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Equipment, Outdoors, Home

For Sale

Equipment, Outdoors, Home

Amazon FBAeCommerce
Listing Price $1,756,052
Monthly Multiple 40x
Pricing Periods 12 Months
SKUs 4
Brand Registry Yes
Avg. Monthly Profit $43,901
Avg. Monthly Revenue $182,431
Profit Margin 24%

Business Started

30th of September, 2017
(5 years 5 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Secondary domains
  • Amazon Seller Central account with 4 SKUs
  • Trademarks
  • Employee contracts
  • Supplier contracts and relationships
  • Shopify and Walmart accounts
  • Facebook account
  • Email list (3,000 subscribers)
  • Patents (USA and Canada)
  • YouTube account
  • Distribution contracts
  • DropShipping management infrastructure
  • *Inventory isn't usually included in the list price. Further details can be provided upon request
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details

This listing is for an Amazon FBA and eCommerce business created in September 2017 in the equipment, outdoors, and home niches. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 4 SKUs for equipment used to deal with snow. The best-selling SKU has thousands of positive reviews and, according to the Seller, has been #1 on Amazon in the snow category for a number of years. The business has experienced 29% year-over-year growth in topline revenue.

The business earns from Amazon FBA (65%) and eCommerce & wholesale via Shopify and Walmart (35%).

Over 95% of orders are FBA. The remaining 5% are fulfilled manually from the factory (Canadian orders) and a 3PL in Vermont. Orders received on Shopify are usually fulfilled using MCF; orders placed on are fulfilled via FBWalmart; wholesale orders are fulfilled by a staff member in Quebec City; dropship orders from associated retail stores are fulfilled from the 3PL in Vermont through a fully automated ecommerce distribution network that is included in the sale. The business also has distribution contracts with a number of big US retail brands.

A team of 2 employees works for the business. They aren't aware of the sale but will be continuing with a new owner.

The trademarks are registered in the US, the EU, Canada, and Switzerland.

Included in the sale is a Facebook account with 2.4K followers, a YouTube account with 1.1K subscribers and 200,000 views, and an email list with ~3K subscribers.

*The Seller is currently the manufacturer and is transitioning to a sourcing mode. They are willing to stay on board and manufacture for the transition. The Seller mentioned they would continue to manufacture the products until January 31st, 2024, at a fixed price (the same price as the 2023 pricing paid for outsourcing these products in China.)

**Due to the nature of the product there is a high degree of seasonality associated with the business.

***There is a higher than average "FBA Inventory and inbound services fee" expense in April 2022. The seller attributed this to a one-time inventory return fee of about $14,000. The seller mentioned this was a mistake thinking that Amazon was running a free return promotion.

****The business transitioned from Stripe to Shopify in November 2022

*****The business also sells on Amazon FR, DR, & SW. This accounts for less than 1% of the total revenue earned and has been excluded from the valuation of this business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Source products directly from China
  • Selling in Japan
  • Increasing sales of the European products
  • Selling in retail stores
  • Increasing sales other ecommerce platforms, including Walmart
  • Adding new products
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service (ToS)
  • Terms of service changes could lead to closed accounts.
Work & Skills Required
  • Business development
  • Manage the Amazon account (with a VA based in Ukraine)
  • Manufacturing supervision
  • Sourcing & transportation
Seller Support Includes

The Seller is willing to offer 30 days of email and phone support, with additional weekly Zoom meetings for as long as the Buyer needs to ensure a smooth transition of the sale. This is considerably more support than is usually offered by Sellers.

Reason for Sale

The Seller would like the capital for other projects.

Other Information

Work Required Per Week: 25 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Shopify

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