Niche: Gaming, Hobbies

Listing Details

This Amazon FBA business has operated in the board game and puzzle niche, targeting seniors and dementia patients since 2014. The business includes 4 Parent ASINs and approximately 30–40 SKUs, with a long operating history, healthy net profit margins, and a low-maintenance operating model. Inventory is managed through a combination of a 3PL and Amazon Warehousing and Distribution (AWD) before being sent to Amazon fulfillment centers, supporting efficient inventory management.

The business generates approximately 95% of its revenue through Amazon FBA, with the remaining 5% coming from Shopify and Walmart. Amazon PPC is used to acquire customers, with advertising costs managed through the seller's Amazon account. The business works with one supplier and inventory is stored between a 3PL and Amazon AWD before being fulfilled through Amazon FBA, while a small portion of non-Amazon orders is fulfilled through a combination of the 3PL, Amazon Multi-Channel Fulfillment (MCF), and the seller. The brand is Amazon Brand Registered and currently sells across the United States, Canada, and Mexico.

Operations are streamlined, with the seller spending approximately 5 hours per week primarily managing Amazon advertising campaigns. One virtual assistant, who is paid $80 per week, supports the business and can continue with the new owner. The seller acquired the business in 2020 and is selling due to commitments with other business ventures limiting the time available to focus on it. Growth opportunities include expanding into additional international marketplaces, increasing sales across other eCommerce platforms, and introducing new products to capitalize on the growing senior care and cognitive health market. With an established operating history, diversified fulfillment infrastructure, and a lightweight management workload, the business presents an attractive opportunity for a buyer seeking a scalable Amazon FBA brand.

Disclaimers:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

3 SKUs were developed with the help of someone else who receives 12.5% profit share. These costs have been included in the P&L.