Culinary, Pet Care, Food & Beverages
Culinary, Pet Care, Food & Beverages
First Made Money
1st of January, 2020
(6 years 3 months old)
Assets Included in the Sale
This opportunity represents the acquisition of a diversified portfolio of Amazon-native private-label consumer brands operating across high-frequency consumable categories, including natural and organic foods, pet nutrition, and baking products. Built on a scalable Amazon FBA infrastructure, the portfolio generates over €20M in annual net sales and approximately €2.2M in EBITDA, supported by strong organic rankings, repeat purchase behavior, and disciplined PPC execution. The business is primarily focused on European marketplaces, with Germany accounting for approximately 75% of total revenue.
The portfolio operates exclusively within the Amazon ecosystem, with the majority of revenue generated through FBA and approximately 78% of sales driven organically. There is currently no material presence on off-Amazon channels such as Shopify or wholesale distribution, representing a clear opportunity for a buyer to diversify revenue streams and expand into direct-to-consumer or additional marketplaces. Products are sourced from established third-party manufacturers and benefit from consistent demand across core categories.
Operations are highly systemized and largely self-sustaining, supported by an experienced and autonomous team. The business is staffed by approximately 13 full-time equivalent team members, split between internal employees and freelance contractors, primarily based in Europe. The team handles all day-to-day functions including account management, purchasing, logistics coordination, finance, and operational support, allowing the business to run efficiently without reliance on the owner.
Owner involvement is minimal and focused on high-level oversight, including performance monitoring, inventory planning, and strategic decision-making. The team has not yet been formally informed of the sale, which is standard at this stage, but key members are expected to remain post-transaction, ensuring continuity and a smooth transition for a new owner. With a strong operational foundation, diversified product base, and clear opportunities for channel expansion, this portfolio represents a scalable and resilient eCommerce platform.
Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.
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The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
The Seller would like to explore other opportunities.
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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