Niche: Outdoors, Home, Hobbies

Listing Details

This listing is for an Affiliate and Display Advertising business first monetized in 2016, operating in the Gardening niche. The business operates as a content and affiliate media platform serving the home improvement, gardening, and outdoor living markets, with a strong focus on hands-on product testing, reviews, comparisons, and practical buying guides. Its content covers equipment and tools for lawn care, landscaping, property maintenance, outdoor projects, and related household applications, helping consumers make informed purchasing decisions while monetizing traffic through retailer referrals. Approximately half of revenue is generated through display advertising, with the remainder coming from Amazon Associates and other affiliate programs. The business has demonstrated strong recent performance, with significant year-over-year growth in traffic, revenue, and profits. The site also benefits from an authoritative domain and a strong, natural backlink profile that includes links from prominent, high-authority publications and domains, as well as established social media profiles with approximately 50,000 followers.

The Seller currently dedicates approximately five hours per week to the business, primarily overseeing higher-level content and social media activities. A highly experienced content manager, who has worked with the business previously and has an established relationship with the Seller spanning several years, now handles most of the day-to-day content and social media publishing responsibilities. She is already very familiar with the business and its processes, which has helped reduce the Seller’s involvement from approximately eight hours per week to around five. The associated content manager expense has been conservatively applied retroactively across the most recent 12 months of the P&L. In addition to the content manager, the business utilizes a virtual assistant and a freelance product tester and reviewer, both of whom are willing to continue working with a new Buyer.