Apparel & Accessories, Children
Apparel & Accessories, Children
First Made Money
1st of February, 2023
(3 years 3 months old)
Assets Included in the Sale
- Primary Domain
- Branded Emails (...@kiddiekicksco.com)
- Shopify Account
- Google Ads
- Meta Ads
- Employees / Contractors
- Email List
- Google Workplace subscription
- Software Tools
Listing Details
Launched in 2023, this
Shopify-based eCommerce business operates in the toddler and baby footwear niche, serving customers primarily in the UK and USA. The brand specializes in lightweight, flexible footwear designed for comfort and everyday wear. Key strengths include healthy margins, a streamlined operational structure, strong traction through Meta advertising and UGC-style creatives, and a lean fulfilment model supported by outsourced logistics and automation systems.
The business operates using a hybrid dropshipping and 3PL model through China-based fulfilment partner, with a small amount of inventory held for top-performing SKUs to improve shipping speed during peak periods. Customer acquisition is driven primarily through Meta advertising, supported by Klaviyo email campaigns, and repeat customer purchases. The business maintains an email list of approximately 18,000 profiles with recently implemented automated flows, including welcome, abandoned cart, post-purchase, and win-back campaigns. Operations are highly streamlined, requiring approximately 4–6 hours per week from the owner, while a Philippines-based Virtual Assistant manages customer service and order processing.
Growth opportunities include expanding into Google Shopping, SEO, TikTok Shop, influencer partnerships, and additional international markets to diversify customer acquisition beyond Meta ads. Additional upside exists through conversion rate optimization, expanding the product catalog with complementary toddler products, and increasing retention through advanced email and SMS marketing strategies. With established supplier relationships, mature advertising data, automated systems, and scalable operations, this business presents an attractive opportunity in the growing children’s footwear market.
Disclaimer:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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Opportunities
- Expanding Google Shopping, SEO, and organic search to diversify acquisition beyond Meta
- Increasing email and SMS retention campaigns through advanced segmentation and lifecycle automation
- Scaling affiliate, influencer, and UGC partnerships with parenting and toddler-focused creators
- Improving Trustpilot, reviews, and CRO across product pages, bundles, upsells, and landing pages
- Launching complementary toddler and seasonal products to boost average order value and repeat purchases
- Expanding international markets while strengthening TikTok, creative production, and Google Ads expertise
Risks
- Dropshipping businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
- Supplier/factory changing terms of agreement or unable to produce product to meet demand
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
Work & Skills Required
- Managing Meta advertising, creative testing, scaling, and performance optimisation
- Reviewing sales, ROAS, CPA, profitability, and weekly financial performance
- Overseeing cash flow, supplier balances, fulfilment, inventory, and supplier relationships
- Handling VA support, customer service escalations, refunds, disputes, and payment processor issues
- Monitoring Shopify performance, tracking systems, shipping notifications, and customer communications
- Coordinating product launches, promotions, email campaigns, content creators, and growth strategy
Seller Support Includes
The seller is willing to offer 30 days of email and phone support following the sale to ensure a smooth transition. This includes assistance with store operations and workflows, supplier introductions and fulfillment processes, virtual assistant handover, Shopify and app configuration, Meta ads account structure, Klaviyo setup, customer service SOPs, tracking tools, troubleshooting, and the transfer of key business assets, accounts, and systems, with documented procedures provided where available.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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