Niche: Pet Care

Listing Details

This direct-to-consumer eCommerce business operates in the pet wellness space, offering natural, plant-based solutions designed as alternatives to traditional chemical treatments. The brand is positioned around holistic pet health, appealing to a growing demographic of pet owners seeking safer, non-toxic, and preventative care options. Core products are designed for long-lasting use, providing extended protection and convenience, which supports strong customer satisfaction and repeat purchase behavior.

The business is built on a proven DTC model, leveraging data-driven marketing, optimized funnels, and high-converting creative strategies—primarily across Meta platforms. Growth is fueled by continuous creative testing, UGC-style content, and direct-response advertising, supported by a large proprietary customer database of over 600,000 Shopify customers. The brand also benefits from registered intellectual property, including a UK wordmark trademark, reinforcing its positioning and long-term value.

Operations are lean and scalable, supported by a specialized team across marketing, creative production, and customer support. The structure includes a creative strategist, a team of video editors producing ad creatives, and multiple customer support representatives managing post-purchase experience. The business works with three suppliers and utilizes third-party logistics partners to manage inventory flow from China through to fulfillment centers, ensuring a streamlined and efficient supply chain. In addition, the business leverages an extended network of external agencies and freelancers for media buying, paid advertising, and content sourcing (including UGC creators and raw footage), allowing for on-demand scaling without increasing fixed overhead.

The founder focuses on high-level strategy and performance oversight, while day-to-day execution is handled by the team, requiring no specialized skillset from a new owner. The business has maintained an average EBITDA margin of approximately 21.39% over the past 12 months, with performance peaking during in-season months (April to September). With a strong brand foundation, scalable acquisition engine, and established infrastructure, the business presents a compelling opportunity with clear upside under new ownership.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.