Supplements
Supplements
First Made Money
1st of May, 2022
(3 years 11 months old)
Assets Included in the Sale
- Primary Domain
- Branded Emails (...@domain.com)
- Amazon Seller Central
- Brand Registry
- Tiktok Account
- Temu Account
- eBay Account
- Other eCommerce Account
- Google Ads
- TikTok Ads
- Awin
- Supplier Contract
- UK Trademark
- Mailchimp Accoount
- Mailing list
- GS1 Account
- All Images & Copy Materials
Listing Details
Founded in April 2022, this fast-growing supplement brand operates across multiple sales channels, creating a diversified and resilient revenue mix. Sales are generated through Amazon FBA (majority), TikTok Shop (30%), WooCommerce (10%), eBay (10%), and Temu (10%), with approximately 75% of Amazon revenue coming from Amazon UK. The business benefits from a strong UK presence while maintaining exposure across additional marketplaces.
The product portfolio consists of 89 SKUs, supported by five established suppliers located in the UK and overseas. Products are shipped directly from suppliers to a UK-based 3PL warehouse, which manages the majority of inventory and fulfillment operations. Inventory allocation is structured as approximately 80% stored at the UK 3PL warehouse, 10% within Amazon FBA warehouses, and 10% within TikTok FBT warehouses. All inventory handling, storage, and order routing are managed by the 3PL, creating an operationally streamlined and scalable infrastructure.
The seller currently works approximately 30 hours per week, primarily focused on ordering stock, overseeing marketing efforts, and managing the business alongside a Brand Development Manager. Core responsibilities include inventory planning, supplier coordination, channel oversight, and growth strategy execution.
The business presents significant expansion opportunities. Growth can be accelerated through new product launches, deeper penetration into EU and US markets, expansion across additional Amazon and TikTok marketplaces, and scaling the direct-to-consumer website beyond the UK. Further upside exists through increased paid advertising investment, enhanced conversion rate optimisation on the website, and broader international marketing initiatives. With established supply chain systems, diversified channel exposure, and strong operational foundations, this supplement brand offers a scalable platform for continued multi-channel expansion.
Disclaimers:
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
*The legal entity section of the Seller Central account is currently locked to the United Kingdom, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Earnings
Site Traffic
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Opportunities
- New Product Development: Launch additional SKUs within the existing supplement range to increase average order value and capture more market share.
- Geographic Expansion: Expand further into EU and US markets, leveraging existing supplier and 3PL infrastructure to scale internationally.
- Marketplace Diversification: Grow presence across additional Amazon and TikTok Shop marketplaces to reduce channel concentration and increase total revenue.
- International DTC Growth: Extend the WooCommerce store beyond the UK through localized marketing, currency support, and international shipping optimization.
- Paid Media Scaling: Increase investment in paid advertising across Meta, Google, TikTok, and Amazon to accelerate customer acquisition.
- Conversion Rate Optimization: Improve on-site CRO through landing page testing, bundle offers, subscription optimization, and improved product positioning to maximize profitability.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
- ~30 hours per week dedicated to operating the business.
- Primary responsibilities: Stock ordering and supplier coordination, overseeing marketing activities, and managing overall business performance.
- Ongoing involvement includes monitoring sales channels, planning inventory replenishment, and guiding promotional strategy.
Seller Support Includes
30 days of comprehensive email and phone support at the minimum - 60 - 90 days of additional support also available.
Reason for Sale
The Sellers wish to focus on other opportunities.
Other Information
Work Required Per Week: 30 Hours
Private Blog Network (PBN): No
Domain Type: .uk
Platform: Amazon, WordPress
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