Kitchenware
Kitchenware
First Made Money
1st of September, 2020
(5 years 7 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Amazon Seller Central account (with 34 SKUs)
- GS1 Account
- Employee Contracts
- Supplier Contracts
- Supplier Relationships
- Social media accounts/pages (Facebook, Instagram)
- Trademarks
- Email list (6,000 subscribers)
Listing Details
This is an established Amazon FBA business founded in September 2020, operating in the cooking utensils category with a strong, recognizable brand presence. The product portfolio includes 26 SKUs in the US and 8 SKUs across the UK and EU, with hero products boasting over 6,000 reviews and an average rating of 4.7 stars—demonstrating exceptional customer satisfaction and a strong competitive moat.
Revenue is well diversified geographically, with approximately 82% generated from Amazon US, 9% from Amazon Canada, and 9% from Amazon EU, primarily across the UK, Germany, and France. Inventory is efficiently managed and stored across Amazon FBA, Amazon Warehousing & Distribution (AWD), and supplier locations, providing flexibility and scalability. The supply chain is supported by two reliable manufacturers based in China.
The brand operates as part of a wider multi-brand business, with shared employees supporting operations, further reducing owner dependency. Financial performance is strong, with high net margins of 27.6% over the last 12 months and a low TACoS of 9%, reflecting efficient advertising and healthy profitability.
Overall, this is a well-run, scalable Amazon brand with strong reviews, international presence, and proven margins—well-positioned for continued growth under new ownership.
* The EU/UK Seller Central account contains other brands and is not included in the sale. The North America Seller Central account is included in the sale.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
*The legal entity section of the Seller Central account is currently locked to the US, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Earnings
Site Traffic
We have no data for this site
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Opportunities
- Launching additional SKUs within the existing premium product range, including complementary tools, accessories, and organizers that align with the brand’s positioning and leverage existing demand and reviews.
- Completing and scaling several in-development product launches and variations already planned, providing near-term growth opportunities with reduced product risk.
- Expanding beyond Amazon by building a dedicated DTC website and pursuing retail and wholesale partnerships to diversify revenue streams and strengthen brand equity.
- Accelerating growth in existing EU marketplaces while expanding into additional international Amazon regions to capture new customer segments using the established brand and supply chain.
- Introducing bundles, gift sets, and premium value-added lines to increase average order value, improve margins, and capture gifting and seasonal demand.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Forecasting sales trends, managing inventory levels, and planning replenishments to avoid stockouts or overstock while supporting growth.
- Planning and coordinating promotions, discounts, and seasonal deals to maximize visibility, conversion rates, and revenue spikes.
- Monitoring and refining advertising campaigns by adjusting bids, keywords, and budgets to improve efficiency, reduce wasted spend, and scale profitable SKUs.
Seller Support Includes
The Seller is willing to offer 30 days of email and phone support - open to negotiation beyond this timeframe- to ensure a smooth transition for the Buyer.
Reason for Sale
The Sellers wish to focus on other business opportunities.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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