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Spending $400K on Social Media Ads to Build an Empire - Opportunity podcast ep.30

The Opportunity Ep.30: Spending $400K on Social Media Ads to Build an Empire

Sarah Nuttycombe April 7, 2021

On this episode of the The Opportunity Podcast, we will be speaking with Renae Christine who owns and runs a few online businesses in the baby care and diet niches. Renae acquired a KDP business from our marketplace that she’s been able to scale through her love of community building and successful ad spend. She’s a passionate entrepreneur with several successful businesses and a large YouTube channel behind her. If you’ve ever imagined building a life charged by all your own businesses, personal projects, and a ton of enthusiasm – you won’t want to miss out on Renae’s story.

Renae breaks down many challenges that entrepreneurs face, everything from being able to manage a business truly hands-off, building giveaways that convert, to picking the right platform to build a community on. Renae has used the power of community to grow her businesses and was able to do so through her love of ads. While most fear spending on ads, Renae’s ad spend has been $400,000, and she’s still been able to realize great ROI. She explains how she’s tested her way to success and what others can learn from her experiences. Renae’s passion for her businesses shines through and offers plenty of hope for others learning how to build a life they love in the online business space.

Sit back, grab a coffee, and get ready to learn how to leverage community and ad spend to build your online empire.

Listen to This Episode

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in this episode:

  • How to use giveaways in Facebook groups to scale a brand
  • Why a $10K investment into an app can lead to a seven-figure business
  • How to systemize workflow for minimal oversight of employees
  • The building blocks of a successful advertising campaign


We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.


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