Niche: Lifestyle, Parenting

Listing Details

This listing is for a digital media brand and website established in April 2025, operating in the Lifestyle and Parenting niches. The business serves a highly defined audience of women over 60 in the United States, producing highly shareable content centered on family relationships, grandparenting, lifestyle, and making the most of later stages of life. Its extensive content library covers relationship advice, activities with younger family members, recipes, gift ideas, retirement, and other practical lifestyle topics. The brand reaches its audience across multiple channels, including a newsletter with more than 30,000 active subscribers, a WordPress site that generated approximately one million pageviews in a recent month, and established Facebook and Pinterest profiles. The newsletter benefits from strong engagement, with an average open rate of approximately 45% and a click-to-open rate of around 9%. Website traffic has also grown significantly over the past several months, increasing from a few hundred thousand monthly pageviews earlier in the year to approximately one million most recently, supported by social media advertising and ongoing content optimization.

The Seller dedicates approximately 10 to 14 hours per week to the business, primarily creating articles, producing and scheduling social media content, curating daily email newsletters, and conducting content research. Many of these functions could be substantially outsourced or streamlined further through AI-assisted workflows, freelance writers, and virtual assistants. The business is primarily monetized through Mediavine Journey, which accounts for approximately 55% of revenue, with the remainder generated through Beehiiv Ads and Boosts, Facebook monetization, affiliate partnerships, and direct sponsorships. This represents an attractive opportunity for Buyers seeking a multi-channel digital media brand serving a highly defined and engaged audience, with meaningful growth potential through paid digital products, premium memberships, and additional email monetization.

Disclaimer:

Mediavine requires a minimum of $5K revenue per year in order to be accepted into their program. Buyers are responsible for ensuring the site's revenue meets the threshold before purchasing the listing. If the Buyer chooses to proceed despite lower revenue levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network.