This listing is for an eCommerce business created in June 2019 in the apparel and accessories niches. The Shopify store features 87 SKUs for accessories designed for pets and owners. The well-established trademarked brand has a 350K email list and almost 1,000,000 followers on social media.
The seller handles some inventory and stores inventory in their basement. A small office is used where fulfillment packers help with fulfilling orders. The Seller is offering assistance to the Buyer should they decide to use a 3PL and need help with any fulfillment responsibilities where the staff can’t continue on. The business has two suppliers, one based in China and a backup supplier located in Pakistan.
The business generates traffic primarily through direct (60%), followed by social (25%) and organic (10%). The country leading traffic is the US (93%) with remaining traffic from Canada (2%) and the UK (2%). The seller recently added Google analytics to the store, and there is over 2-months of analytics data now.
The business boasts a large social media following, With over 50K followers on Facebook and almost 850K followers on Instagram, social media is an important channel for the business for brand recognition and marketing. Customers are very engaged with the business on social media, sharing photos, and promoting the brand. The content they create is largely the content supporting the brand. There is an email list of 350,000 emails but no email marketing has been used, serving as an immediate growth opportunity for the buyer.
In terms of additional growth opportunities, paid ads on social media are large drivers of traffic for the business, so a Buyer with ad experience could help scale the business beyond where it is now. Additionally, a Buyer with experience in SEO and other traffic building strategies could help diversify the business’ traffic.
To support operations, the business uses freelance ad managers and designers when needed, fulfillment packers, and an intermittent office manager who helps with different projects. In total the Seller spends about 20-25 hours per week on the business. The Seller will work with the Buyer to transition any staff over to continue with the business.
The business was affected by Facebook's recent blanket ban on accounts. This decision was taken without reviewing the business's ads or pages and accounts for a dip in traffic for August 2020. The suspension was appealed and the ban was removed.
*The seller has a smaller business that is in the same general niche. The niche is broad, however, it doesn’t target the same customers. More information can be discussed with potential buyers.
**Learn more about this listing by scrolling down to the FAQ section**
June, 2019 - (1 years 4 months old)
Included in the sale of this business are:
Provided by ahrefs
The Seller currently spends around 25 hours per week:
The Seller is offering ample and flexible support to help transition the business to the buyer. They're offering Skype calls, traditional calls, and potentially in-person meetings to ensure the subsequent running and growth of the business go smoothly for the Buyer.
The Seller would like to move on to other opportunities.
Work Required Per Week: 25 Hours
Private Blog Network (PBN): No
Domain Type: .com
Great for someone looking to diversify their portfolio.
Favorable for supporting an already existing business in a similar niche.
Answered by the Seller
Based on similar listing criteria