Niche: Apparel & Accessories

Listing Details

Launched in May 2018, this Amazon FBA business operates in the dance products niche, offering a focused catalogue of 15 core SKUs developed from testing over 30 products. The business serves the US market and has built a strong reputation over 8 years, supported by consistent product performance and positive customer feedback. Key strengths include healthy net profit margins and year-over-year revenue growth.

Revenue is generated entirely through Amazon FBA. The business operates with a single supplier based in China. Products are manufactured in Shanghai, processed through a Hangzhou warehouse rented by the seller for inspection and labeling, and then shipped to Amazon fulfillment centers. Inventory is split between Amazon warehouses (approximately 75%) and the China-based facility (25%) for short-term processing. The business is currently operated by the owner in approximately 16 hours per week, focusing on PPC management, inventory planning, and supplier coordination. Three warehouse staff handle product preparation but are not expected to transfer with the business; however, all processes are well-documented and can be easily replicated or outsourced.

Disclaimers:

The business operates under a registered trademark and is enrolled in Amazon Brand Registry; however, the trademark is not included in the sale and remains owned by the supplier. The supplier has agreed to provide a long-term, non-revocable Letter of Authorization (LOA), granting the buyer exclusive rights to operate the brand within the Amazon US marketplace, along with product exclusivity and supply protection. This arrangement ensures continuity of operations, though the buyer will not own the underlying intellectual property.

The Amazon Canada storefront is currently inactive as the owner paused replenishment in February 2026 due to additional labeling and logistical requirements associated with that marketplace. This decision was made to maintain a lean operational workload rather than due to any decline in demand or performance. Canada sales can be seen in the P&L, but are excluded from the list price of the business.

Inventory is not normally included in the list price; further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to China, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.