Niche: Cryptocurrency

Listing Details

Founded in 2018, this is a high-authority, crypto-native news platform and news wire service ranked among the top 10 globally in its category. The business delivers large-scale reach through a combination of its owned media platform and an extensive syndication network, making it a powerful distribution asset within the digital finance ecosystem.

The owned platform generates an average of 4.5 million monthly on-site views (approximately 55 million annually), while an additional ~25 million monthly views are delivered through 300+ syndication partners, including major platforms such as Binance News, CoinMarketCap, Google News, and Flipboard. In total, the brand reaches ~29.5 million views per month across owned and distributed channels.

The audience is highly international, with top markets including the United States (24%), Brazil (13%), Germany (10%), France (8%), and South Korea (7%). Social media further amplifies reach, with over 500,000 combined followers and strong performance across Facebook, Instagram, and X, alongside a 54,000-subscriber newsletter averaging a 30% open rate.

Revenue is generated primarily through direct advertorial sales (90%+), with no reliance on programmatic advertising, providing strong pricing control and advertiser relationships. In parallel, the business operates a rapidly growing news wire service with a separate client base, which is projected to surpass the main media platform in revenue.

From an SEO standpoint, the platform is exceptionally strong, holding a Domain Authority of 75+, supported by consistent editorial output and high-quality backlinks. Operations are handled by a 45-person fully remote team across EU time zones, enabling scalable content production and client servicing without founder dependency.

With its combination of owned traffic, massive syndicated reach, direct advertiser relationships, and an expanding news wire offering, this business represents a rare, scalable media asset positioned at the intersection of crypto, finance, and global digital publishing.

Please note: this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.