Niche: Home, Equipment, Lifestyle

Listing Details

Founded in early 2014, this established Amazon FBM and eCommerce business has grown into a diversified, operationally stable company with consistent year-over-year growth, particularly on Amazon, which accounts for approximately 90% of total revenue. The remaining sales are generated through Walmart and Wayfair marketplaces, providing additional channel diversification. The business operates across multiple product categories, including home décor, storage solutions, and equipment, offering a broad catalog of approximately 220 SKUs structured under a strategic parent-child variation architecture designed to maximize conversion rates and organic ranking efficiency.

All suppliers are based in China, while inventory is stored domestically in New Jersey. Products are primarily shipped from the company’s location in Paterson, New Jersey, with established contracts and negotiated rates in place with multiple shipping carriers. This infrastructure supports reliable fulfillment and cost control. The business is currently owner-operated at approximately 40 hours per week and supported by a team of five employees who manage day-to-day operations, logistics, customer service, and marketplace management.

The company presents substantial growth opportunities across multiple strategic levers. Expanding wholesale and B2B distribution channels would unlock additional revenue streams beyond marketplaces. Increasing off-Amazon penetration through a dedicated Shopify presence and retail partnerships could strengthen brand equity and margin control. Geographic expansion into European marketplaces offers access to new customer bases, while launching adjacent SKUs within already validated product families can drive incremental revenue with reduced product-market risk. Further upside exists in improving contribution margins through freight optimization, scaling advertising on proven SKUs, and leveraging brand equity to introduce higher average order value bundles.

Disclaimers:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Some SKUs have been removed from the Amazon Canada data due to tariff changes and the products no longer being sold. More information can be provided to depositors.