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Niche: Package: Photography , Photography

Monetization: Info Product, Amazon Associates

Info Product
  • Monthly Revenue: $37,790
  • Monthly Net Profit: $31,234
  • List Price: $1,186,894
  • Multiple: 38x

Summary:

This listing is for a two-site info product package created in October 2015 in the photography niche. The WordPress sites feature digital products and courses relating to photo editing. The main site has an email list has 300K+ subscribers and a combined social media following of almost 100K people. The business has a good age, a solid earnings history, a strong asset list, and requires very little work from the Seller.

The main site is in English, the secondary site is in Portuguese with a Brazilian team in place. The primary sources of traffic are organic from Google and an affiliate program the Seller runs. The affiliate program has been neglected recently and is an opportunity for the Buyer to reignite. All links to the website are natural. The business sometimes gives photographers the product in exchange for a written review with links.

The business has employees who look forward to continuing with the new owner. The Seller counts on the manager to run the business day to day, as well as for finding other photographers to work with. Writers are sometimes outsourced to produce content, though most of the content is written by employees. The Seller admits, though having this high level of workers has allowed the business to offer world-class customer service, expenses have not been kept to a minimum. It’s possible to run the business by just contracting photographers to create products, but the Seller feels like the employees are great assets that would let the Buyer focus on SEO, PPC and scaling up.

The email list for the primary business is over 330K and for the Brazil-based business is over 14K. The business is averaging 50 to 150 new emails per day and sending out emails 1-2 times a month. Some subscribers are signed up for a weekly summary of new products and content. The main site’s social media includes 44K Facebook followers, four Facebook groups with a combined 28K members, 7K Youtube subscribers, 4K Instagram followers, and over 100K monthly viewers on Pinterest. There are also almost 15K push notification subscribers.

*The business earns a small revenue from Amazon Associates.

*There are two older blogs that are included in the sale. There is also a shop on CreativeMarket that has not been updated. These are both opportunities to expand within the niche.

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Start Date

1st of October, 2015

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Assets Included in the Sale

Included in the sale of this business are:

  • Both domains & all site content/files
  • All social media accounts
  • Two niche related blogs with potential for monetization
  • Email list
  • Push notification list
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Work/Skills Required/Day to Day

The Seller currently spends very little time on the business. They count on the manager to run the business.

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Graph Summary:

Ave pageviews/month

394,667

Net Profit/month

$31,234

Gross Revenue/month

$37,790

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • November: $53,446
  • October: $35,716
  • September $25,728
traffic

Proof of Traffic

  • November: 217,021 views
  • October: 213,168 views
  • September: 315,222 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Working on SEO by doing a total on-page sweep, a good link building workflow, checking for technical issues.
  • Focusing on PPC. The Seller has been using Adwords since the beginning but has done little with the campaign for 2 years and also spent very little.
  • Focusing on building new products that people are interested in. This includes courses, elements, and workflows.
  • Focusing on Instagram by making partnerships with famous accounts and offering to edit their photos if they tag in the description.
  • Making partnerships with lifestyle and travel bloggers, pay them per post and offer to edit their photos for free.
  • Putting the courses on Lynda and Udemy for extra income and then driving traffic from those websites to the primary site.
  • Creating a subscription model. There are so many updates to workflows and courses that people will pay for. Also, the business can share all the products that will be launched every month.
  • Reigniting the affiliate program. There are a few active ones but this needs some energy put into it.
  • Launching more content related to reviews. The Seller has been contacted by major companies to do reviews of their products. This includes Sony & BenQ.
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Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller is launching their own running apparel brand and wants to use the funds from the sale of this business to invest in the new one.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $37,790

Average Monthly Expenses: $6,556

Average Monthly Net Profit: $31,234

* We are using the last 12 and 12 months respectively to determine the averages for each site included.

Work Required Per Week:
1 Hour
Domain Types: .com, .com Private Blog Network (PBN): No Platforms: WordPress, WordPress Buyer Personas: DIY David, Portfolio Paul, Strategic Sally

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