How an SEO Master Scales New Acquisitions - Opportunity Podcast

The Opportunity Ep.23: How an SEO Master Scales New Acquisitions

Branden Schmidt February 17, 2021

In this episode of The Opportunity Podcast, we will be speaking with Matt Diggity, the owner of Diggity marketing, Lead Spring, Search Initiative, Authority Builders, the Affiliate Lab, and host of the Chaing Mai SEO conference in Thailand. This is a value-packed episode where Matt shares his roadmap for buying, scaling, and selling sites successfully.

Like many in online business, Matt got his inspiration to leave his grueling long hours career from the 4 Hour Workweek. The world of SEO sparked his interest and Matt devoted himself to learning everything he could about SEO and affiliate websites. He’s now a leader in SEO who has taught countless people how to create their own income online. In this episode, Matt breaks down many of the core tactics he teaches his students to stay on top of ever-changing SEO techniques.

He explores what is no longer working in the eyes of Google and little-known tactics that work wonders for creating the kind of links Google really wants to see. He also shares the nitty-gritty of his own internal deal flow and how he approaches buying, building, holding, and selling within his portfolio.

Sit back, grab a coffee, and get ready to take a deep dive on SEO for newly acquired businesses.

Listen to This Episode

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in this episode:

  • What the “Influencer Pitch” is and why it will change your backlink game
  • How Matt got burned in an acquisition and what he learned from the experience
  • Matt’s personal optimization roadmap
  • What makes a good link vs. a bad link
  • The best time to sell a content site
  • Why time is the ultimate commodity, and how to guard it


We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.

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