Health & Fitness
Health & Fitness
First Made Money
3rd of March, 2018
(8 years 1 month old)
Assets Included in the Sale
- Primary domain and all site content/files
- Amazon Seller Central account (with 8 SKUs)
- Supplier Relationships
- Shopify Account
- Trademarks
- Copyrights
- Email list (18,000 subscribers)
- Advertising accounts
Listing Details
Launched as a dropshipping venture and later transitioned to a branded product business, this online store specializes in the fitness niche, selling primarily through its dedicated website and also on Amazon. The company began by dropshipping a flagship product, which quickly became a success, prompting the owner to purchase a domain and build a store around it. This led to the transition to bulk production with a reliable manufacturer in China. The products are now shipped directly to a 3PL warehouse in Texas, ensuring quality control and timely distribution. In addition, beneficial payment terms have been secured with the supplier - allowing for some selling of inventory before payment is needed.
The business has a strong presence on both Shopify (75% of sales) and Amazon FBM (25% of sales). All orders are fulfilled via a 3PL. Included in the sale is a substantial email list of 100,000 subscribers, providing a valuable channel for direct marketing and customer engagement. The operational aspects are efficiently managed by an experienced contractor, ensuring the business runs smoothly, with potential for the new owner to continue this arrangement.
Disclaimer:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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Opportunities
- Implementing Amazon advertising
- Expanding into European countries
Risks
- Ad campaigns could become more competitive
- Social media algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Working with the current operations manager
- Working on the bigger picture
Seller Support Includes
The current operations manager is happy to provide 30 days of support to ensure a smooth transition for a new owner. They are also happy to continue working for the new owner if needed.
Reason for Sale
The seller would like to explore other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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