Apparel & Accessories, Health & Fitness
Apparel & Accessories, Health & Fitness
First Made Money
1st of August, 2013
(12 years 8 months old)
Assets Included in the Sale
- Primary / Secondary Domains / 301 Redirects
- Branded Email Accounts (...@domain.com)
- Google Ads
- Facebook Ads
- Staff
- CA Trademark
- UK Trademark
- Email Marketing Software
- Email List
- All Images & Copy Materials
Listing Details
Deeply rooted in the bodybuilding community, this online business has become a prominent name in the fitness apparel industry, deriving about 70% of its total revenue from the Italian market. The company boasts a strong collaboration history with renowned bodybuilding athletes and has been a regular participant at numerous trade fairs, enhancing its brand visibility and credibility.
Key operational highlights include a self-stored and managed inventory with nearly a full year's worth of stock paced according to current sales, and a reliable manufacturing partnership with a clothing producer in Pakistan lasting over a decade.
The seller notes that net profit could have been higher throughout 2024, due to structural changes - they were moving products internally between companies under their ownership, often with a small margin. As such, COGS are slightly inflated. More details can be requested directly from the seller on this matter.
The seller is open to continuing active involvement in key operational areas. Please note that all support and involvement will be defined based on the agreement with the buyer.
The seller is also flexible on stock payment and open to structuring it in up to 18 monthly installments. This arrangement would be contingent upon their continued responsibility for EU fulfillment, ensuring security and consistency in stock repayment.
Disclaimers:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
The seller notes that P&L is shown without any VAT in revenue or expenses
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
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Opportunities
- Activating sales on Amazon and other relevant sportswear marketplaces
- Expanding international wholesale distribution through specialized sportswear sales agencies
- Developing strategic partnerships with gyms and supplement retailers using commission-based sales
- Scaling sales outside the EU via manufacturer direct dropshipping (e.g., US market)
- Strengthening affiliate and brand ambassador programs to grow reach and engagement
- Continuing website optimization via analytics, UX improvements, and conversion rate optimization
Risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
Work & Skills Required
- Managing customer support, exchanges, returns, and shipping fulfillment
- Coordinating with advertising agency to review campaign performance and create new banners
- Coordinating influencer partnerships and campaign scheduling
- Communicating with clothing producer to plan new products and reorder inventory
- Maintaining website updates, fixes, and coordinating backups with web developer
- Organizing product launches by coordinating photoshoots, supplying athletes gear, and planning seasonal collections
Seller Support Includes
The Seller offers 30 days of email support and/or calls to ensure a smooth transition for the Buyer. The seller is open to providing a custom package of support moving forward with additional support time.
Reason for Sale
The sale is driven by a strategic decision to focus on the supplement niche.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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