Beauty
Beauty
First Made Money
1st of December, 2023
(2 years 3 months old)
Assets Included in the Sale
- Primary Domain
- Shopify Account
- Employee Relationships
Listing Details
This Shopify-based direct-to-consumer business, first monetized in December 2023, operates in the Beauty niche and primarily serves a Romanian customer base. The brand offers cosmetic products designed to enhance hair growth and overall appearance, with a particular focus on eyelashes. The business has experienced strong recent growth, achieving year-over-year revenue increases of over 50%, average net profit margins above 30%, and strong returns on advertising spend. Performance has been supported by a robust social media presence, including more than 100,000 followers, as well as effective influencer marketing campaigns.
The Seller dedicates approximately 5–10 hours per week to the business, primarily overseeing financial and marketing performance, coordinating with team members, and making strategic decisions. A remote team of five handles day-to-day operations, including customer support, influencer outreach, marketing, and logistics. Sales are conducted exclusively through the Shopify storefront, with approximately 99% of revenue generated from Romanian customers and the remainder from other European markets. This represents an attractive opportunity for buyers seeking a fast-growing beauty brand with strong marketing foundations and clear potential for further expansion across Europe.
* Inventory is not normally included in the list price; further details can be provided to Unlockers.
** The Seller operates a separate Beauty brand in the skincare niche. Please contact the Seller for more details.
Earnings
Site Traffic
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Opportunities
- Expanding into new geographic markets to increase customer reach
- Increasing ad spend on winning creatives to scale profitable acquisition
- Improving retention through email and SMS marketing to boost repeat purchases
- Introducing new complementary products within the same niche to raise AOV and LTV
Risks
- An increase in ad pricing could negatively affect the economics of the business.
- An increase in supplier prices may negatively affect margins.
Work & Skills Required
- Reviewing performance metrics and KPIs.
- Overseeing marketing activities and campaign execution.
- Making strategic growth and inventory planning decisions.
- Coordinating with team.
Seller Support Includes
The Seller is willing to offer up to 60 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .ro
Platform: Shopify
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