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  • #46740 Listing Number
  • $573,474 Listing Price
  • $17,455 Monthly Revenue
  • $17,378 Monthly Net Profit
  • 12 Months Pricing Period
  • 33x Multiple
Listing Summary

This listing is for an affiliate, Amazon Associates, and advertising business created in May 2016 in the pet care niche. The Wordpress site features reviews and informational guides for pet products. The business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.

The primary source of income is through affiliate offers (59%), followed by advertising (40%), and Amazon Associates (1%).

The site generates traffic from organic (87%) direct (11%) and referral (1%) sources, with the top three countries in terms of traffic including the US (76%) Canada (7%) and UK (6%) marketplaces respectively.

The business has built up a strong backlink profile mainly via guest posting, building approximately 100 links from 60 unique domains. It also benefits from increased affiliate commission rates which will be included in the sale.

The content that exists on the site was outsourced to two writers who will not be continuing with the new owner. New content is posted infrequently. There was a drop in traffic in June 2019 after a Google update, however, the site has recovered and improved since then.

Currently, there is an email list of 2,120 subscribers but this isn't important in terms of revenue. Monetizing this list would represent an opportunity for the Buyer.

*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.
*See FAQ for more details

Business Created

May, 2016 - (4 years 4 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and site contents/files
  • Additional domain used as a 301 redirect
  • Email list - 2,120 subscribers in ConvertKit
  • Social media accounts - Facebook, Twitter
  • SOPs
  • List of sites that have accepted guest posts
  • Affiliate account contacts for increased commission rates
  • *Please note the valuation for this business is based on Amazon Associate's new commission structure rolled out on April 21st 2020
Seller Interview Video A Useful Insight Into the Business


Gross Revenue
Net Profit
Last Month
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Page Views
Unique Users
Last Month
6 Months
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Analytical Data

Provided by ahrefs

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Unlocking this listing grants you the following privileges:
  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Creating content to target new keywords
  • Growing and monetizing the email list
  • Promoting new affiliate offers
  • Optimizing the social media profiles
  • Google algorithmic changes could cause traffic to fluctuate
  • The main affiliate offers being changed, removed, or updated could affect commissions
Work & Skills Required

The Seller currently spends around 4 hours per week:

  • Occasionally adding new content
  • Monitoring analytics
Social Media Channels

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Seller Support Includes

The Seller is willing to provide 60 days of email support and 8 skype calls (1h each).

Reason for Sale

The Seller would like to concentrate on other business ventures.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

Buyer Profiles

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Frequently Asked Questions

Answered by the Seller

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