Niche: Gaming

Listing Details

Launched as a premium gaming lifestyle brand, this business boasts a strong customer base, predominantly consisting of parents and grandparents purchasing gaming gifts for children. Sales are well split between Amazon US and direct to consumer via a Shopify store in Australia, alongside a smaller Australian FBA store. Operations are streamlined with fully documented Standard Operating Procedures (SOPs), established third-party logistics (3PL) relationships in both the US and Australia, and an automated fulfillment process.

The business operates two websites, each tailored to its respective market. The Australian site handles direct sales, while the US site directs customers to Amazon for fulfillment. This dual approach has capitalized on the strengths of each market's preferences for purchasing. The seller has effectively managed the supply chain with two dedicated suppliers in China, with contracts in place ensuring a steady flow of inventory. Currently, there are about four months' worth of inventory on hand, with no anticipated stock issues.

Disclaimers:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to Australia, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

The P&L used for this business was provided directly by the seller. Please see detailed notes on the "Cover Sheet" of the P&L for explanations on revenue verification and discretionary expenses.