Gaming
Gaming
First Made Money
1st of October, 2018
(7 years 8 months old)
Assets Included in the Sale
Launched in 2018, this gaming Display Advertising site focuses on video game guides, walkthroughs, strategy content, game codes, and coverage of popular gaming titles. The site has built significant authority within the gaming niche, supported by a strong domain authority score, a large content library, and a diversified traffic profile where no single page accounts for more than 3% of total traffic. Key strengths include a predominantly Tier-1 audience, stable operations, and strong domain authority.
Revenue is generated primarily through Mediavine display advertising, with additional income from Amazon Associates and YouTube AdSense collectively contributing less than 2% of total revenue. The business has shown strong recent momentum in 2026, with Q1 2026 revenue approximately 50% higher year-over-year and recent months establishing a higher performance baseline. Content production is supported by a distributed team of 5–10 freelance contributors who create game guides, walkthroughs, and related content, while the owner focuses primarily on topic selection, editorial oversight, and performance analysis. Operations require approximately 10 hours per week, making the business relatively passive and highly scalable. The site also includes an email list of more than 5,000 subscribers that remains largely untapped from a monetization perspective.
Growth opportunities include expanding evergreen guide coverage for new and existing games, refreshing older content using Search Console data, improving internal linking and game hub structures, optimizing click-through rates on high-impression pages, and scaling content production through additional writers. Additional upside exists through email marketing, audience retention initiatives, and evaluating alternative premium ad monetization partners. With strong domain authority, diversified traffic distribution, established editorial systems, and demonstrated recovery and growth, this business presents an attractive opportunity within the evergreen gaming content niche.
Disclaimers:
The site is currently monetized through a legacy Mediavine Pro arrangement with an 85% revenue share. Based on the site's current traffic levels, it would not qualify for Mediavine Pro upon transfer to a new owner, meaning the 85% revenue share agreement would not transfer. The seller has been in discussions with Raptive, who provided projected earnings estimates based on recent traffic that exceeded current Mediavine earnings. As part of the transition process, a buyer would have the option to apply to and migrate the site to Raptive, who have agreed to assist further with the transfer, including a pre-approval. Please message the seller for further details, including the projected Raptive earnings.
The website's existing email account has been used for both business and personal purposes and is not included in the sale. A clean business email account will be provided for the transfer of business-related assets and access. Personal emails, files, and non-business account history will be excluded from the transaction.
The seller would like the option to continue working in the gaming niche for non-English sites and would request that is carve out of the non-compete agreement.
Email sales@empireflippers.com to make a unique offer on this listing.
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
The seller is willing to offer 30 days of post-migration support via email and phone/video calls. Support includes WordPress operations, editorial workflow, writer handover, the publishing process, monetization and analytics overviews, plugin/site structure, content planning, general operational questions, and handover documentation/SOPs covering the main recurring tasks required to operate the site.
The Seller would like to explore other opportunities.
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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