Supplements, Health & Fitness, Beauty

#88296
For Sale
Verified

Supplements, Health & Fitness, Beauty

eCommerceSubscriptionAmazon FBA
Listing Price $4,963,708
Monthly Multiple 46x
Pricing Period 12 Months
SKUs 4
Brand Registry Yes
Avg. Monthly Profit $107,907
Avg. Monthly Revenue $284,380
Profit Margin 38%

Business Started

9th of March, 2021
(4 years 9 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Secondary Domains
  • Amazon Seller Central account (with 4 SKUs)
  • Supplier Contracts
  • Supplier Relationships
  • Shopify Accounts
  • Social media accounts/pages (Facebook, Instagram, TikTok, YouTube)
  • Trademarks
  • Copyrights
  • Email List (60,000 Subscribers)
  • Advertising accounts
Listing Details

This health and wellness supplement brand specializes in anti-aging and longevity products and is a trusted name in the niche. The focused product line, alongside fully outsourced fulfilment via a 3PL, allows for easy inventory management. This business has impressive monthly revenue, averaging just under $300,000 per month, thanks to a focus on subscriptions rather than one-time purchases. There is one Amazon store and two Shopify sites included in the sale. 20% of sales come via Amazon and 80% via Shopify, of which around 50% are subscriptions.

This business has impressive metrics - with an AOV of $65 and the average subscriber staying active for 302 days, leading to a high LTV of $400-$500 depending on the sales channel. There are many future growth opportunities to explore with this already successful business, such as scaling paid advertising efforts, expanding wholesale distribution, extending the product line, and leveraging media and influencer partnerships.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*The legal entity section of the Seller Central account is currently locked to the US, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

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Seller Questions & Answers
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Seller Interview
Opportunities
  • Increasing social media marketing
  • Investing more heavily in ads
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • Social media algorithmic changes could cause traffic to fluctuate
Work & Skills Required
  • Managing PPC campaigns
  • Managing inventory
Seller Support Includes

The seller is happy to provide a custom support package to ensure the business succeeds under new ownership.

Reason for Sale

The seller would like to focus on another business they are working on.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .life

Platform: Shopify, Amazon

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