Niche: Kitchenware, Home

Listing Details

Launched in 2018, this Amazon FBA business operates in the Kitchenware niche, selling placemat sets and other accessories. Key strengths include operating in an evergreen niche, strong customer feedback, and established demand in the German Amazon marketplace, where the vast majority of revenue is generated.

There are 2 brands included in the Seller Central account. The primary brand selling placemats accounts for 99% of revenue, whilst a secondary, smaller brand sells dog treat bags. Revenue is generated primarily through Amazon FBA (98%), with the remaining 2% coming from Shopify stores for both brands (with minor additional sales via eBay not included in the P&L). The top-selling SKU is rated 4.6 stars from 1,445 customer reviews, and the top five SKUs account for 28% of total revenue while maintaining an average rating of 4.6 stars, indicating strong customer satisfaction. The business includes 210 SKUs in total across 11 Parent ASINs, with 194 for the main brand and 16 for the smaller brand. The main product comes in 22 color variants and five shape/design variants. Manufacturing is handled by four suppliers based in China, with inventory being stored with a 3PL as well as with Amazon FBA.

The business primarily serves the German market, which accounts for 99% of revenue, with the remaining sales coming from other European countries. Inventory shortages since 2025 have limited sales volume, highlighting a clear opportunity for a new owner to increase revenue by maintaining consistent stock levels. In addition to improved inventory planning, growth opportunities include focusing on additional EU marketplaces, the UK, and potentially the US, as listings are already prepared for broader distribution. Further opportunities include adding new product variants to successful listings, scaling the existing Shopify stores through advertising, and developing the brands’ social media presence to increase direct-to-consumer sales. Overall, the business offers a solid foundation with proven demand and multiple avenues for growth.

Disclaimer:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can be finalized. It is highly recommended to begin the VAT registration process as soon as possible.