Niche: Outdoors, Hobbies, Apparel & Accessories

Listing Details

Launched in 2018, this online business specializes in custom-designed fishing shirts, catering to both public consumers and B2B sales. The shirts are generally made to order, resulting in low inventory on hand, and are crafted and printed by suppliers in China and Australia, with designs created by a hired graphic designer. Key strengths include a robust sales model that generates significant revenue from business clients, with deals ranging from $2,000 to $10,000 each, and maintains strong profit margins. Sales are driven by effective Meta and Google paid advertising campaigns. The business boasts a strong social media presence with around 20,000 followers on Facebook and over 4,000 on Instagram, alongside an email list of over 16,000 subscribers, of which around 6,700 are active.

The business operates without holding inventory, adopting a made-to-order model which minimizes overhead costs and enhances flexibility. Orders are managed through Shopify, with the products shipped directly from manufacturers to the current owner's home, then to customers, ensuring quality control and customer satisfaction. A new owner may want to outsource this part of the process to a 3PL for a more hands-off approach.

The seller notes the following:
- GST is excluded from the P&L.
- The business is somewhat seasonal; August to December is peak time.

Disclaimer:

Inventory is not normally included in the list price; further details can be provided to Unlockers.