EF data on their own website.

Those APIs are:

The Public Listings API (content for buyers), which allows you to syndicate our listings to your own site or email list to attract interested buyers.

And the Valuation Tool API (content for sellers), which allows you to show your users (who own online businesses) what their business might be worth according to Empire Flippers.

Both of these APIs tie in with our Referral Program, where you can earn cash for referring users to Empire Flippers who then go on to either buy or sell a business with us.

Feature Update

Encouraging Buyers to make more Offers

Although all Listings at Empire Flippers have a “list price” where you can instantly buy the business, buyers also have the ability to “make an offer” at a different price that they think the business is worth.

Now when a buyer goes to close their unlock, we will specifically prompt the user to see if price was the reason why they weren’t interested, as opposed to some other criteria not being a match.

If price was the reason, buyers will be prompted to input what they think the business is worth and if the price given is reasonable they’ll subsequently be encouraged to make an offer at that price.

Feature Update

Migrating from Ahrefs to Semrush

For Empire Flippers Listings, we show our prospective buyers detailed SEO information about the sites they are considering purchasing. In the past, we used Ahrefs to power this section but for a variety of reasons, we have now switched to Semrush.

Feature Update

Your Preferred Name

On the Empire Flippers Platform, all users are required to undergo KYC (Know Your Customer) ID verification both due to money transfer financial regulations and to ensure that the Marketplace is a high-trust environment for everyone involved.

However, for more casual communications by our team, emails, etc, many people prefer to be addressed by a different name than the legal one on their ID document. With the Preferred Name feature (found under My Account –> Profile Settings), you can select a Preferred Name for our team to use when speaking with you.

January 2024

Feature Update

Use Zoom for Buyer/Seller Calls at all Price Tiers

Until recently, depending on the price of the listing you were unlocking, your experience with Buyer/Seller calls were different. For listings priced at over $300,000 USD, Buyer/Seller calls would occur via a Zoom call hosted by Empire Flippers whereas under $300,000 would require ad-hoc scheduling and coordination between yourself and the seller.

Going forward, Empire Flippers will host Zoom calls for listings of all price tiers, greatly simplifying the process for our users.

Feature Update

More Seller Calendar Availability for Booking Buyer/Seller Calls

Behind the scenes, we’ve made it even easier for Sellers to keep their availability calendar up-to-date, which should result in more time slots being available to book Buyer/Seller Calls and learn the details about the businesses that you are interested in.

Feature Update

Deeper Integration with Google Calendar

The Empire Flippers Platform now has a deeper integration with Google Calendar, staying up-to-date on the latest attendee RSVP status. This way, if someone cannot attend a call and RSVPs “No” in Google Calendar, the EF Platform will facilitate a more streamlined rescheduling process.