Niche: Art, Hobbies, Travel

Listing Details

This listing is for a subscription box eCommerce business established in 2017. The trademarked brand specializes in themed products featuring custom art, high-quality stationery, planners, and crafting kits. The business model is driven primarily by subscription sales, offering various themed bundles with unique, coordinated monthly designs. The business benefits from a highly loyal subscriber base, with an average subscription duration of over 18 months (monthly churn of roughly 5%) and consistently strong profitability, historically achieving profit margins well above 30%.

Sales are conducted primarily through a Shopify storefront, with approximately 60–70% of revenue generated from recurring subscriptions and the remainder from one-time product purchases. The business serves a global customer base, supported by a China-based 3PL that manages order fulfillment. The United States (60% of sales), Australia (18%), and Canada (6%) represent the largest markets.

Historically, the Sellers dedicated approximately 45 hours per week to the business, with more than 40 of those hours focused on creative work, including developing new artwork, product designs, and monthly subscription themes. Much of this creative work can be outsourced, and the Sellers estimate that a Buyer operating the business in a similarly active manner could potentially reduce their own weekly time commitment to closer to 10 hours through delegation.

More recently, the Sellers have transitioned the business to a lower-maintenance operating model that leverages its extensive back catalog of existing artwork, subscription content, and product assets. Rather than continually creating new designs and products, the business now utilizes its library of proven content to continue serving subscribers and customers through established systems, product offerings, and fulfillment processes.

The business includes a library of more than 100 completed kit themes and associated assets, providing a substantial runway of proven content that can be re-released, bundled, repurposed, or otherwise monetized without requiring immediate new product development. As a result of this streamlined operating model, the Sellers currently spend approximately 4–8 hours per month managing the business while continuing to support ongoing sales and subscription fulfillment.

* This business has an Etsy account generating residual sales that have been conservatively excluded from the P&L. Etsy forbids account transfers as part of their Terms of Service. While we can attempt to transfer the account, as the buyer, you assume all the risk during the account transfer and may not renegotiate, reverse, or otherwise amend deal terms as a result of an Etsy account closure or other penalty from Etsy. To transfer an Etsy account, a buyer will also need to make a bank account in the same country as that of the Etsy account and will need to continue to be paid in the currency of said country for the foreseeable future.