Niche: Beauty, Home

Listing Details

This UK-based Amazon FBA wholesale business operates in the beauty products niche, offering a catalogue of approximately 400–700 active SKUs. The business primarily serves the UK market (95% of revenue), with smaller contributions from EU market and Saudi Arabia. Key strengths include a diversified and replenishable product range, established supplier relationships across the UK and Europe, and proprietary in-house systems that support sourcing, pricing, and operational efficiency.

Revenue is primarily generated through Amazon FBA, supported by FBM (8%) and a small secondary channel via eBay, not included in the P&L. The business works with approximately a dozen suppliers, mainly based in the UK and Europe, including a strong strategic relationship with a key supplier. Inventory is managed through a hybrid model,with approximately 65% stored in Amazon FBA, 20% in a UK-based warehouse, and 15% on order. A structured warehouse process handles receiving, quality control, labeling, and dispatch. The operation is supported by a team consisting of two UK-based warehouse staff and three to four remote team members handling sourcing and administrative tasks, all of whom are expected to continue with a new owner.

The business also includes a registered private label brand under Amazon Brand Registry 2.0. While private label activity has been largely phased out and only a small number of SKUs remain, the existing trademark and brand registry status provide an opportunity for a buyer to relaunch or expand private label offerings in the future.

The 2 current owners each spend approximately 30–35 hours per week on the business (salaries included in the P&L), focusing on sourcing, purchasing, finance, and systems management. Growth opportunities include expanding existing supplier relationships, onboarding new wholesale suppliers, increasing SKU depth, and scaling into additional marketplaces such as the EU and other platforms like OnBuy or Temu. With a proven wholesale model, established infrastructure, and diversified SKU base, this business presents an attractive opportunity for buyers seeking a scalable Amazon operation with stable supply chains and clear avenues for expansion.

Disclaimers:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can be finalized. It is highly recommended to begin the VAT registration process as soon as possible.