Home, Kitchenware, Office Supply
Home, Kitchenware, Office Supply
First Made Money
1st of September, 2017
(8 years 7 months old)
Assets Included in the Sale
- Primary Domain
- Seller Central Account
- Trademark
- Supplier Relationships
- Walmart Account
Listing Details
This Amazon FBA/FBM business operates across multiple niches, primarily in home, kitchen accessories, and office products, with sales split 75% FBA and 25% FBM. The company has established strong supplier relationships with three partners—two in Taiwan and one in Hong Kong—ensuring consistent inventory availability and product quality. Goods are currently shipped to the company’s own warehouse to reduce FBA storage costs, though they could be shipped directly to Amazon for a more hands-off approach.
Operations are lean and flexible, requiring a maximum of 15 hours per week from the owner. While part of a larger business with shared staff, this company can easily be run by a single person. Employees currently assist with FBM order fulfillment and accounting, and FBA streamlines the majority of operations. With all sales generated organically and zero ad spend, the business benefits from stable rankings and consistent demand without ongoing marketing costs.
Financially, the business is solid, achieving 20% net margins over the last 12 months. With strong fundamentals, diversified product categories, and the potential to increase efficiency by shipping directly to FBA, this is a low-maintenance ecommerce opportunity with room for further scale through additional SKUs, international expansion, or strategic marketing investment.
Earnings
Site Traffic
We have no data for this site
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Requiring untapped advertising – Only ~$200 being spent in 2019; no ad spend since, leaving paid marketing as a major growth lever.
- Underutilizing storefront – The BW Brands storefront having minimal attention and presenting an opportunity for optimization.
- Neglecting page optimization – Product listings not being optimized for keywords, images, or conversions.
- Forgoing customer re‑engagement – No email list or outreach to past buyers, leaving retention strategies unexplored.
- Improving operational efficiency – Shipping directly to Amazon (instead of the warehouse) reducing overhead and streamlining fulfillment.
- Operating with a passive approach to date – The business being run almost entirely reactively; any proactive growth initiatives could drive meaningful revenue gains.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Handling daily tasks (10–50 minutes) – Picking and fulfilling FBM orders, responding to customer messages, checking and managing feedback, and reviewing account health.
- Monitoring weekly tasks (2–3 hours) – Monitoring and replenishing FBA inventory, reviewing listings for pricing and competition, checking FBM stock levels, and tracking sales trajectory and payments.
- Conducting monthly tasks (2 hours) – Conducting a full review of listings to identifying optimization opportunities and resolving any issues.
Seller Support Includes
The Seller is willing to offer 3 months of phone, video, and email assistance to ensure a smooth transition for the Buyer.
Reason for Sale
This business is part of a family business which they have decided to sell.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Other
Recommended Businesses
Similar Listing Criteria
Amazon FBA
Amazon FBA
Amazon FBA, eCommerce
Amazon FBA
Amazon FBA
Amazon FBA, eCommerce
Empire Flippers Certified
All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.