Niche: Supplements, Beauty

Listing Details

This listing is for a DTC Shopify brand first launched in 2021, operating in the Supplements and Personal Care niches. The business operates under a trademarked brand offering supplements and topical products designed to address age-related hair concerns, including premature graying, thinning, and reduced hair density. Its catalog combines ingestible formulations with shampoos, conditioners, serums, and treatment bundles, using science-oriented positioning and recurring-use products to encourage ongoing customer purchasing. The business benefits significantly from recurring subscription revenue, with more than 800 active subscribers generating an implied monthly recurring revenue (MRR) of around $25,000 as of the time of writing. Subscription orders account for slightly more than two-thirds of checkouts, while the business maintains healthy profit margins of approximately 18%.

The Sellers dedicate a combined 15 to 20 hours per week to the business, primarily overseeing marketing, inventory management, and financial performance. Fulfillment and customer service are fully outsourced, with a Chicago-based third-party logistics provider handling inventory storage and order fulfillment. Approximately 70% of sales are generated from products sourced from three suppliers in the United States, while the remaining sales are primarily tied to one major product supplied by a single manufacturer in China. Subscription billing and cancellation flows are managed through the Loop integration on Shopify. Paid social media acquisition has historically been an important driver of sales, although the Sellers have reduced paid acquisition in recent months and are increasingly relying on the existing subscription base and organic customer acquisition. This represents an attractive opportunity for Buyers seeking a recurring-revenue brand with meaningful growth potential through complementary product launches, targeted paid acquisition and UGC, and expansion into additional sales channels such as Amazon and wholesale.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

Empire Flippers notes that the business has received a meaningful number of negative reviews on its TrustPilot profile over the past year. As part of the vetting process, Empire Flippers conducted a limited review of the business’s subscription cancellation flow and did not identify evidence of abusive cancellation practices or order fraud; the cancellation process appeared consistent with standard Loop subscription functionality. This review was preliminary in nature and should not be relied upon as a substitute for a Buyer’s own due diligence. Buyers are encouraged to independently investigate any concerns and contact the Seller directly for additional information.