Apparel & Accessories, Travel
Apparel & Accessories, Travel
First Made Money
1st of October, 2024
(1 year 8 months old)
Assets Included in the Sale
- Primary Domain
- Facebook Page
- Instagram Account
- TikTok Page
- Youtube Account
- Shopify Account
- Fully Custom Built Website
- Google Ads
- Meta Ads
- TikTok Ads
- Klaviyo Email Marketing Software
- Email List
- All Images & Copy Materials
Listing Details
Launched in late 2024, this eCommerce business operates in the Travel and Apparel & Accessories niches. Operating exclusively through its Shopify storefront, the company offers a focused portfolio centered around a premium travel bag designed to address common travel challenges through a practical, expandable design that maximizes storage capacity while helping keep clothing organized and wrinkle-free. The brand benefits from a strong social media presence and effective advertising campaigns, with a period of rapid revenue growth between May and August 2025 driven by simultaneous ad scaling and viral organic content performance. Since early 2026, the business has shifted its focus toward profitability and operational efficiency rather than pure top-line growth, resulting in significantly improved margins, with average profit margins of approximately 20% over the past 12 months and improving to above 30% in recent months. Over the trailing twelve months, the business has generated more than $1M AUD in revenue while establishing a premium brand position within its market.
The business is highly streamlined, with the Seller dedicating fewer than six hours per week to overseeing fulfillment, monitoring inventory, and managing social media content and advertising efforts. Orders are fulfilled directly from China and shipped to end customers through a third-party logistics provider, which also manages relationships with the business’s two suppliers. The customer base is primarily located in the United States, which accounts for approximately 80% of sales, with additional revenue generated from customers in Canada, Australia, the United Kingdom, and other international markets. The business has broad consumer appeal, with a particularly strong presence among female customers.
A key additional upside for the incoming buyer is that the business’s Facebook page is approved and verified for monetization, creating the potential for an additional revenue stream through eligible paid content and platform monetization features.
This represents an attractive opportunity for buyers seeking a highly automated, low-maintenance eCommerce brand with strong financial performance, premium market positioning, and meaningful opportunities for future growth through social media scaling, international expansion, product line development, and continued brand building.
Disclaimer:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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Verified Sellers & Vetted Data
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- Revenue Verification
- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Email marketing campaigns — 7,200 subscribers have never received a single broadcast campaign. Advanced segmentation, lifecycle marketing, and retention flows are all available channels that have never been activated. This is the lowest-effort, highest-certainty growth lever available.
- Amazon — the product has not been listed on Amazon. Given its visual appeal, travel utility, and premium positioning, Amazon represents the single largest untapped revenue channel. Both organic listing and Amazon PPC are available from day one.
- Google Ads — Google Shopping and Search campaigns have not been activated. With page-one organic rankings already in place, a paid Google layer would compound the existing SEO authority and capture high-intent purchase traffic.
- TikTok Shop — the product's visually demonstrable features and lifestyle appeal are well-suited to TikTok's content-commerce format. The account is already set up.
- International expansion — 80% of revenue currently comes from the United States. The UK, Europe, and broader international markets remain largely untouched.
- Product line expansion — the brand has strong potential for expansion into adjacent travel and lifestyle accessories.
- Wholesale / B2B — future opportunity to explore wholesale partnerships, boutique retailers, travel stores, and corporate gifting channels.
Risks
- An increase in Paid Traffic pricing could affect the economics of the business.
- Supplier increasing prices
Work & Skills Required
- Managing order fulfilment and bulk shipping payments
- Monitoring inventory levels and reordering stock
- Communicating with staff
- Posting daily video reels on Instagram and Facebook
- Creating, monitoring, and optimizing Facebook ads
Seller Support Includes
The seller is willing to offer up to 50 days of support via email and phone calls to ensure a smooth transition for the Buyer.
Reason for Sale
The business was built from scratch — no template, no playbook. Getting a travel product to $1M+ AUD in revenue while building the systems, the ad engine, the supplier relationship, and the brand from the ground up required full focus. That work is done, and the business now runs itself. The next phase — Amazon, Google Ads, email campaigns, international expansion — is a genuine scaling opportunity. It would benefit from an operator who enjoys that side of things or has additional infrastructure and resources. The business is performing at its best right now. The right time for a new owner to step in and capture the upside that has been deliberately left on the table.
Other Information
Work Required Per Week: 6 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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