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Niche: Health & Wellness

Monetization: Affiliate, Amazon Associates

Affiliate
  • Monthly Revenue: $17,586
  • Monthly Net Profit: $17,367
  • List Price: $590,472
  • Multiple: 34x

Summary:

This listing is for an affiliate and Amazon Associates business created in November 2016 in the health & wellness niche. The WordPress site features reviews and guides for supplements relating to a popular diet. This quickly growing site earns from 20 affiliates, with Amazon Associates accounting for about 15% of the revenue. This business has an email list of 4.5K subscribers, a good traffic spread across pages, and requires minimal work from the Seller.

The main source of traffic is organic from Google. Some conversion optimization has been done, but no A/B testing, which leaves room for the Buyer to expand. The main affiliate account brings in around 65% of the income. On top of the 20 active affiliates, this business has one affiliate deal where they rent out their FB pixel. The business also has a number of inactive affiliates. Developing the use of the FB pixel and building on the established affiliates are opportunities for the Buyer to explore.

Around 50% of the content is outsourced and around 50% is written by the Seller. The Seller has also created a Facebook group for the business that has 1.3K members. The email list has 4500+ subscribers and is monetized with an automated follow-up series. The Seller also sends out emails whenever they have new content that might be interesting for their readers. The list is very responsive.

*The high season for this niche is generally at the beginning of the year.

*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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Start Date

1st of November, 2016

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Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Facebook account
  • Email list
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Work/Skills Required/Day to Day

The Seller currently spends around 1 hour per week:

  • Uploading new content
  • Creating an email to announce the content to the email list
  • Link building from time to time
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Graph Summary:

Ave pageviews/month

285,288

Net Profit/month

$17,367

Gross Revenue/month

$17,586

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • October: $13,400
  • September: $12,886
  • August $17,195
traffic

Proof of Traffic

  • October: 218,895 views
  • September: 188,201 views
  • August: 308,566 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Taking advantage of the 1500 member Facebook group that is 100% organic. The Seller didn’t try to grow the group, it happened naturally.
  • Continue to do conversion optimization. The Seller has done some, but no A/B testing.
  • Focus on SEO since not all keywords are ranked #1 on Google yet.
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Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller would like to focus on their other projects.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $17,586

Average Monthly Expenses: $219

Average Monthly Net Profit: $17,367

* We are using the last 8 months to determine the averages.

Work Required Per Week:
1 Hour
Domain Type: .com Private Blog Network (PBN): No Platform: WordPress Buyer Personas: Portfolio Paul, Flipper Fred, Strategic Sally

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