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How to Turn Your Windfall into Lifelong Cashflow and Strategic Investments - Empire Flippers Opportunity podcast

The Opportunity Ep.12: How to Turn Your Windfall into Lifelong Cashflow and Strategic Investments

Sarah Nuttycombe December 2, 2020

In this episode of The Opportunity Podcast, we will be speaking with Lucas Carlson, the buyer of an Amazon Associates business and CEO of Lucas successfully raised $9.8M for his start-up which went on to be exited to a Fortune 150 company. He used his windfall to invest long-term in online assets.

Despite his successful exit, Lucas had a problem: “There’s very little literature on what to do with your money once you have a windfall”. Wanting to maximize his money, he turned towards buying online businesses. Lucas’s path is unconventional but his wisdom on investing is tried and true. He explains why he rallies against “safe” investments like index funds for a more active, creative, and fun source of wealth generation. He breaks down his long term investment strategy with online businesses and how the cash flow he reaps from his online assets outpaces the money he had from his initial windfall. Lucas explores how anyone can change their finances through online assets and why now is the perfect time to start investing online.

Sit back, grab a coffee, and get ready to learn everything you need to know on rethinking your long-term investment strategy with online business assets.

Listen to This Episode

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in this episode:

  • How Lucas got thousands of people to sign up for his product, without it being invented yet
  • What it took to get $9.8M in venture capital for Lucas’ initial start-up idea
  • Why a long-term investment strategy can be more lucrative than flipping websites
  • The difference between active vs. passive investments
  • How to implement a waterfall strategy in your investment portfolio


* A quick update: one of our chosen listings is no longer on the marketplace but don’t get too disappointed! We have another great listing mention that ticks some of the same boxes. Listing #49880, a display advertising and Amazon Associates business created in October 2018 in the home niche making $5,573 on average per month in net profit.

We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.

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