Hobbies, Gaming

#91643
For Sale
Verified

Hobbies, Gaming

Amazon FBAeCommerce
Listing Price $4,093,247
Monthly Multiple 42x
Pricing Period 12 Months
SKUs 49
Brand Registry Yes
Avg. Monthly Profit $97,458
Avg. Monthly Revenue $337,511
Profit Margin 29%

First Made Money

1st of January, 2022
(4 years 3 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Amazon Seller Central account (with 49 SKUs)
  • Trademarks
  • Employee Contracts
  • Supplier Relationships
  • Social Media Accounts (Facebook, Instagram, TikTok)
  • Email List (364 subscribers)
  • eCommerce Stores
Listing Details

This business is an Amazon FBA and eCommerce operation launched in 2022, specializing in the Hobbies and Gaming niches. It focuses on offering high-quality accessories for trading card game (TCG) collectibles, with a particular emphasis on protective cases and display solutions. The trademarked and Amazon Brand Registered account features a focused portfolio of 17 top-rated products, with customers consistently praising the quality and value compared to competitors. Over the past year, the business has experienced explosive growth, driven largely by the surge in TCG collecting in the United States, as well as positive customer feedback. Along with strong growth, the business benefits from healthy profit margins, historically above 20%.

Primarily serving the North American market, the business generates most of its sales through Amazon, with a small percentage (3%) coming from Shopify and eBay. The owner spends approximately 7 hours per week managing inventory, supplier relationships, responding to occasional customer inquiries, and coordinating with contractors. The business collaborates with freelancers for product imaging and packaging design, as well as a Price Adjustment Team and a PPC agency. It works with 8 suppliers based in China, who ship products directly to Amazon warehouses. This business offers buyers an excellent opportunity to capitalize on the growing TCG collectibles market—an alternative asset class—with substantial upside through new product lines, expansion into retail and wholesale channels, and scaling Shopify sales.

Disclaimers:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

This business includes an eBay account as part of its assets, which accounts for a minor portion of sales (<2%). eBay forbids account transfers as part of its Terms of Service. While we can attempt to transfer the account, as the buyer, you assume all the risk during the account transfer and may not renegotiate, reverse, or otherwise amend deal terms as a result of an eBay account closure or other penalty from eBay. To transfer an eBay account, a buyer will also need to set up a bank account in the same country as that of the eBay account and will need to continue to be paid in the currency of said country for the foreseeable future.

The legal entity section of the Seller Central account is currently locked to Canada, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

The business received a trademark infringement notice on 4 SKUs due to the inclusion of trademarked logos associated with a popular TCG, which resulted in the removal of these 4 SKUs. The revenue and expenses associated with the removed SKUs have been retroactively excluded from the P&L. Additionally, the Seller received warnings for including trademarked TCG names in the product titles, which were promptly addressed by removing the trademarked names from the titles. More details can be obtained by contacting the Seller.

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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
Opportunities
  • Launching new product sizes, styles, and variations to meet customer demand
  • Activating paid acquisition via Meta, TikTok, and Google Ads to scale Shopify sales
  • Establishing retail and wholesale channels by proactively reaching out to US TCG stores and card shows.
  • Growing international sales by entering additional countries beyond the US and Canada.
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
  • Managing inventory levels and supplier relationships
  • Responding to customer inquiries and support requests
  • Communicating with contractors.
Seller Support Includes

The Seller is willing to offer at least 30 days and up to 90 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 7 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon, Shopify, Other

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