Pet Care, Occasions & Gifts, Art
Pet Care, Occasions & Gifts, Art
First Made Money
20th of September, 2020
(5 years 7 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, TikTok, Pinterest)
- Trademarks
- Email list (90,638 subscribers)
- Advertising accounts
- Trello dashboard
- Make.com automation
- Canva template
- A contact list of over 40 artists.
- SOPs for hiring designers
- UGC Video Library
Listing Details
This is an opportunity to acquire a well-established eCommerce business based in Italy, operating in the custom portrait niche. Founded in September 2020, the brand has built strong market credibility, supported by over 450 Trustpilot reviews with an average rating of 4.4 stars.
The business generates net margins of over 11% and benefits from strong seasonal demand, with approximately 81% of annual revenue concentrated in November and December. During peak season, the Seller hires two temporary staff members who manage order fulfillment and shipping, working full-time from mid-November through December 20. Outside of peak periods, operations are lean and efficient.
Custom artwork production is handled by three experienced graphic designers who create personalized portraits for customers year-round. Inventory is stored and fulfilled from the Seller’s own warehouse, with in-house printing machinery currently used. However, the Seller has confirmed that operations could be easily transitioned to a print-on-demand or 3PL model, significantly reducing operational complexity and fixed overhead.
All core suppliers—including ink, paper, and frames—are located in Italy, ensuring reliable sourcing and quality control. Customer acquisition is driven primarily through Instagram advertising, which has proven highly effective for this visually driven product category.
There is substantial upside for a new owner. Artificial intelligence has not yet been utilized and represents a major opportunity for efficiency gains in design, personalization, and customer experience. Additional growth levers include international expansion into broader European and North American markets, further optimization of paid advertising, transitioning fulfillment to a print-on-demand or 3PL setup, expanding the product catalog, and introducing upsells to increase average order value.
Disclaimer:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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Opportunities
- AI-driven cost reduction: Implementing AI-based personalization to replace manual graphic design, potentially saving ~€20k per year and directly increasing net profit without additional sales.
- International market expansion: Scaling the already validated product and creatives into new European markets and the U.S. through localized ads, significantly expanding the addressable market beyond Italy.
- Outsourced fulfillment model: Transitioning printing and shipping to a 3PL or print-on-demand partner to remove operational bottlenecks, enable location-independent management, and handle seasonal demand spikes.
- Paid ads optimization: Reinvesting in active media buying and creative testing across Meta and TikTok to quickly restore and exceed prior sales volumes.
- Catalog expansion & upselling: Launching multiple new customizable products via print-on-demand and introduce high-converting add-ons to increase average order value and customer lifetime value with minimal inventory risk.
Risks
- eCommerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
Work & Skills Required
- Customer support & communication: Handling email inquiries efficiently using templates and AI-assisted workflows, requiring minimal daily time.
- Paid advertising management: Monitoring, optimizing, and scaling campaigns across Google, Meta, and TikTok, including budget allocation and creative iteration.
- Creative development: Designing and testing new ad creatives weekly by analyzing trends, competitors, and performance data.
- Order fulfillment coordination: Overseeing regular product shipments and managing fulfillment workflows, with temporary staff added during peak seasons.
- Basic accounting support: Preparing monthly summaries of invoices and expenses for bookkeeping and financial tracking.
- Marketing & promotion planning: Planning monthly promotions and creating scripts and content for email marketing campaigns.
- Team management: Coordinating with a small, distributed team of graphic designers and seasonal fulfillment staff, all of whom are prepared to continue under new ownership.
Seller Support Includes
The Seller is willing to provide an extended 6-month support period.
Reason for Sale
The Seller wishes to focus on other opportunities.
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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