Niche: Hobbies, Health & Fitness

Listing Details

Launched five years ago, this innovative eCommerce brand in the basketball sector has carved out a niche with a unique product that has gained traction across direct-to-consumer, Amazon, and retail channels. With a robust and efficient supply chain backed by seven suppliers in China and no anticipated stock outages, the business is primed for a smooth transition. Inventory management is streamlined, with 80% stored at a third-party logistics provider and 20% at Amazon FBA warehouses, facilitating a model where the current owner never has to handle physical stock. The business boasts strong branding assets and a proven viral marketing strategy that has resulted in features on major platforms like ESPN and ABC, significantly enhancing its market visibility. Social media is a pivotal part of its strategy, amassing over 600K followers and 500+ million views across platforms like Instagram, TikTok, and YouTube.

Financially, the business experiences spikes in profitability, likely due to the product's popularity as a gift and general summer seasonality. The current owner dedicates approximately 20 hours per week managing major aspects such as inbound B2B sales, accounting, paid ads, and supply chain operations, supported by two contractors focused on outbound B2B sales.

Disclaimers:

Please see the P&L cover sheet for details on how revenue was verified for this business.

Please see the P&L cover sheet for how COGS were entered for this business.

Inventory is not normally included in the list price, further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the USA meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.