Niche: Personal Care

Listing Details

Launched in 2024, this eCommerce and Amazon FBA business operates in the men’s personal care niche, selling a range of male care products through TikTok Shop, Amazon, and its own Shopify store. The catalog includes 60 SKUs across 15 parent ASINs. Key strengths include a diversified multichannel sales mix, a network of more than 1,000 TikTok Shop affiliates, Amazon Brand Registry 2.0, and an email list of tens of thousands of subscribers.

Approximately 49% of revenue is generated through TikTok Shop, 36% through Amazon FBA, and the remaining 15% through the Shopify store. Amazon sales are made in the US marketplace only, while the Shopify store also serves customers in Canada and several European countries. Customer acquisition is driven primarily by daily organic TikTok content and more than 1,000 TikTok Shop affiliate creators, supported by paid advertising on Meta, TikTok, and Amazon PPC. Monthly marketing emails are sent to the business’s email list. The business works with two suppliers in China, one of which offers Net 30 terms, and typically holds around four months of inventory.

Inventory is currently stored at a warehouse and sent into Amazon FBA and Fulfilled by TikTok (FBT), while the small volume of merchant-fulfilled orders is self-fulfilled. The partners plan to phase out the warehouse and send all inventory directly into Amazon FBA and TikTok FBT moving forward. There are no employees, and the business is run by three partners who together work approximately 60 hours per week on affiliate management, TikTok content creation, customer service, email marketing, listing optimization, and fulfillment. Growth opportunities include expanding Amazon sales into Canada, Europe, and South America. With a diversified sales mix, a large TikTok affiliate network, and room to expand into international Amazon marketplaces, the business offers an established platform for a buyer seeking a multichannel brand in the men’s personal care market.

Disclaimers:

The seller estimates the work currently carried out by the partners could be replaced by a virtual assistant for approximately $1,200 per month, and this cost has been factored into the P&L.

TikTok revenue is captured through the Shopify account and is net of TikTok fees and commissions. TikTok revenue was taken from the Shopify account during verification.

The business has been storing inventory at a warehouse in North Carolina but plans to phase this out and use only Amazon FBA and TikTok FBT for storage.