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  • #48259 Listing Number
  • $3,452,846 Listing Price
  • $550,844 Monthly Revenue
  • $132,802 Monthly Net Profit
  • 12 Months Pricing Period
  • 26x Multiple
Listing Summary

This listing is for an eCommerce business created in June 2019 in the apparel and accessories niches. The Shopify store features 87 SKUs for accessories designed for pets and owners. The well-established trademarked brand has a 350K email list and almost 1,000,000 followers on social media.

The seller handles some inventory and stores inventory in their basement. A small office is used where fulfillment packers help with fulfilling orders. The Seller is offering assistance to the Buyer should they decide to use a 3PL and need help with any fulfillment responsibilities where the staff can’t continue on. The business has two suppliers, one based in China and a backup supplier located in Pakistan.

The business generates traffic primarily through direct (60%), followed by social (25%) and organic (10%). The country leading traffic is the US (93%) with remaining traffic from Canada (2%) and the UK (2%). The seller recently added Google analytics to the store, and there is over 2-months of analytics data now.

The business boasts a large social media following, With over 50K followers on Facebook and almost 850K followers on Instagram, social media is an important channel for the business for brand recognition and marketing. Customers are very engaged with the business on social media, sharing photos, and promoting the brand. The content they create is largely the content supporting the brand. There is an email list of 350,000 emails but no email marketing has been used, serving as an immediate growth opportunity for the buyer.

In terms of additional growth opportunities, paid ads on social media are large drivers of traffic for the business, so a Buyer with ad experience could help scale the business beyond where it is now. Additionally, a Buyer with experience in SEO and other traffic building strategies could help diversify the business’ traffic.

To support operations, the business uses freelance ad managers and designers when needed, fulfillment packers, and an intermittent office manager who helps with different projects. In total the Seller spends about 20-25 hours per week on the business. The Seller will work with the Buyer to transition any staff over to continue with the business.

The business was affected by Facebook's recent blanket ban on accounts. This decision was taken without reviewing the business's ads or pages and accounts for a dip in traffic for August 2020. The suspension was appealed and the ban was removed.

*The seller has a smaller business that is in the same general niche. The niche is broad, however, it doesn’t target the same customers. More information can be discussed with potential buyers.

**Learn more about this listing by scrolling down to the FAQ section**

Business Created

June, 2019 - (1 years 4 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Trademark
  • Email list (350,000 subscribers)
  • Social Media accounts (Instagram and Facebook)
  • Supplier relationship
  • SOPs
  • Employee Contracts
  • *Inventory is not normally included in the list price, further details can be provided to active verified buyers.

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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Opportunities
  • Monetizing and using the existing email list
  • Utilizing SEO
  • Adding new product designs
Risks
  • E-commerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer
  • An increase in Facebook ad pricing could make the ads unprofitable
Work & Skills Required

The Seller currently spends around 25 hours per week:

  • Overseeing freelancer work
  • Storing inventory and overseeing inventory management
  • Managing customer service
Social Media Channels

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Seller Support Includes

The Seller is offering ample and flexible support to help transition the business to the buyer. They're offering Skype calls, traditional calls, and potentially in-person meetings to ensure the subsequent running and growth of the business go smoothly for the Buyer.

Reason for Sale

The Seller would like to move on to other opportunities.

Other Information

Work Required Per Week: 25 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

Buyer Profiles

Portfolio Paul
Great for someone looking to diversify their portfolio.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Frequently Asked Questions

Answered by the Seller

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