Beauty, Personal Care
Beauty, Personal Care
First Made Money
3rd of March, 2020
(6 years 1 month old)
Assets Included in the Sale
- Primary Domain
- 301 Redirects
- Amazon Associates Accounts
- Raptive Ad Network
- Facebook Content Monetization
- Email List
Listing Details
Established in 2020, this website and social media brand operate in the Beauty niche, with a focus on the maintenance, protection, and enhancement of dyed or chemically treated hair. The business is monetized through Raptive, Amazon Associates, and the Facebook Monetization program, supported by a strong social media presence of over 80,000 followers, which has driven solid traffic and revenue growth in recent months.
The Seller dedicates approximately 10 hours per week to the business, primarily focusing on content creation and publishing, with much of the content generated or enhanced using AI tools. While the site previously benefited from significant organic search traffic, SEO performance declined in mid-2025 following a Google algorithm update, making the recovery of organic rankings a key growth opportunity. This represents an attractive opportunity for buyers seeking a social media-driven, evergreen beauty brand with meaningful upside through SEO improvements, brand partnerships, and expanded affiliate monetization.
*Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Monetising the 4,000+ subscriber email list with campaigns, seasonal content, and product recommendations
- Expanding affiliate revenue with targeted recommendations and higher-commission beauty affiliate programs
- Scaling Pinterest and Facebook posting consistency, including launching adjacent niche pages to drive traffic
- Launching Instagram and YouTube tutorials, transformations, and routines to diversify traffic sources
- Pursuing sponsored posts and brand partnerships from inbound collaboration enquiries
Risks
- Social media algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
Work & Skills Required
- Scheduling and publishing daily social media content on Facebook and Pinterest
- Updating existing articles weekly and creating one new article monthly
- Monitoring social channels and refreshing content as needed
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
Recommended Businesses
Similar Listing Criteria
Amazon KDP
Amazon KDP
Agency
Amazon KDP
Amazon KDP
Agency
Empire Flippers Certified
All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.