Niche: Travel

Listing Details

This listing is for a two-sided curated platform business that connects consumers and travelers with independent providers of guided outdoor experiences, adventure trips, and activity-based tourism through a fully integrated booking and management platform. The platform enables guides and tour operators to create, manage, market, and fulfill experiences while providing customers with a streamlined discovery, reservation, payment, and review process. Built on a modern cloud-native architecture designed for scalability and reliability, the business has developed a curated portfolio of more than 90 active experiences offered by over 40 vetted guides and tour operators. The company focuses on demand generation and earns commission-based revenue without assuming inventory or operational risk, supported by a third-party partner that manages payment processing and fund distribution to operators. The platform benefits from exceptional customer satisfaction, with more than 500 Trustpilot reviews and over 90% of reviews rated 5 stars. Traffic is generated through a diversified acquisition strategy consisting of organic search (approximately 30%), paid advertising—primarily through social media (approximately 50%)—and direct and email marketing (approximately 20%). The business also achieves a strong return on advertising spend, with social media campaigns generating ROAS in excess of 5x.

The owners collectively dedicate approximately three hours per week to the business, primarily overseeing employees, monitoring performance, setting strategic direction, and handling occasional administrative matters. Day-to-day operations are supported by two full-time employees, a part-time contractor, and a small network of specialized freelancers, with the full-time team expected to remain with the business following a sale. This represents an attractive opportunity for Buyers seeking a scalable marketplace business in the travel and tourism sector, supported by strong customer and supplier relationships, a proven marketing engine, and significant opportunities for expansion into additional geographic markets, particularly the United States.

Disclaimers:

The Seller also owns four content websites operating in adjacent travel-related niches. These websites publish informational content about popular destinations and activities and are monetized through affiliate marketing, display advertising, and relationships with select tour operators. They do not function as booking platforms and are not considered direct competitors to the business being sold. This disclosure is provided for transparency, as the sites may occasionally generate travel-related inquiries.

Continued use of the business's third-party payment processing provider will require the Buyer to complete the provider's standard Know Your Customer (KYC) and Anti-Money Laundering (AML) verification procedures following the transfer of ownership.