Niche: Information, Lifestyle, Finance

Listing Details

Launched in 2020, this Affiliate, Info Product and YouTube business publishes English-language content for internationals moving to or living in Germany, covering topics such as insurance, banking, taxes, housing, employment and bureaucracy. The brand holds an EU trademark and has built owned audience channels including a YouTube channel with approximately 88k subscribers, an email list of around 17k subscribers and more than 42k Instagram followers. Key strengths include a large evergreen content library, validated digital products, and owner involvement of around 10 hours per week.

Approximately ~59% of revenue comes from affiliate commissions, 37% from the business’s own info products, including a live cohort program, and the remaining 4% from YouTube AdSense. Website traffic is led by Organic Search at ~65%, followed by Direct at ~14% and Organic Video at ~9%. The YouTube channel includes 256 long-form videos with approximately 9.5 million lifetime views, driven mainly by Browse Features (~35%), YouTube Search (~28%) and Suggested Videos (~15%). The email list has an average open rate of around 50%. Content has historically been researched, written and presented by the 2 founders, with freelance editors supporting video production.

The founders currently spend approximately 10 hours per week combined on the business. Growth opportunities include turning the cohort program into evergreen or partially automated products, monetizing the email list through structured promotions and automated funnels, reinvesting in outsourced YouTube production, refreshing the existing evergreen content, developing direct partnerships with service providers targeting this audience, and testing Meta advertising. The sellers will provide a structured handover covering the technical setup, affiliate relationships, content workflow and SOPs, along with 30 days of email and call support. With an established brand, owned audience channels and several untapped monetization avenues, the business offers a platform for a buyer seeking an education and content business in the Germany relocation niche.

Disclaimers:

The sellers have stopped publishing new YouTube videos and will not resume uploads or other active marketing during the sale process, although the business will otherwise continue operating without significant changes. Once a sale is agreed, the sellers will publish one final YouTube video and send one email to the audience announcing the handover and introducing the new owner.