Pet Care
Pet Care
First Made Money
18th of February, 2021
(5 years 2 months old)
Assets Included in the Sale
- Primary Domain
- Amazon Storefront
- Supplier Relationships
- Trademarks
- Email List
- Secondary Domains
- Branded Emails
- Brand Registry
- Copyrights
- Patent
Listing Details
Acquired in February 2021 from the original Canadian inventor, this lean and profitable Amazon FBA and eCommerce business operates in the pet niche, focused on a patented dog accessory that solves a recurring problem for pet owners. The business generates revenue across multiple channels, with approximately 40% from Amazon US, 30% from Amazon Japan, and the remaining 30% coming from retail and wholesale partnerships. The brand currently sells three SKUs and has established demand driven by a practical, everyday need within the pet owner market.
The product is a patented, original offering that addresses a persistent and practical problem for dog owners, helping distinguish the brand from more commoditized pet products and supporting its long-term positioning within the category.The product is lightweight, compact, and inexpensive to ship or store, making it ideal for both Amazon FBA and retail distribution. Operations are simple and scalable, with minimal customer support requirements and low operational complexity. Sales follow a seasonal pattern, with winter months accounting for a significant portion of annual revenue due to the nature of the product.
The business operates with a lean structure and strong unit economics. Manufacturing costs have gradually increased over time, while the product has strong pricing power, giving the new owner flexibility to adjust retail pricing and protect or expand margins. The brand benefits from evergreen demand among dog owners, and its simplicity allows for efficient inventory management and fulfillment through Amazon FBA and existing retail channels.
Growth opportunities are substantial, as the business has historically operated with little to no paid marketing. Expansion into additional retail partners, distributors, and major pet marketplaces such as Chewy represents clear upside. Further opportunities include optimizing Amazon listings and advertising, launching structured paid acquisition across Meta, Google, or TikTok, introducing bundles, and improving conversion rates through clearer sizing guidance to reduce returns.
* The Amazon Seller Central account will not be included and this sale will be completed as a listing transfer.
* Only Amazon revenue has been verified, the wholesale / retail revenue has been input by the Seller.
* Landed costs will increase on the next inventory order, more information can be provided by the Seller
Earnings
Site Traffic
We have no data for this site
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Retail & Wholesale Expansion: Grow distribution through additional retailers, wholesalers, and distributors, including previously explored opportunities with major pet platforms and retailers.
- New Sales Channels: Expand into pet retail chains, specialty pet stores, and big-box retailers to increase market reach beyond current channels.
- Amazon Optimization: Improve performance on Amazon through enhanced listings, structured PPC campaigns, and bundle offers to increase conversion and visibility.
- Paid Advertising Activation: Launch scalable paid acquisition campaigns across Meta, Amazon, Google, and TikTok, as the business currently operates with little to no marketing spend.
- Conversion Rate Improvements: Reduce returns and increase conversions by improving sizing guidance and refining product instructions, addressing the primary cause of current returns.
Risks
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
- Supplier increasing prices
Work & Skills Required
- Minimal Time Commitment: Owner spends less than 1 hour per week managing the business, primarily focused on occasional operational oversight.
- Inventory & Order Processing: Tasks include periodically shipping inventory to Amazon FBA (US and Japan), entering retail and wholesale orders into the 3PL system, and issuing invoices to distributors.
- 3PL-Based Fulfillment: Non-Amazon orders from eBay, the website, and wholesale partners are fulfilled by simply entering the order into the 3PL platform, while distributors pay invoices on a reliable net payment basis.
- Japan Operations: Once inventory is stocked at Amazon Japan, the marketplace requires virtually no ongoing management. Wholesale orders in Japan are processed through a local 3PL by the seller’s administrative contact.
- No Employees: The business operates without employees or dedicated freelancers, although a freelance web developer has occasionally assisted with website maintenance and is available to continue supporting the business if needed.
- Optional Japan Support: The seller’s company can continue purchasing and distributing the product in Japan if the new owner prefers not to operate directly in that market, or the buyer can take over the Japan operations independently.
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to simplify their operations.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, WordPress
Recommended Businesses
Similar Listing Criteria
Amazon FBA, eCommerce
Amazon FBA, eCommerce
Amazon FBA
Amazon FBA, eCommerce
Amazon FBA, eCommerce
Amazon FBA
Empire Flippers Certified
All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.