Apparel & Accessories
Apparel & Accessories
First Made Money
1st of January, 2019
(7 years 3 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary Domains
- Amazon Seller Central account (with 231 SKUs)
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, TikTok,)
- Trademarks
- Email list (35,000 subscribers)
- Advertising accounts
Listing Details
Founded in 2019, this Amazon FBA brand in the apparel and accessories niche has grown into a well-established business with 231 active SKUs and a diversified product line. The brand generates 91.4% of revenue through Amazon FBA, with the remaining portion from Shopify and TikTok. Previously, Shopify represented a larger share of total sales, indicating a strong opportunity to revitalize direct-to-consumer growth. The products are well-reviewed across multiple SKUs, demonstrating consistent quality and customer satisfaction.
Financially robust, the business operates with 18% net margins and an efficient 13.68% TACoS, reflecting disciplined advertising performance and healthy profitability. The company works with three trusted suppliers in China and a newly added supplier in Pakistan, offering a strong and diverse manufacturing base. All Amazon orders are fulfilled via FBA, while Shopify and TikTok orders are handled by a reliable 3PL partner, ensuring smooth logistics across all sales channels.
The owner dedicates 10–15 hours per week, overseeing strategy, performance, and supplier communication. Day-to-day responsibilities include reviewing ad campaigns, managing suppliers, and addressing occasional operational matters. Weekly and monthly activities involve monitoring KPIs, coordinating inventory planning, and ensuring stock coverage of 2–3 months. With one experienced inventory specialist and most operations systemized or outsourced, this is a streamlined, scalable brand offering excellent growth potential through new SKUs, revitalized Shopify sales, and expansion into additional international markets.
Disclaimer:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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Opportunities
- Expanding Amazon – Launching new product variations and optimizing existing listings to capture greater market share.
- Growing Shopify – Strengthening the direct-to-consumer website to build brand presence beyond Amazon and increase customer retention.
- Adding New Sales Channels – Expanding to TikTok Shop and similar platforms to diversify revenue streams and reach new audiences.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- eCommerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
Work & Skills Required
- Overseeing Strategy – Managing overall business strategy, performance tracking, and key operational decisions.
- Handling Daily Tasks – Communicating with suppliers, reviewing advertising performance, and handling any urgent issues.
- Managing Weekly Tasks – Monitoring sales metrics, evaluating PPC campaigns, and coordinating with the team on content updates and inventory planning.
- Conducting Monthly Tasks – Reviewing financials, updating forecasts, and assessing inventory to maintain 2–3 months of stock, factoring in demand trends and lead times.
- Systemizing Operations – Automating most day-to-day functions or having them managed by team members and third-party services, allowing for streamlined management.
Seller Support Includes
The seller is committed to ensuring a smooth transition, offering up to 60 days of support via email, phone, or meetings to guide the new owner through operations, answer questions, and help the brand continue to grow successfully.
Reason for Sale
The Seller is looking to reallocate time and capital to other business opportunities.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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