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Niche: Apparel & Accessories

Monetization: Amazon FBA, eCommerce

Amazon FBA
  • Monthly Revenue: $243,127
  • Monthly Net Profit: $39,299
  • Asking Price: $1,296,872
  • Multiple: 33x

Summary:

This listing is for an ecommerce, dropshipping, and Amazon FBA business created in October 2013 in the apparel & accessories niche. This business sells a variety of women’s fashion accessories, primarily jewelry, on Shopify and on Amazon FBA (US & CA). With over 1 MIL social media followers and a large email list, the brand is trademarked and part of the Amazon Brand Registry.

Product development and marketing are the most important parts of the business when it comes to revenue growth. The Sellers have found that for every 10 products they’ve tested, 1 of them will work really well for the business and generate $100K-$5M in revenue. The Sellers have just finished developing 15 new product designs for 2018, so the new owner will likely have one or more strong products from this group to start marketing with.

While most of this business’ sales take place on Shopify, a percentage of revenue is earned from Amazon using FBA. The Amazon Seller Central accounts for US and Canada are included. The business has also previously had its products sold via deals sites like Groupon & Living Social and some wholesale orders. As far as fulfillment goes, the business uses a combination of dropshipping for some products and for the rest, a fulfillment service that holds inventory and ships products.

The majority of the traffic is driven by Facebook advertising, retargeting, and email blasts to the customer base. Some additional traffic comes from organic searches since the business ranks high for a number of keywords. The Facebook page has close to a million subscribers and is used to get feedback on product designs and drive traffic to the store.

The Instagram account is used to build brand awareness and solidify the brand messaging. The business uses Snapchat to keep the customers updated with new product launches. The Sellers try to create one Snapchat video per week showcasing their new designs, encouraging subscribers to engage by sending in their video feedback. Pinterest is used to drive more sales to the website. The YouTube channel showcases product videos.

The business has 3 outsourced customer support employees that the new owner may wish to continue employing. One of the 3 customer support employees manages the other two and is very organized and loyal. These employees primarily answer customer inquiries and contact customers when there are any issues with their order. They also help do a lot of time-consuming tasks like segmenting email lists, custom inventory counts, staying in touch with suppliers to get an update on inventory arrival and many other tasks.

*While the business has previously sold on two separate Shopify sites (one for the US and one for CA), the sellers have transitioned the business so that all traffic and sales are redirected to one main site — the US .com domain.

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Start Date

1st of October, 2013

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Assets Included in the Sale

Included in the sale of this business are:

  • 2 domains (CA and US)
  • Site content/files
  • 2 Shopify accounts (CA and US)
  • 2 Amazon Seller Central accounts (CA and US)
  • Email accounts & email list
  • Social media accounts (Facebook, Instagram, YouTube, Pinterest, Snapchat, and Twitter)
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Work/Skills Required/Day to Day

The Sellers currently spend around 40 hours each per week:

  • Putting a lot of focus on marketing products on various advertising channels that include Facebook, Instagram, Google, and Amazon.
  • They try to design a new collection each month. This includes writing descriptions, photographing products, cropping the image, and uploading it to the Shopify backend.
  • They then make ad images and videos for these products and set up advertising campaigns.
  • There is also some monthly simple bookkeeping work done on a monthly basis.

Some of these tasks could potentially be outsourced.

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Graph Summary:

Ave pageviews/month

468,512

Net Profit/month

$39,299

Gross Revenue/month

$243,127

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • May: $-17,398
  • April: $32,672
  • March $47,672
traffic

Proof of Traffic

  • May: 241,800 views
  • April: 219,955 views
  • March: 241,800 views

Download All

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Opportunities and Risks

Opportunities for growing this business include:

  • Testing more product designs
  • Focusing on product marketing after new products are developed
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Seller Suport Includes:

The Sellers are willing to provide 30 days of email and Skype call support to include teaching the new owner their marketing and product development methods, ensuring a smooth transition.

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Reason for Sale

The Sellers have decided that they would like to each start their own businesses, instead of working together and building this business.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $243,127

Average Monthly Expenses: $203,828

Average Monthly Net Profit: $39,299

* We are using the last 12 months to determine the averages.

Work Required Per Week: 80 Hours

SITE A TLD: .com

Stats Last Updated: 19th of July, 2018

Monetization Methods: Amazon FBA, eCommerce

Trademark: No

Site Created: 1st of October, 2013

Platform: WordPress

MOZ Domain Authority:

Alexa Rank: 0

Inbound Links: 1,074

Listing ID: 44069

Listing Price Multiple: 33

How to Purchase: Bank Wire

Buyer Profiles: Portfolio Paul, Flipper Fred

Investor Option: No

Financing: No

No Private Blog Network (PBN) is in use on sites in this listing.

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