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The Opportunity Podcast: Tools and Resources from the Past 30 Episodes

Branden Schmidt May 6, 2021

Opportunity Podcast Tools and resources banner

When we first launched our newest addition to the Empire Flippers podcast series, called “The Opportunity,” we knew we would get some amazing insight into what buyers and sellers are doing to grow their online businesses.

Gaining insider knowledge on what actual buyers and sellers are doing in the space was exactly why we decided to name this podcast “The Opportunity Podcast” in the first place. Now that we are past our 30th episode, we thought it would be helpful for our listeners and readers alike to be presented with the top tools and resources we’ve discussed on the series so far in one easy-to-find place.

Whether you are new to the online acquisitions space or looking to exit your tenth digital asset on our marketplace, we wanted to highlight the top tools and resources our podcast guests have mentioned they’ve used to help them along their journey.

Here’s a list of tools, software, books, and resources we love and know you’ll find useful from our past 30 episodes of The Opportunity Podcast.

Episode 2 with Barry Deen

In this episode, we sat down with Barry Deen, the CEO of and the owner of a large portfolio of Amazon Associates and affiliate assets. Barry gave us his insight on how to start small and scale a growth-focused portfolio along with the secret sauce to finding great Amazon Associates acquisitions on our marketplace.

Barry is well versed in the content site space, and some of the tips he gave our listeners included starting small.

“If you are just starting out, there’s a lot of basic skills you’re going to have to learn. I would say, most importantly, start small. If you’re looking to purchase a website, start with an amount that you would be not too upset if it went to zero. Because really when you think about it, it’s like you’re paying for an online course, you’re going to learn a lot of things about SEO, or WordPress, or whatever content management system, search engine tools, site speed, and competitors. There’s so many little things, and if you’re just getting started, you’re going to have to scrape your knees and make mistakes.”

Barry Deen

Barry and his team focus primarily on search engine optimization (SEO), and two of the tools they have used that have helped move the needle in gaining better rankings are Ahrefs and Semrush.


Ahrefs is a backlink authority checker and digital marketing tool that provides valuable information about backlinks and SEO. It offers many features, such as rank monitoring and keyword research tools to determine the amount of search volume any given keyword or long-tail keyword gains through a number of filters and search criteria you can choose from.


Similar to Ahrefs, Semrush is an all-in-one suite of tools that helps content marketers improve their online visibility through marketing insights. Their platform tools and reports help marketers with services such as SEO, pay per click (PPC), social media marketing, keyword research, competitor research, marketing insights, and campaign management—all in one easy-to-use platform.

Episode 5 with Kevin Bastoul

Kevin Bastoul is a Silicon Valley native and past Vetting Advisor here at Empire Flippers. No stranger to the growing world of software as a service (SaaS), he gives us his insight into SaaS trends in the industry, how to get a better valuation for a SaaS business, and where the real opportunity is for these types of assets to grow faster than any Silicon Valley startup.

Some of the top tools he mentions in this episode that can help you find, manage, or optimize a growing SaaS business through insider knowledge in this booming industry include the following:

Indie Hackers

Indie Hackers is a forum-style platform where founders of profitable businesses and side projects can share their insight and knowledge transparently and where entrepreneurs can learn from real-life examples in the SaaS startup world. It’s a community where individual “indie hackers” come together to share their expertise, give and receive feedback on current projects they are working on, and find support for issues among the community in one easy-to-use site.


Udemy is a platform that allows instructors to build online courses on their preferred topics. Using course development tools, instructors can upload videos, PowerPoint presentations, PDFs, audio, and ZIP files and provide live courses across multiple topics. Instructors can also engage and interact with users via online discussion boards, and some courses may count toward technical qualifications.


Upwork, formerly Elance-oDesk, is a freelancing platform where enterprises and individuals connect in order to conduct business. The platform allows clients to interview, hire, and work with freelancers. The client posts a description of their job and a price range they are willing to pay for a freelancer to complete it and may invite specific freelancers to apply for their jobs or else post the job for anyone who is interested in the project.

Start Small Stay Small: A Developer’s Guide to Bootstrapping a Startup

“Start Small, Stay Small focuses on practical, step-by-step instructions used by hundreds of developers on the road to launching their startups. Whether you have a product idea or are still looking, this book takes you through the process of finding an idea, testing it, converting visitors to buyers, and attaining profitability as quickly as possible.”


Baremetrics is a subscription analytics software ideal for businesses offering subscription products. It’s a SaaS analytics software that shows subscription related metrics such as monthly recurring revenue (MRR), customer lifetime value (LTV), churn rate, and many more metrics that are useful for subscription based businesses.


Similar to Baremetrics, ChartMogul is an analytics platform that helps SaaS business owners monitor their subscription business. Their platform provides a complete overview of your global subscriber base, monthly recurring revenue (MRR), churn rates, and life time value (LTV) numbers, which are detailed in an easy-to-use dashboard.


Rounding up the list of SaaS metrics services mentioned in this episode is ProfitWell. This service is a SaaS company that provides subscription analytics, retention properties, and pricing solutions for SaaS businesses. Their software and experts help B2B and B2C subscription companies increase their recurring revenues through real monitoring. The company leverages real-time reporting to identify strengths and weaknesses and creates suitable pricing strategies to help business owners reduce their churn rates.

Episode 6 with Bill Szabrak

Bill Szabrak is the owner of a coaching and consulting agency that helps online publishers achieve their business goals. Bill sat down with us to discuss his journey through purchasing and building multiple display advertising and affiliate businesses while maintaining a fulltime job, something many of you might be looking to accomplish as well.

In this episode, Bill discusses how he went from being the “quintessential corporate cog” to building his lifestyle as an online entrepreneur. He shares the ups and downs of his journey, everything from weathering Google updates, Amazon Associates commission changes, and the global pandemic, which impacted many content businesses all over the world.

“I’m really risk averse, so the fact that I’m able to manage these businesses on nights and weekends while I still have my day job just made sense for me to still keep the day job. Plus, I came to the realization that keeping the day job allowed me to buy more online businesses.”

Bill Szabrak

One resource that Bill mentioned in this episode that helped him to reach his level of success while still maintaining his 9 to 5 is Income School.

Income School

Income School is an internet marketing company that teaches people how to create an internet business through blogging and creating YouTube channels. Income School is best known for its popular internet marketing and SEO channel on YouTube, and they help entrepreneurs develop passive, online income no matter what their background happens to be in.

Episode 7 with Andy Allaway

Andy is the Director of Operations here at Empire Flippers, and in this episode he explains his belief in operational systems that are “strong processes, loosely held.” He demonstrates the balance between sticking to an operational framework and knowing when to let go of the wheel. Though he believes in the absolute importance of the right processes in place, he explains why it’s important to challenge those very processes to grow as a company.

One resource he mentions in this episode that has helped him through his career in coaching people through the process of optimizing their operations is Traction.

“Traction” by Gino Wickman

“Don’t let common problems run you and your business. Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth, and enjoyment.”

Episode 10 with Henry Marcacci

Henry is the owner of two successful businesses on Amazon in the KDP and FBA spaces. In this episode, he shares how he leveraged his expertise in supply chain management and his passion for writing indie novels on KDP to break into Amazon FBA ownership.

He used his FBA acquisition as a learning tool for online businesses and managed to 5-6x his business in the process. He advocates for finding businesses that are “blessings in disguise,” the kind you can fix up and make stand out in the crowd. One of the tools that he utilized to gain an upper hand with his acquisitions is PublisherRocket.


Publisher Rocket is a service used to help boost your book earnings, save time on data and tracking research, and leverage your author career. The service was designed to help self-publishers build a profitable book business based on real-time data collected from Amazon.

Episode 11 with Jason Collins

Jason Collins is the owner of an assortment of Amazon Associates, display advertising, and affiliate businesses he acquired from our marketplace. In this episode, he discusses how he and his wife leveraged an online asset to help them reach their dream retirement lifestyle.

In Jason’s journey of building a retirement investment, he’s learned to surround himself with the best in the industry. Jason carved his own path to grow the business, from implementing an SEO audit to adding a storefront to his content site. These growth implementations were the building blocks to give him the confidence to venture into additional acquisitions.

Two of the most important resources he used to build his ideal retirement scenario through online business acquisitions are iMark Interactive and Media Wyse.

iMark Interactive

iMark Interactive is a WordPress support and maintenance company based in Raleigh-Durham, North Carolina. The company has been in business since 2009 and provides support to WordPress site owners all over the world. The company helps bloggers with their sites, both with technical issues and design changes.

Media Wyse

“Media Wyse is a San Diego-based SEO consultancy run by digital marketing professional Casey Markee. Casey has over 20 years of direct SEO, link building, site auditing, and penalty recovery experience. Casey has consulted for dozens of companies across five continents, trained SEO teams both in-house and agency, done multiple webinars for SEM Rush, and is regularly referenced as a top SEO consultant in the food, DIY, and lifestyle niches.”

Episode 12 with Lucas Carlson

Lucas Carlson is the buyer of an Amazon Associates business from our marketplace and CEO of Lucas successfully raised $9.8M for his startup, which went on to be exited to a Fortune 150 company. He used his windfall to invest long-term in online assets.

In his episode, he explains why he rallies against “safe” investments like index funds for a more active, creative, and fun source of wealth generation. He breaks down his long-term investment strategy with online businesses and how the cash flow he reaps from his online assets outpaces the money he had gained from his initial windfall.

Five books he mentions in this episode that helped him with the mindset to become successful in his digital entrepreneur journey include the following:

The Millionaire Fastlane by MJ DeMarco

“Contrary to the popular belief conveyed by various “money gurus” who advocate gradual wealth over 40 years, there is a fast lane to wealth. The book explains a motorway that MJ DeMarco took as an entrepreneur starting with nothing who went on to become a multimillionaire.”

Financial Freedom by Grant Sabatier

Financial Freedom is a step-by-step path to making more money in less time so that you have more time for the things you love. It challenges the accepted narrative of spending decades working a traditional 9 to 5 job, pinching pennies, and finally earning the right to retirement at age 65. In this book, Sabatier highlights that while one’s ability to make money is limitless, one’s time is not.”

The Richest Man in Babylon by George S. Clason

“George Clason is best known for writing a series of informational pamphlets about being thrifty and how to achieve financial success. He started writing the pamphlets in 1926, using parables that were set in ancient Babylon. Banks and insurance companies began to distribute the parables, and the most famous ones were compiled into the book The Richest Man in Babylon.”

How to Get Rich by Felix Dennis

“Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.”

Becoming Your Own Banker: Unlock the Infinite Banking Concept by R. Nelson Nash

Becoming Your Own Banker reveals secrets kept from you all these years because of the mindset that is predominant throughout the entire financial world. Written originally as a textbook designed to accompany a 10-hour course, Becoming Your Own Banker is designed for the layman, not the financial professional.”

Episode 13 with Josh Mitchell

Josh Mitchell is a buyer of two Amazon Associates, affiliate, and display advertising businesses from our marketplace. Josh reinvented his career from footballer to full-blown online business portfolio owner and explains how he rapidly scaled his businesses in a few short years.

In this interview, Josh highlights how he overcame common challenges in the content space—from one page dominating traffic to buying a site with PBNs. With time and many lessons learned along the way, Josh has managed to double one of his acquisitions and scaled the other to a seven-figure valuation from just a $90K initial investment. One of the biggest resources that helped lead him to his online business success is Commission Junction.

Commission Junction

Commission Junction (CJ Affiliate) was founded over 20 years ago in Santa Barbara, California. CJ Affiliate is one of the world’s largest and oldest affiliate networks specializing in pay-for-performance programs and is part of a Fortune 500 company called Alliance Data Systems.

Episode 14 with Alex Renaud

Alex Renaud is a portfolio buyer of multiple Amazon FBA businesses from our marketplace. Alex has systematized his deal flow and acquisition process, enabling him to make four successful acquisitions in a year.

In his interview, Alex explores the ins and outs of multiple acquisitions in a relatively short amount of time. He breaks down what levers to pull to grow a newly acquired asset, when to improve your product versus improving your brand, and how to leverage a broker service such as the one we provide for optimized deal flow. A few books that Alex had mentioned in this episode that stood out to him through his entrepreneurial journey include the following:

Shoe Dog by Phil Knight

“In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid startup and its evolution into one of the world’s most iconic, game-changing, and profitable brands.”

Rework by David Heinemeier Hansson and Jason Fried

Rework shows you a better, faster, easier way to succeed in business. Read it, and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.”

The 4-Hour Work Week by Tim Ferris

“Forget the old concept of retirement and the rest of the deferred-life plan—there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.”

Episode 15 with Mike Jackness

Mike Jackness is the co-founder of EcomCrew, a community, podcast, and resource for ecommerce entrepreneurs. Mike’s a 7-figure ecommerce expert here to share everything in the ecom world and how he makes acquisitions.

Mike takes a deep dive in his interview on the challenges, wins, and businesses that have shaped his ecommerce knowledge. He takes us step by step through his process of acquiring a new ecommerce business, from raising capital to due diligence, negotiations, and a successful close. Some of the top resources we discovered during this episode include the following:


“EcomCrew is where ecommerce business owners turn for proven ecommerce advice. Their effective ecommerce advice is why million-dollar business owners subscribe to their email newsletter on a regular basis. Their transparent and results-focused approach to ecommerce is likely why they have grown their community to more than 2,000 members in less than a year.”

Ecommerce Fuel

Since 2013, Ecommerce Fuel has been recording The eCommerceFuel Podcast, a weekly show helping store owners build amazing businesses and incredible lives. Hosted by Andrew Youderian, the podcast has produced nearly 400 episodes, which have been listened to over 3 million times.

Million Dollar Sellers

Initially called the 50k+ group, Million Dollar Sellers (MDS) quickly evolved into a powerhouse community. Gaining traction with more and more successful 7-figure sellers, it became known as the only group with vetted, fulltime, and proven Amazon sellers striving to forge their way on a rapidly growing marketplace that offered no roadmap or guidance.

Episode 16 with Viraj Patel

Viraj Patel is an Amazon FBA buyer who purchased his business from our marketplace for $60K at the end of 2018. Viraj shares his story on how he went from a law path to online business acquisitions that have given him a better work-life balance.

Viraj takes us through what Amazon FBA was like five years ago compared to what it takes to be successful in the space today. In this episode, he breaks down how he was able to double his ROI from his acquisition in less than one year and how FBA sellers can grow their businesses to the same level. A few great resources that Viraj had mentioned during this call include the following:

Amazon Seller University

Seller University is a series of free training videos created to help you learn how to sell on Amazon. Create product listings faster. Master the key tools and applications. Understand product rules and restrictions. Learn how to take advantage of FBA, advertising, promotions, and more.

Amazon Seller Forums

An Amazon Seller Forum is a website dedicated for Amazon sellers, providing a platform or space to communicate or discuss with other sellers. With the help of Amazon Seller Forums, sellers can get to know more about its services and issues. If you happen to be a new seller, then forums can be of great help.


Blinkist is a German book-summarizing subscription service based in Berlin, Germany. It was founded in 2012 and has 18 million users as of 2021. The service provides summaries of over 3,000 bestselling non-fiction books—15-minute reads, otherwise known as Blinks or book-in-blinks.

Episode 18 with Michael Frew

Michael Frew leveraged his first content site acquisition to grow into larger SaaS acquisitions. He found our marketplace when looking for something to commit his free time to during his early retirement at the young age of 40.

Michael explains how he went from following the financial independence retire early (FIRE) path with traditional investments and shifted into the more profitable world of digital assets. He made a full ROI in less than two years with his first acquisition, and the experience gave him the power to expand into 6-figure SaaS acquisitions. One book that had stood out to him the most during his journey to online business success is The Medici Effect.

The Medici Effect by Frans Johansson

“Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.”

Episode 21 with Jimmy Hourin

Jimmy Hourin is a Senior Business Analyst here at Empire Flippers, and he works on some of the largest deals to hit our marketplace. In this episode, he explains how demand from institutional investors is driving a buying spree for Amazon FBA businesses and creating a market in favor of sellers.

Jimmy describes how our marketplace has drastically changed in less than a year and why multiples have risen sharply for FBA acquisitions across the marketplace. He explains why buyers are fiercely competitive for top FBA assets, an indicator of investor acceptance of digital acquisitions as a solid investment strategy. A book that he mentions as a great resource for digital entrepreneurs is “Good to Great.”

Good to Great by James C. Collins

“Jim Collins is a student and teacher of enduring great companies—how they grow, how they attain superior performance, and how good companies can become great companies. This book has attained long-running positions on the New York Times, Wall Street Journal, and Business Week best seller lists. It has sold 3 million hardcover copies since publication and has been translated into 35 languages.”

Episode 22 with Brad Costanzo

Brad Costanzo is the owner of The Bacon Wrapped Business Podcast. In his interview, Brad shares his many entrepreneurial adventures and the lessons he’s learned along the way. He also reveals his current portfolio strategy and how he’s taken an unusual route of mainly minority investment in his digital assets.

Brad has been in just about every business role out there within a broad range of niches. He’s sold info products to teach magic tricks, runs his own consulting business, and has created a portfolio strategy that strikes a balance in his life. He shares how he’s never raised capital for an acquisition and instead looks for unique negotiation opportunities and deal structures when he acquires. A few great resources he shares with us in this episode include the following:

Bacon Wrapped Business podcast

With over 1.5 million listeners, the Bacon Wrapped Business podcast is led by Brad Costanzo himself, where he shares actionable business advice to help his listeners start, grow, or scale their online business. He helps his fan base discover cutting-edge tactics and brilliant strategies through interviews with thought leaders, entrepreneurs, and authors alike.

The Abraham Mindshift Challenge by Jay Abraham

“Capitalize on this document to learn how to see mammoth business opportunities and wildly unconventional solutions that have always been there for the taking. Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. In this book, you’ll discover how to shift your business thinking forever and expand your sense of limitless possibilities.”

Episode 23 with Matt Diggity

Matt Diggity is no stranger to our audience, the SEO industry, and the affiliate space as a whole. He is the owner of Diggity marketing, Lead Spring, The Search Initiative, Authority Builders, and The Affiliate Lab and hosts the Chiang Mai SEO conference in Thailand.

In this episode, Matt shares his roadmap for buying, scaling, and selling affiliate and content sites successfully. Like many in online business, Matt got his inspiration to leave his grueling-long-hours career from the 4-Hour Workweek by Tim Ferris. The world of SEO sparked his interest, and Matt devoted himself to learning everything he could about SEO and affiliate websites. Some of the top tools and resources he mentioned in this value-packed episode include the following:

Lead Spring

Lead Spring is a full-service digital marketing agency. They offer a broad range of services, from SEO to social media and paid search, conversion rate optimization, email marketing, and web design services.

The Search Initiative

The Search Initiative, headquartered in the UK, is home to some of the finest minds in SEO. Our ever-changing strategies are based on the rigorous testing and data shared by Matt Diggity, Ahrefs, and our other partners.

Dynamite Circle

The Dynamite Circle (DC) is a group for established entrepreneurs who meet, network, and mastermind with each other. Since 2011, DC members have met and shared stories in over 100 cities all around the world, and every year, there are more opportunities to meet other members in person—from monthly, casual meetups to large events with +300 entrepreneurs under one roof.


WP Runner is a company that provides unlimited website support services for a fixed monthly fee. They offer a number of services, including security and speed improvements, bug fixes, design support, and conversion rate optimization across a multitude of niches and monetization types.

Episode 24 with Nate Jackson

Nate Jackson is part of a team of leading acquirers and operators of Amazon Private Label brands. Nate explores the ins and outs of the fast-growing world of mergers and acquisitions (M&A) of FBA businesses.

In this episode, Nate explains how he “went from a mechanical engineer in the navy to selling women’s leggings on the internet.” In between these two very different roles, Nate had worked for some of the biggest names in M&A. As someone with quite the busy schedule to manage, one of the top resources he mentioned has helped him manage such a heavy workload is Calendly.


Calendly offers a powerful and versatile set of features that allow you to schedule one-on-one appointments, group events, and team meetings. The goal with Calendly is to eliminate the problematic back-and-forth when trying to nail down meeting times.

Episode 25 with Jim Barton

Jim Barton is a Senior Seller Advisor here at Empire Flippers and takes us on a deep dive into exiting an FBA business and the changes on Amazon’s marketplace as a whole.

In this episode, Jim explains how this is a moment in time that FBA sellers should consider where they are with their businesses and walks us through the steps sellers should take early to best position themselves for an exit. He also compares the changing landscape of Amazon to the changes made on our marketplace and shares updates to deal making that will hit home with those who are looking to buy or sell in the near future. Some of the best resources Jim has uncovered while working with Amazon FBA sellers looking to make an exit on our marketplace include the following:

Jungle Scout

Jungle Scout was created in 2015 by Greg Mercer, an engineer-turned-ecommerce entrepreneur, to guide fellow sellers through the ever-changing landscape of Amazon. The platform allows sellers the ability to organize and track their FBA sales, revenue, expenses, and other key metrics that are useful to ensure your FBA brand success.


Evernote is a powerful tool that can help executives, entrepreneurs, and creative people capture and arrange their ideas. The application was designed for note taking, organizing, task management, and archiving important information, all within one easy-to-use platform.

Roam Research

Roam Research is a note-taking application with a twist. Unlike Evernote mentioned above, Roam allows you to connect notes using “networked thought”—which produces relationships between the notes that you’ve created.


Notion is an all-in-one workspace where you can write, plan, collaborate, and get organized. The platform allows you to take notes, add tasks, and manage projects alone or collaboratively with your team. Many people refer to Notion as an “internal wiki,” allowing teams and individuals to plan their projects and work, and business goals all in one convenient and easy-to-use dashboard.

World Time Buddy

World Time Buddy is a visual time converter, scheduler, and world clock. Individuals across the globe utilize the website to schedule meetings and events based on a desired time zone. The platform provides a world clock application for dealing with time planning across multiple time zones.

Episode 26 with Mark Soberman

Mark Soberman is a portfolio owner who has acquired several assets from our marketplace. He explains his mindset behind buying and selling digital assets and how he has used email lists to scale his acquisitions.

Mark explains the benefits of acquiring a business that is within a niche you are already familiar with and how to incorporate the assets into your existing portfolio. He dives deep into the value an email list holds and how to perform due diligence on an acquisition to uncover the true value in the list. A couple of the resources he mentions in this episode include the following:


ClickFunnels is a website and sales funnel builder. Created so that entrepreneurs who aren’t programmers or don’t know how to code can easily build beautiful pages inside of a sales funnel, this platform helps business owners grow their company sales online. The platform helps business owners build a website, generate leads, produce sales, grow an email list, and create a brand.


Ontraport is an online business automation software for entrepreneurs, solopreneurs, and small businesses. The platform incorporates common tools used in CRM, marketing automation, and analytics reporting, with the ability for business owners to keep tabs on all leads and customer activity.

Episode 27 with Adam Smith

Adam Smith is the co-owner of Niche Website Builders, a company that helps affiliate marketers grow and optimize their content and backlink profiles. In this episode, Adam explains how he has spent the past few years focusing on buying and flipping niche sites and how to use what you already know to succeed in flipping content sites.

Adam explains the benefits of purchasing an established content site from our marketplace and the typical roadmap he takes to scale a new acquisition prior to flipping it for a profit. He dives deep into what improvements you can make from day one after closing on a deal to see the most ROI and where most content site owners fail when optimizing their business. One of the highlight resources mentioned in this episode is Niche Website Builders.

Niche Website Builders

Niche Website Builders is co-owned by this episode’s guest, Adam Smith, where he and his business partner help investors and individuals build profitable content sites. Their community provides information on building websites that focus on marketing efforts to a small segment of a much larger market or audience.

Episode 29 with Dom Wells

Dom Wells manages a diversified portfolio of online businesses across a broad range of verticals, each with a niche content focus. As a seasoned expert, he shares his mindset and strategy on investing in content businesses.

Dom really understands what the right opportunity in online business looks like. He describes how people commonly get caught up on price or what they think might be growth potential for a business only to miss out on more stable investment opportunities. He describes common pitfalls—like when to know whether an unmonetized email list is really good or not—and how to avoid them. Two resources he mentioned on this episode are Human Proof Designs and Authority Hacker.

Human Proof Designs

Human Proof Designs provides ready-made and custom-built websites for your online business. They also offer numerous services to help you grow your business, such as content writing, keyword research, brand and product videos, SEO packages, eBooks, and press releases.

Authority Hacker

Authority Hacker is an industry-leading online marketing and education company with proven methods to finding profitable niches. Through their video training courses, blogs, and podcasts, they educate beginners and expert marketers alike.

Episode 30 with Renae Christine

Renae Christine owns and runs a few online businesses in the baby care and diet niches. She acquired a KDP business from our marketplace recently that she’s been able to scale through her love of community building and successful ad campaigns. She’s also a passionate entrepreneur, with several successful businesses and a large YouTube channel behind her.

In this episode Renae breaks down many challenges that entrepreneurs face, everything from being able to manage a business truly hands-off to building giveaways that convert and picking the right platform to build a community on. Renae has used the power of community to grow her businesses and was able to do so through her love of paid advertising. A few of the highlight resources she mentions that helped her to become successful as an online business owner include the following:


AdEspresso is a Facebook Ads tool that makes ad creation and optimization easier and faster compared to the Power Editor. Since it was founded in 2011, it has grown to become a Facebook advertising partner and a preferred marketing tool for brands all over the world.


Slack is a messaging application and then some. It’s meant for teams and workplaces and can be used across multiple devices and platforms. The platform is equipped with many robust features that allow you to not only chat one-on-one with associates but also in groups or with members across your team around the world.


Similar in features with Slack, Asana is the task management tool that simplifies even the largest and most complex projects. The main features of Asana’s platform include the ability to create a comprehensive list of tasks, share details on actions that are required, and set deadlines for the whole project.


Dashlane is a cross-platform, subscription-based password manager and digital wallet application available on macOS, Windows, iOS, and Android. The platform performs all the basic and advanced tasks of a password manager, bundles a VPN service, and scans your accounts for poor and compromised passwords.

Time Doctor

Time Doctor is a SaaS employee-monitoring tool launched by the owners of in 2012. It includes keystroke logging and screenshot and internet usage tracking features. The platform provides a multi-functional employee-monitoring application along with a fully functional CRM and white-label product capabilities.

Final Thoughts

We hope you’ve gained some valuable insights from our list of the top tools and resources from the past 30 episodes of The Opportunity Podcast. This list only scratches the surface of the opportunities that digital acquisitions offer those who are looking for the next best resource to help them achieve their business and personal goals.

If you are ready to make a profitable exit from your online business based on optimizing your current project using some of the resources we’ve covered in this post, be sure to schedule a call with one of our business analysts. They can help you decide when the best time to exit your business would be and which of these tools will better prepare your asset to be more attractive to potential buyers.

For those looking to acquire a profitable business already generating steady cash flow, be sure to schedule a buyer’s criteria call with one of our advisors to match you with an amazing opportunity currently live on our marketplace.

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