Apparel & Accessories
Apparel & Accessories
First Made Money
1st of January, 2025
(1 year 7 months old)
Assets Included in the Sale
- Business Policies
- GMC
- Marketing Materials
- Supplier Information
- Branded Emails (...@domain.com)
- Primary Domain
- Shopify Account
- Google Ads
- Email Marketing
- Software Tools
- SOPs
- All Images & Copy Materials
- Email List
- Email Marketing Software
Listing Details
This e-commerce business operates in the fashion niche, offering a curated range of men’s and women’s apparel through its Shopify store. The business uses a supplier-fulfilled dropshipping model, eliminating the need to hold or manage inventory. Key strengths include healthy net profit margins, established Google Ads performance, low overhead, and a streamlined operating structure.
Customer acquisition is primarily driven by Google Ads, with campaigns monitored and optimized through creative testing, audience targeting, and ongoing performance analysis. Suppliers based in China manage inventory storage, fulfillment, shipping, customs clearance, and import VAT, meaning the business does not hold physical inventory or manage logistics internally.
The business is owned and operated by a micro-private equity company with a shared team across its portfolio; the seller estimates 15–20 hours per week are spent on oversight, reporting, and optimization across marketing, customer support, and Shopify administration (apps, theme updates, tracking, and troubleshooting). No employees are dedicated exclusively to the brand, but an estimated cost has been added to the P&L. Marketing and operations support can continue post-sale if desired, and the seller is offering 90 days of transition support.
Disclaimer:
The seller does not charge VAT on sales, as the supplier acts as the importer of record and pays import VAT when products are imported, with this cost included in the landed product cost.
Earnings
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- Detailed proof of earnings and traffic
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What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
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Opportunities
- Expanding marketing budgets across new channels, influencers, and user-generated content
- Enhancing email automation and SEO to grow traffic and customer retention
- Launching new skincare and beauty products to broaden the catalog
- Improving delivery speeds and offering additional payment methods
- Exploring international markets to unlock new customer segments
Risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
- Dropshipping businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
- Supplier/factory changing terms of agreement or unable to produce product to meet demand
Work & Skills Required
- Managing Google Ads campaigns, including monitoring, creative testing, audience targeting, and optimization
- Processing orders, coordinating suppliers, and integrating new products
- Handling customer service and ensuring timely, quality fulfillment
- Tracking KPIs, preparing weekly reports, and conducting monthly performance reviews
- Maintaining Shopify, managing apps, updating themes, and troubleshooting technical issues
Seller Support Includes
The seller is willing to offer 90 days of support to the new owner via email, WhatsApp, online calls, phone calls, and in person where possible. The seller also indicated a willingness to provide ongoing support after the initial 90-day period.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 12 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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