Survival & Security, Outdoors
Survival & Security, Outdoors
First Made Money
1st of October, 2021
(4 years 6 months old)
Assets Included in the Sale
- Domains
- Branded Emails
- Trademark and Amazon Brand Registry
- Supplier Contracts and Relationships
- Shopify Account
- Social Media Account
- Advertising Accounts
- TikTok Shop and Page
- TikTok brand affiliate and influencer contact information
- Amazon Seller Central account (9 SKUs)
Listing Details
This listing features an Amazon FBA and eCommerce brand established in June 2021, operating in the survival, security, and outdoor niches. The brand offers a range of specialized gear for emergency and tactical situations, including personal filtration tools, tactical lighting, and communication devices, complemented by proprietary instructional video content. It is both trademarked and Amazon Brand Registered. The brand’s top listing has over 2,400 reviews with an average rating of 4.8 stars and ranks among the top five products in its subcategory. Profitability is strong, with historical net margins consistently exceeding 35%.
The business primarily serves the North American market, with approximately 60% of sales generated through Amazon and the remainder through TikTok Shop, alongside a small portion via Shopify. TikTok sales are driven by a robust influencer marketing network, with over 10,000 influencers having collaborated with the brand. Operations are lean and efficient, with the Seller spending fewer than 10 hours per week, primarily managing supplier communications and influencer partnerships. Inventory is shipped directly from China to both TikTok and Amazon fulfillment centers.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
* The Amazon account currently hosting the brand is not included in the sale. Buyers will need to have an active Amazon account available to receive the product listings. Additional details can be provided to Unlockers.
*Note: The TikTok Shop cannot be transferred in an asset sale. To acquire it, a buyer would need to pursue a share sale of the company.
Earnings
Site Traffic
We have no data for this site
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What would you offer for this listing?
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Opportunities
- Adding additional products and pushing them through TikTok shop affiliate network.
- Expanding internationally, especially to the European Union and the United Kingdom.
Risks
- Changes in Amazon ad pricing could affect the economics of the business.
- Entry of additional competitors may affect the economics of the business.
Work & Skills Required
- Monitoring inventory and communicating with suppliers.
- Managing advertising and influencer marketing.
Seller Support Includes
The Seller is willing to offer 60 days of email support and/or calls to ensure a smooth transition for the Buyer. The Seller is open to providing additional support at an hourly rate after that (please contact the Seller for more details).
Reason for Sale
The Sellers would like to explore other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon, Other
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