Niche: Cleaning Products, Home, Equipment

Listing Details

This established e-commerce business operates in the cleaning and maintenance tools niche, offering a broad range of professional-grade products built around a universal pole-and-attachment system. The brand has developed a leading position within its core category, combining strong product quality, competitive pricing, and an extensive catalogue designed to encourage cross-selling and repeat attachment purchases.

The business currently offers approximately 105 SKUs across eight product lines, with no single SKU accounting for more than 8% of revenue. This provides meaningful product diversification and reduces reliance on any individual listing. On Amazon U.S., the brand holds the #1 category position within its niche and approximately 24.5% revenue share within the category. Its products have accumulated more than 22,000 reviews on Amazon U.S. while maintaining an average rating of approximately 4.6 stars, providing a substantial base of social proof and a defensible marketplace position.

Approximately 82% of revenue is generated through Amazon U.S., with a further 12% generated through the company’s own Shopify store and approximately 6% through Amazon international marketplaces. The business has also begun expanding into additional channels, including Walmart and Amazon Business, providing further opportunities to diversify revenue outside of its core marketplace.

The business generated approximately $10.5 million in LTM net revenue, representing approximately 44% year-over-year growth, alongside approximately $2.2 million in LTM EBITDA and a margin of around 20.5%. Recent portfolio redesigns and logistics improvements have materially improved the economics of the business, reducing selling fees as a percentage of revenue and contributing to significant margin expansion.

Operations have been structured to remain lean and transferable, with in-house capabilities covering marketplace management, PPC, supply chain, and product development. The business also benefits from a dual-sourced supplier base and relatively low operating overhead relative to revenue.

Several growth initiatives are already underway. These include a funded pipeline of approximately 38 additional SKUs, continued expansion in Canada and the UK, further scaling of the Shopify DTC channel, the Walmart launch, and continued development of the B2B opportunity through Amazon Business. Together, these initiatives provide multiple avenues for a new owner to build upon the brand’s existing category leadership and established customer base.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.