Niche: Travel, Information, Lifestyle

Listing Details

Launched in 2019, this Info Product business operates in the Mexico relocation niche, helping Americans and Canadians plan and complete a move to Mexico. The business sells a comprehensive online relocation guide for a one-time fee, including a proprietary directory of vetted local contacts across more than 25 Mexican states, supported by a monetized YouTube channel. Key strengths include more than 5,000 guides sold since 2021, an audience of approximately 100k YouTube subscribers, an email list of around 65k contacts, and registered trademarks in the US and Mexico.

Approximately ~93% of revenue is generated through sales of the online guide with the remaining ~7% coming from Google AdSense display ads on the YouTube channel. The YouTube channel is the main source of new customers, with ~50% of views from Browse Features, ~17% from Suggested Videos, and ~16% from YouTube Search. Viewers are directed to free lead magnets that feed automated email sequences, where most guide sales are made. Website traffic comes mainly from Organic Search (~68%), followed by Direct (~13%) and Email (~8%). Around 24,000 email contacts are active, and broadcast emails are sent roughly every 7–10 days. The business also has a Facebook page with approximately 27,000 followers and a 5.0-star rating from more than 250 reviews, plus a private community of around 2,800 customers. Facebook and Google Ads are run occasionally, alongside periodic promotions such as an annual Black Friday sale.

A rotating group of 3–4 freelance videographers in Mexico handles research, scripting, filming, and editing for new YouTube videos, including city tours and expat interviews, while the seller records the voiceovers and oversees thumbnails, descriptions, and supporting blog content. Approximately 80% of content production is outsourced. The seller spends 8–12 hours per week on the business, rising to around 20 hours in the weeks leading up to major promotions, with tasks including overseeing video production, updating the guide, writing email campaigns, and maintaining the network of vetted contacts.

Growth opportunities include launching multi-day, all-inclusive group relocation tours, repurposing long-form videos for Instagram, TikTok, and YouTube Shorts, scaling paid advertising, developing referral and affiliate partnerships with relocation service providers, and expanding into additional international markets. With an established audience across YouTube, email, and Facebook, a largely outsourced content workflow, and several untapped revenue streams, the business offers an established platform for a buyer seeking an education business in the international relocation market.

Disclaimer:

The seller records the voiceovers for the YouTube videos and is the familiar voice of the brand. The seller is open to a separate licensing agreement allowing a new owner to continue using her voice or an AI-generated likeness, so the brand can keep a consistent presence with its audience if desired. The terms, duration, and permitted uses of any such agreement would be negotiated separately and are not included in the listing price.